此次大吉巷市集是"远方有礼"将非遗从理论落地生活的关键一步，既印证了"让非遗活在当下"的核心理 念，也成为品牌拓宽升级"非遗+"生态模式的实践起点。在完善服务的同时，助力非遗产业实现文化与 商业价值的长效统一。 国企担当：以创新赋能城市发展 近日，一场名为"夜动京城 潮你而来"的体育嘉年华市集在大吉巷热闹开启。华远集团旗下文化品牌"远 方有礼"以非遗文化与运动生活深度融合的创新模式，成为市集上备受瞩目的焦点。这场活动不仅是华 远集团与华方公司改革重组后文化板块的重要落地实践，更标志着华远集团正全面迈向"城市生活服 务"赛道。 远方有礼：连接传统与现代的文化桥梁 市集现场，"远方有礼"展区人气火爆。华方文化带来的非遗宫毯系列创新演绎，通过益智拼图将传统纹 样融入趣味游戏，让孩子们在玩乐中认识古老图案；金属公司的錾刻挂件、华远典当的和田玉饰品，将 千年工艺巧妙植入日常配饰。最吸引人注目的当属"鱼洗搓盆"装置和"绳结解锁大挑战"，让运动耐力与 空间思维完成"双重碰撞"，成为市集里的亲子打卡热点。 作为华远集团文化板块的重要载体，"远方有礼"深耕城市记忆、传承中华文脉，以"提升城市文化软实 力、守护历史文脉"为初心， ...

Group 1 - The core event is the "2025 Cultural and Natural Heritage Day" in Dongcheng District, Beijing, focusing on the theme of "Revitalizing Intangible Cultural Heritage" [1] - The event includes various activities such as opening ceremonies, themed exhibitions, and cross-border experiences to showcase the vitality of intangible cultural heritage in the modern era [1] - A new initiative called the "Intangible Cultural Heritage Consumption Check-in Plan" was launched to integrate intangible cultural heritage with tourism and consumption, allowing visitors to collect stamps and receive discounts [1] Group 2 - Dongcheng District has established a systematic protection and innovative dissemination matrix for intangible cultural heritage, with a support plan benefiting many protection units [1] - Awards were presented to 44 outstanding projects and inheritors as part of the support and reward program [1] - The district's cultural and tourism bureau emphasizes the importance of innovation and preservation in intangible cultural heritage, planning to continue the "Revitalization Plan" through various integrations such as "Intangible Heritage + Tourism" and "Intangible Heritage + Technology" [1]