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非遗焕新,潮玩赋能:华远集团“远方有礼”探索城市生活服务新路径
Sou Hu Wang· 2025-08-27 10:16
Group 1 - The event "Night Moves in Beijing" marked a significant step for Huayuan Group's cultural brand "Far Away has Gifts," integrating intangible cultural heritage with sports, highlighting the company's shift towards "urban life services" [1] - The "Far Away has Gifts" exhibition attracted considerable attention, showcasing innovative interpretations of traditional crafts, such as the non-heritage carpet series and interactive installations that engage children and families [2] - The market at Dajixiang represents a crucial step in bringing intangible cultural heritage into everyday life, aligning with the brand's mission to enhance cultural soft power and preserve historical narratives [2] Group 2 - Huayuan Group is leveraging its restructuring to focus on four new business brands: construction, apartments, elderly dining, and culture, aligning with national urban development goals [3] - The new brands aim to address urban renewal, youth housing needs, community elderly services, and cultural heritage, reflecting the company's transition from merely building houses to providing comprehensive urban services [3] - Huayuan Group's strategic approach serves as a model for state-owned enterprises in high-quality development, contributing to urban integration and offering a replicable framework for the industry [3]