Core Insights - The "Super Golden Week" holiday saw a record 888 million domestic trips in China, with total tourism spending reaching 809 billion CNY, marking an increase of 1.23 million trips compared to the previous year [1][2]. Group 1: Travel Trends - The total cross-regional movement of people during the "Double Festival" period reached 2.433 billion, averaging 304 million daily, a 6.3% increase year-on-year, setting a historical high [2]. - Younger generations, particularly those born after 2000 and 1995, are becoming the main force in holiday travel, favoring less crowded destinations and new travel styles such as group tours and car rentals [2][7]. - There is a notable trend of "reverse tourism," where travelers seek out lesser-known attractions, with some destinations like Jingdezhen seeing a 60% increase in orders [2][10]. Group 2: International Tourism - Beijing welcomed 119,000 international visitors during the holiday, a 48% increase year-on-year, with spending reaching 1.23 billion CNY, up 54.1% [3]. - The booking volume for domestic flights by foreign passport holders increased by 33%, with cities like Datong and Lijiang experiencing significant surges in foreign tourist bookings [3][15]. Group 3: Popular Destinations - Major cities such as Chengdu, Chongqing, Shanghai, and Beijing received over 25 million visitors each during the holiday [2]. - The top ten attractions favored by the younger demographic include various theme parks and scenic spots across different provinces, indicating a shift in travel preferences [11][12]. Group 4: Emerging Travel Markets - The fastest-growing inbound tourism markets include Mongolia and the Netherlands, with booking volumes for flights from these countries increasing significantly [15][16]. - Cities like Datong and Lijiang saw extraordinary increases in flight bookings, with Datong experiencing a 700% rise [18].

Core Insights - The "Super Golden Week" holiday saw a record 888 million domestic trips in China, with total tourism spending reaching 809 billion yuan, marking an increase of 123 million trips compared to the previous year [1][2] - Major cities like Chengdu, Chongqing, Shanghai, and Beijing were the top destinations, each receiving over 25 million visitors [1] - The travel demographic has shifted towards younger generations, particularly those born after 2000 and 1995, who prefer less crowded, off-the-beaten-path destinations [1][2] Domestic Travel Trends - The total cross-regional movement of people during the holiday reached 2.433 billion, averaging 304 million daily, a 6.3% increase year-on-year [1] - Popular travel methods among younger travelers include group tours and chartered trips, reflecting a trend towards convenience and ease [2][13] - The rise of niche tourism, with destinations like Jingdezhen and Jiuzhaigou seeing significant increases in bookings, indicates a growing interest in less conventional travel experiences [2][13] International Visitor Insights - Beijing welcomed 119,000 international tourists during the holiday, a 48% increase, with spending reaching 1.23 billion yuan, up 54.1% [2] - There was a notable increase in flight bookings by foreign passport holders, with some cities experiencing over 700% growth in international bookings [2][19] - Emerging markets for inbound tourism include Mongolia and the Netherlands, with significant increases in flight reservations [15][17] Popular Destinations and Activities - The top ten attractions favored by younger travelers include various theme parks and scenic spots across China, such as Shenzhen's Ocean World and Beijing's Wildlife Park [9][12] - Events like music festivals and sports competitions have become popular, driving holiday consumption and hotel bookings [13] - The overall hotel booking volume saw substantial growth, with some regions reporting increases of up to 300% [13]