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进博观察⑦:“土”与“洋”里看融合 | 大江东
Guo Ji Jin Rong Bao· 2025-11-11 15:43
Core Insights - The China International Import Expo (CIIE) serves as a platform for showcasing both domestic and international products, particularly focusing on traditional and cultural items, which resonate with younger consumers and break stereotypes [1][2]. Group 1: Domestic Cultural Products - The Jiangsu region showcased 55 key old brands and high-tech companies, with Suzhou's Song brocade being highlighted as a national intangible cultural heritage, achieving significant sales growth through the CIIE [2][3]. - The company Suzhou Shangjiu Kai Silk Technology Co., which specializes in Song brocade, reported a doubling of sales and over 100 million online search queries for their products [2]. - Other traditional crafts, such as Sichuan embroidery and Sichuan opera, are also gaining popularity, with innovative products like the "Sichuan Opera Fairy" lantern attracting attention at the expo [3][4]. Group 2: International Products - International products, including Peruvian blueberries and Malaysian durians, are finding a market in China, adapting to local preferences through the CIIE [7]. - Entrepreneurs like Li Chenyang, who transitioned from sports to e-commerce, have successfully leveraged the CIIE to sell handmade products, achieving significant sales growth [7][8]. - The Syrian ancient soap, a product with over 4,000 years of history, has become a bestseller in China, with annual sales exceeding 100,000 units, showcasing the effectiveness of the CIIE in introducing foreign products [10][11]. Group 3: Market Expansion and Opportunities - The CIIE has facilitated the expansion of traditional products into international markets, with companies like the New Zealand alpaca textile group experiencing a 300% increase in sales [10]. - The event has also provided support for exhibitors from least developed countries, offering free booths and training, which helps them tap into the Chinese market [11]. - The success stories of various international exhibitors highlight the CIIE as a global opportunity window for market entry and expansion [11].
2026春夏北京时装周开幕
Bei Jing Shang Bao· 2025-09-11 06:01
Core Viewpoint - The 2026 Spring/Summer Beijing Fashion Week, themed "潮塑新生" (Trendy Rebirth), is taking place from September 10 to 17, featuring over 300 brands and 150 designers across multiple venues, aiming to enhance Beijing's status as an international consumption center [1][3]. Group 1: Event Overview - The fashion week employs a "1+N" multi-release model, integrating the main venue with various fashion landmarks in the city, including the National Convention Center Phase II, 隆福寺, and others [1]. - More than 150 offline fashion events are scheduled during the week [1]. Group 2: Themes and Highlights - The opening night featured renowned haute couture designer 郭培, showcasing a collection that blends Eastern aesthetics with contemporary fashion [3]. - Various themed presentations will highlight diverse ethnic cultures and incorporate traditional craftsmanship into modern designs [3][4]. Group 3: Venue Specifics - The 隆福寺 venue focuses on the intersection of Eastern aesthetics and global trends, featuring both domestic and international designers [4]. - The 望京小街 venue will host events centered on children's fashion and senior fashion, promoting an immersive shopping experience [4]. Group 4: Commercial Integration - The fashion week aims to deepen industry integration and commercial transformation, with a series of events called "时尚悦享节" (Fashion Enjoyment Festival) occurring in nearly 100 commercial complexes in Beijing and Hebei [4]. - Various shopping districts are collaborating to enhance regional consumer vitality through interactive experiences [4]. Group 5: Online Engagement - The "北京时装周Select" account will conduct online live broadcasts, allowing viewers to purchase showcased items directly [5].
非遗焕新,潮玩赋能:华远集团“远方有礼”探索城市生活服务新路径
Sou Hu Wang· 2025-08-27 10:16
Group 1 - The event "Night Moves in Beijing" marked a significant step for Huayuan Group's cultural brand "Far Away has Gifts," integrating intangible cultural heritage with sports, highlighting the company's shift towards "urban life services" [1] - The "Far Away has Gifts" exhibition attracted considerable attention, showcasing innovative interpretations of traditional crafts, such as the non-heritage carpet series and interactive installations that engage children and families [2] - The market at Dajixiang represents a crucial step in bringing intangible cultural heritage into everyday life, aligning with the brand's mission to enhance cultural soft power and preserve historical narratives [2] Group 2 - Huayuan Group is leveraging its restructuring to focus on four new business brands: construction, apartments, elderly dining, and culture, aligning with national urban development goals [3] - The new brands aim to address urban renewal, youth housing needs, community elderly services, and cultural heritage, reflecting the company's transition from merely building houses to providing comprehensive urban services [3] - Huayuan Group's strategic approach serves as a model for state-owned enterprises in high-quality development, contributing to urban integration and offering a replicable framework for the industry [3]
北京:打造“非遗+文旅”新场景
Ren Min Ri Bao· 2025-06-12 23:02
Group 1 - The core event is the "2025 Cultural and Natural Heritage Day" in Dongcheng District, Beijing, focusing on the theme of "Revitalizing Intangible Cultural Heritage" [1] - The event includes various activities such as opening ceremonies, themed exhibitions, and cross-border experiences to showcase the vitality of intangible cultural heritage in the modern era [1] - A new initiative called the "Intangible Cultural Heritage Consumption Check-in Plan" was launched to integrate intangible cultural heritage with tourism and consumption, allowing visitors to collect stamps and receive discounts [1] Group 2 - Dongcheng District has established a systematic protection and innovative dissemination matrix for intangible cultural heritage, with a support plan benefiting many protection units [1] - Awards were presented to 44 outstanding projects and inheritors as part of the support and reward program [1] - The district's cultural and tourism bureau emphasizes the importance of innovation and preservation in intangible cultural heritage, planning to continue the "Revitalization Plan" through various integrations such as "Intangible Heritage + Tourism" and "Intangible Heritage + Technology" [1]