新京报贝壳财经讯（记者俞金旻）新年将至，跨年消费热度持续攀升。新旧交替的元旦，许多人用一场旅行作为旧年收尾与新一年的开篇。相较于2025年元 旦仅1天的假期，2026年首个元旦3天小长假将显著拉动文旅消费。 上海乐高乐园度假区冬日活动。受访者供图 ビエル区以ビロリジエエロリ牡Ｈ苅ス丈，XH巾又J 其他日期不同价值的本产品，请在上述规定的时间I 电上海迪士尼度假区预订服务中心（电话: 400-18 0000或86-21-3158-0000），办理差价的处理手约 已售罄状态只表示当下产品的库存状态，会根据此i 游客的下单状态进行更新。 2026年 1月 E H 2 已售罄 已售罄 A to 6 00 ¥ 499 ¥475 ¥ 475 ¥ 539 ¥ 499 ¥ 499 11 12 13 14 15 15 ¥ 539 ¥ 475 ¥ 539 ¥ 499 ¥ 499 ¥ 475 21 18 19 22 23 20 ¥ 539 ¥ 539 ¥ 499 ¥ 539 ¥ 499 * 569 27 26 28 29 25 30 上海乐高乐园度假区预计在1月1日至2日迎来客流高峰，为给游客带来更好的游玩体验，乐园将延长营业时间 ...

Core Viewpoint - The article discusses the decline of major theme parks in China, highlighting their financial struggles despite previous popularity and high visitor numbers. It emphasizes the shift in consumer preferences towards more affordable and value-driven entertainment options, leading to increased competition from local alternatives. Group 1: Financial Performance of Theme Parks - Beijing Universal Studios reported a continuous loss of 1.5 billion annually for two consecutive years [43] - Hong Kong Ocean Park sold for 2.3 billion due to financial difficulties, despite achieving record visitor numbers and revenue [10][12] - Disney's theme park division saw a 6% drop in operating profit to 1.66 billion in a recent quarter, attributed to decreased visitor numbers at Shanghai Disneyland [41] Group 2: Changing Consumer Preferences - There is a noticeable decline in secondary spending at theme parks, with a decrease of 10%-30% expected in 2024 [31] - Consumers are increasingly sensitive to value, with many opting for local alternatives that offer lower prices and better experiences [49][50] - The rise of local theme parks, such as Fantawild and Chimelong, is capturing market share from established brands by providing more affordable options [59] Group 3: Historical Context and Current Challenges - Theme parks once thrived on their large scale and famous IPs, attracting massive crowds and generating significant revenue [18][24] - The article notes that the era of relying solely on famous IPs for success is over, as consumer expectations have shifted towards value and experience [50] - Many parks are now facing operational challenges, with complaints about high prices and poor service quality leading to negative consumer sentiment [46][47] Group 4: Strategies for Recovery - Theme parks are encouraged to innovate and adapt by enhancing service quality and offering competitive pricing to regain consumer trust [61] - Successful examples include Hong Kong Disneyland's turnaround through improved customer experience and promotional pricing [56] - The need for theme parks to lower ticket prices and create targeted services for families and children is emphasized as a strategy to attract visitors [61]

Core Viewpoint - The theme park economy in China is experiencing significant growth, driven by the opening of new parks and the increasing popularity of themed attractions during the summer travel peak [3][5][8]. Group 1: Theme Park Consumption Trends - The theme park sector is currently in a "golden period" due to the summer travel peak, with a projected market size exceeding 110 billion yuan by 2028 [5]. - In 2023, Shanghai Disneyland welcomed 14 million visitors, ranking fifth globally, and the city is expanding its theme park offerings with new projects [5][8]. - The overall revenue for 86 major theme parks in China reached 30.39 billion yuan in 2023, marking a year-on-year growth of 97.86% [8]. Group 2: IP Development as a Key Trend - The integration of intellectual property (IP) is becoming a crucial trend in theme park development, with international brands like Disney and Universal leveraging strong IP resources [12]. - Domestic parks are also focusing on IP, with companies like Huasheng Fangte and Ocean Park introducing popular characters to attract visitors [12]. - New domestic IPs are emerging, with companies like Light Media exploring partnerships to create theme parks based on popular films [12]. Group 3: Business Sustainability and Challenges - The profitability of theme parks is highlighted by Disney's theme park revenue of approximately 34.15 billion USD in the 2024 fiscal year, accounting for 37% of its total revenue [16]. - Despite the growth, the industry faces challenges such as safety concerns, high operational costs, and increasing competition, leading to a need for continuous innovation and new attractions [19][22]. - Seasonal fluctuations in visitor numbers and the need for differentiation are prompting parks to introduce new experiences and collaborations with popular IPs [22].