Group 1 - The global pet industry achieved a total sales of $66 billion in 2025, with a year-on-year growth of 2.1% [1] - North America accounts for over half of the market share, but more than half of the growth is driven by the European market, which saw a 52% increase, while North America grew by 33% [1] - The total number of pets globally reached 1 billion, with pet-owning households and cat-owning households at their highest proportions in a decade, where one in four pet households owns a cat [1] Group 2 - Pet product shoppers globally purchase items every 2-3 weeks, spending an average of $17 per transaction, buying 3-4 items each time [1] - In Europe, 36% of pet food is sold online, with significant growth in certain categories, and Generation Z shows a strong preference for online shopping [1] - In China, comprehensive e-commerce is the mainstream, with Douyin rapidly rising, and live streaming and short videos driving the pet food market [1] Group 3 - The trend of humanization in pet food is evident, with a focus on scientific formulas, craftsmanship, and specific needs, while snacks emphasize fur care and interaction [1] - Concepts like "airy" and "flowing heart" are gaining popularity, driving iterations in pet food and increasing consumer demand [1]

Core Viewpoint - The article discusses the rise of "star second-generation" influencers in the live-streaming e-commerce space, highlighting the case of Wang Yichen, the daughter of the famous children's program host Jin Guizi, and her successful entry into the market leveraging her mother's fame [1][3][23]. Group 1: Wang Yichen's Journey - Wang Yichen, known as @金龟子的娃娃 on Douyin, began her journey in live-streaming e-commerce in 2022 and has since gained significant traction, with her account amassing 2.245 million followers [3][8]. - In 2024, her account conducted 154 live-streaming sessions, generating an estimated sales revenue between 77 million to 115 million yuan [3][10]. - The recent 30-day sales estimate for her account reached between 10 million to 25 million yuan, indicating a growing trend in her sales performance [3][10]. Group 2: Content and Audience Engagement - Wang Yichen's content primarily revolves around family life, motherhood, and daily interactions with her mother, Jin Guizi, which resonates well with her audience [4][6]. - The demographic of her followers is predominantly women aged 31 to 40, many of whom grew up watching her mother's shows, creating a strong emotional connection [9]. - Her live-streaming sessions maintain a frequency of three times a week, focusing on affordable daily products, which aligns with her audience's preferences [10][12]. Group 3: Industry Trends and Comparisons - The article notes that Wang Yichen is not alone; many star second-generation influencers are entering the live-streaming market, leveraging their parents' fame to gain initial traction [13][23]. - Other examples include influencers like Xiang Zuo and Ba Tu, who have also successfully transitioned into live-streaming e-commerce, showcasing the trend of celebrity offspring capitalizing on their family backgrounds [15][20]. - The live-streaming e-commerce industry is characterized by a blend of celebrity influence and the necessity for genuine engagement and quality content to maintain consumer trust [24][25].