以下文章来源于金错刀 ，作者江源 金错刀 . 科技商业观察家。爆品战略提出者。 邪修的风，如今又吹到了国庆旅游。 今年十一，不少年轻人搞出了新的"邪修大法"。住酒店怕被偷拍，那就自己放一个露营帐篷；一次性 手套直接当牙具盒；奶茶袋都能晚上用来泡脚。 来源丨金错刀 （ID： ijincuodao ） 作者丨 江源 编辑丨 张一弛 图源丨Midjourney 主打一个不花一分冤枉钱，干净便宜我都要。 跟年轻人的旅游热对比明显的是，曾经的国庆排队顶流 世界主题乐园， 却出乎意料过起了"紧日 子"。 从北京的环球影城每年巨亏15亿，到史努比乐园闭园发布结业公告，香港海洋公园最近公布了最新财 年业绩，表面上看尽管游客量和收入都创下最近五年新高，但公司却仍然亏损，今年还以23亿贱卖给 了祥源控股。 要知道，曾经这些世界公园还是旅游排队的鄙视链，也是当地的揽客地标，巅峰时期一天就是几万人 排队来玩，门票和周边越贵越被疯抢，可谓是相当的风光。 曾几何时，它们更是中国房产老板们的对标对象，每建一个乐园，目标都是"要成为中国的迪斯尼或 中国的环球影城"。 这些曾完全不愁游客的世界主题乐园，为何开始集体渡劫了？ 昔日假期"金字招牌 ...

Core Viewpoint - The theme park economy in China is experiencing significant growth, driven by the opening of new parks and the increasing popularity of themed attractions during the summer travel peak [3][5][8]. Group 1: Theme Park Consumption Trends - The theme park sector is currently in a "golden period" due to the summer travel peak, with a projected market size exceeding 110 billion yuan by 2028 [5]. - In 2023, Shanghai Disneyland welcomed 14 million visitors, ranking fifth globally, and the city is expanding its theme park offerings with new projects [5][8]. - The overall revenue for 86 major theme parks in China reached 30.39 billion yuan in 2023, marking a year-on-year growth of 97.86% [8]. Group 2: IP Development as a Key Trend - The integration of intellectual property (IP) is becoming a crucial trend in theme park development, with international brands like Disney and Universal leveraging strong IP resources [12]. - Domestic parks are also focusing on IP, with companies like Huasheng Fangte and Ocean Park introducing popular characters to attract visitors [12]. - New domestic IPs are emerging, with companies like Light Media exploring partnerships to create theme parks based on popular films [12]. Group 3: Business Sustainability and Challenges - The profitability of theme parks is highlighted by Disney's theme park revenue of approximately 34.15 billion USD in the 2024 fiscal year, accounting for 37% of its total revenue [16]. - Despite the growth, the industry faces challenges such as safety concerns, high operational costs, and increasing competition, leading to a need for continuous innovation and new attractions [19][22]. - Seasonal fluctuations in visitor numbers and the need for differentiation are prompting parks to introduce new experiences and collaborations with popular IPs [22].