新京报记者杜晓彤王真真统筹任娇设计任婉晴校对赵琳 长达八天的"超级黄金周"落幕，哪些城市是这个假期里最受欢迎的文旅顶流？ 经文化和旅游部数据中心测算，今年国庆中秋假期，全国国内出游8.88亿人次，较2024年"十一"7天假期增加了1.23亿人次，旅游总花费8090.06亿元。 交通运输部数据显示，"双节"期间全社会跨区域人员流动量累计24.33亿人次，日均3.04亿人次，比2024年同期日均同比增长6.3%，创下历史新高。 根据各地公开披露的旅游数据，新京报贝壳财经记者制作了主要热门城市的"双节"成绩单。其中，成都、重庆、上海、北京分列前四，接待游客量均超 2500万人次。 今年"双节"假期的出行群体更趋年轻化，旅行方式也呈现出新特点。作为新的节日旅行主力，"00后"和"95后"既爱玩又"怕挤"——他们一边扛起"双节"出 行大旗，一边努力避开人潮，深入荔波、博州等县域，发掘小众目的地。 不过，"反向旅游"也出现了新的热度分化：有人成功探索到真正冷门的宝藏景点，也有人不约而同地涌向人气"黑马"目的地，例如假期订单量同比增长 60%的景德镇，以及登顶全国县域酒店预订量榜首的九寨沟县。此外，相比于往年常见的"特种兵 ...

长达八天的"超级黄金周"落幕，哪些城市是这个假期里最受欢迎的文旅顶流？ 经文化和旅游部数据中心测算，今年国庆中秋假期，全国国内出游8.88亿人次，较2024年"十一"7天假期增加了 1.23亿人次，旅游总花费8090.06亿元。 交通运输部数据显示，"双节"期间全社会跨区域人员流动量累计24.33亿人次，日均3.04亿人次，比2024年同期日 均同比增长6.3%，创下历史新高。 根据各地公开披露的旅游数据，新京报贝壳财经记者制作了主要热门城市的"双节"成绩单。其中，成都、重庆、 上海、北京分列前四，接待游客量均超2500万人次。 今年"双节"假期的出行群体更趋年轻化，旅行方式也呈现出新特点。作为新的节日旅行主力，"00后"和"95后"既 爱玩又"怕挤"——他们一边扛起"双节"出行大旗，一边努力避开人潮，深入荔波、博州等县域，发掘小众目的 地。 不过，"反向旅游"也出现了新的热度分化：有人成功探索到真正冷门的宝藏景点，也有人不约而同地涌向人气"黑 马"目的地，例如假期订单量同比增长60%的景德镇，以及登顶全国县域酒店预订量榜首的九寨沟县。此外，相比 于往年常见的"特种兵式"旅游，这届年轻人开启了省心省力的跟团游 ...

10月8日，记者从自治区文化和旅游厅获悉，今年国庆中秋假期，全区推出230余项文旅优惠措施、 500余项重点文旅活动，虽受汛情影响部分产品未能完全落地，但市场供给仍呈现多元特色，其中跨境 游、热门县域旅游等细分领域表现亮眼，研学游、赛事游、民俗游持续升温。 各地还推出"住宿＋民族妆造""住宿＋非遗手作"等融合产品，深受年轻游客青睐。玉林市万花楼的 非遗表演沉浸式动线，游客从"观光者"转变为"参与者"；梧州市、贺州市举办2025"活力夜广西"嘉年华 主场活动，吸引大量游客参与，有效拉动夜间消费。 文化赋能，主题游品质更优。全区各地加强文化内涵与互动场景的融合，"家国明月"主题活动贯穿 始终，桂林市紧抓影视IP热度，央视热播剧《阵地》带火沉浸式历史体验产品，独秀峰王城、七星岩等 景区推出"跟着《阵地》打卡"活动，让游客在沉浸式体验中感受先辈家国情怀；贺州市黄姚古镇皮影戏 展演、河池仫佬石围古村中秋祭月节等民俗活动有序推进，让游客深度体验传统文化。 值得一提的是，双节长假期间，各地推动服务升级，免费开放公共停车位、延长博物馆等场馆开放 时间、在景区出口等设置服务点，提升游客体验感。尤其是针对汛情影响，多地文旅部门联 ...

文旅消费新玩法不断涌现。美团旅行数据显示，味蕾游、赛事游等契合年轻人情绪价值需求的新玩法持 续激活假日消费。高德数据显示，当热门景点排起长龙时，越来越多年轻人将目光投向县城与小镇，山 西应县木塔、贵州镇远古城、福建长汀古城等地，都成为了年轻人"奔县"的热门选择。 长假也成为不少家庭"置业窗口期"，多地推出针对楼市和车市节日专属优惠，带看量有所增加。楼市方 面，深圳罗湖莲塘片区一个新盘现场，假期前来看房的购房者还不少。现场销售经理介绍，该楼盘国庆 中秋假期成交有额外"大礼包"，包括家电赠送、物业管理费减免等。以深圳为例，乐有家研究中心数据 监测显示，相比前一周（9月24日至30日），乐有家门店10月1日至7日二手房签约量增长15%，新房签 约量增长120%。 今年国庆中秋假期，汽车市场迎来一波购车热潮。多家门店人员透露，假期前三天人流量不算多，但10 月4日起直线上升。鸿蒙智行发布的数据显示，10月1日—7日大定突破4.13万台。据悉，为促进假日期 间的汽车消费，河北多地推出"金九银十迎国庆，汽车置换促消费"活动，发放汽车置换更新补贴资格 券；上海浦东也送出购车大礼包，10月1日起，拿出1.5万个名额，购车促消 ...

今年国庆中秋"双节"叠加，8天假期为消费市场注入强劲活力。从人头攒动的景区到促销升温的楼市车 市，再到持续走俏的黄金饰品，假日消费呈现"多点开花"的态势，彰显了国内消费市场的韧性。 文旅消费新玩法不断涌现。美团旅行数据显示，味蕾游、赛事游等契合年轻人情绪价值需求的新玩法持 续激活假日消费。高德数据显示，当热门景点排起长龙时，越来越多年轻人将目光投向县城与小镇，山 西应县木塔、贵州镇远古城、福建长汀古城等地，都成为了年轻人"奔县"的热门选择。 长假也成为不少家庭"置业窗口期"，多地推出针对楼市和车市节日专属优惠，带看量有所增加。楼市方 面，深圳罗湖莲塘片区一个新盘现场，假期前来看房的购房者还不少。现场销售经理介绍，该楼盘国庆 中秋假期成交有额外"大礼包"，包括家电赠送、物业管理费减免等。以深圳为例，乐有家研究中心数据 监测显示，相比前一周(9月24日至30日)，乐有家门店10月1日至7日二手房签约量增长15%，新房签约量 增长120%。 今年国庆中秋假期，汽车市场迎来一波购车热潮。多家门店人员透露，假期前三天人流量不算多，但10 月4日起直线上升。鸿蒙智行发布的数据显示，10月1日—7日大定突破4.13万台。据 ...

01 味蕾游、赛事游等新玩法火热 10月8日，美团旅行发布数据显示，长达八天的超级黄金周，带动平台出行订单量较2024年国庆假期增长超30%。 今年国庆中秋假期，长沙又火了！小布从第三方平台获悉，长沙跻身全国文旅消费十大目的地，并强势霸榜美食吸引力前五与夜生活活力城市前三，新玩 法引爆假日消费热。 假期里，味蕾游、赛事游、"躺平窝囊游"、小团游等满足年轻人对情绪价值需求的新玩法，不断创新文旅体验，激活假日消费。美团旅行数据显示，国庆 中秋假期，文旅消费Top10目的地城市分别为南京、成都、西安、北京、重庆、武汉、长沙、洛阳、上海、广州。 02 4亿人"扫街"寻味，烟火气点燃假日消费 假期的快乐，不止于白天。高德扫街榜数据显示，长沙入选夜生活活力城市前三名。在长沙坡子街，晚上10点周边依然交通繁忙，通行时间是畅通时的2 倍以上。 美食消费引发的热潮，汇入城市万千毛细血管。高德扫街榜数据显示，国庆期间本地生活餐饮行业订单量同比增长150%，大量藏在街头巷尾的"烟火小 店"迎来流量高峰，整体增长达300%。这份由超4亿用户"用脚投票"产生的榜单，让许多特色小店在假期迎来了高光时刻。 这些城市的游客钟爱长沙 03 " ...

Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to drive a surge in cultural and tourism consumption in China, with an 8-day holiday period anticipated to boost travel activities significantly [1][2] - The cultural and tourism sector is experiencing robust growth, with consumer spending on education, culture, and entertainment projected to increase by 9.8% in 2024 and 11.8% in the first half of 2025 [1] Group 1: Market Trends - Domestic tourism demand is being fueled by elements such as "red tourism," autumn scenery, and moon-related activities, leading to a doubling of bookings for nearby and chartered tours [2] - Cross-province travel orders for the National Day holiday are expected to rise by 45% year-on-year, with overall travel intentions increasing by over 30% compared to previous years [2] Group 2: Government Initiatives - The Ministry of Culture and Tourism is launching a three-year action plan called "Hundred Cities, Hundred Areas" to stimulate cultural and tourism consumption, including the introduction of consumption vouchers and payment discounts [2][3] - Local governments, including those in Shandong, Beijing, and Guangdong, are implementing specific policies and activities to enhance cultural and tourism consumption, such as themed tourism promotions and financial incentives [3] Group 3: Consumer Finance Innovations - The cultural and tourism consumption sector is driving innovation in consumer finance, with a focus on creating diverse financial products and services to meet evolving consumer needs [4] - Financial institutions are leveraging policy support to expand their service offerings, particularly in new consumption areas like childcare and fitness, while also addressing the needs of tourism-related businesses through tailored financial solutions [5]

Core Insights - Yunnan Province is undergoing a deep transformation in tourism consumption driven by innovation and cross-industry integration, with a total of 1.9 billion visitors and a tourism expenditure of 326.18 billion yuan in Q1 2025, marking a strong start for cultural tourism consumption [1] - The provincial government has issued measures to enhance tourism consumption, focusing on brand development, consumption activation, and service upgrades to convert tourism "flow" into consumption "increment" [1] Group 1: New Consumption Models - "Travel and Residence" has emerged as a new model, with 2.2881 million residents participating in this trend from January to March 2025, reflecting a 56.9% year-on-year increase [2] - The Yunnan Provincial Department of Culture and Tourism is developing a "Travel and Residence" plan, focusing on eight key areas including rural, vacation, and wellness tourism [2] - New residents, referred to as "New Villagers," are integrating personal values with local development, contributing to local economies through initiatives like the Flower God Intangible Cultural Heritage Workshop [2][3] Group 2: Sports Tourism - Yunnan is leveraging its natural resources to create immersive experiences for sports enthusiasts, promoting "Sports + Tourism" and "Technology + Tourism" as innovative business models [4] - The province has hosted various sports events, including the Nine High Plateau Lakes Water Sports League, enhancing the tourism experience by connecting events with local attractions [4][5] - In 2024, over 2,000 sports events are planned, with participation exceeding 2 million, expected to drive nearly 100 billion yuan in cultural tourism consumption [5] Group 3: Senior Tourism - The "Silver Travel" initiative features specially designed trains and services for elderly travelers, enhancing their travel experience through comfort and accessibility [6] - The initiative includes cultural and wellness tourism, creating a strong economic impact on local dining and accommodation sectors [6] - Yunnan is focusing on the "Silver Economy," offering personalized travel experiences that cater to the quality demands of older travelers [6] Group 4: Cross-Border and Integrated Travel - Yunnan is developing cross-border tourism trains and integrated travel services, providing a one-stop solution for travelers [7] - The province aims to enhance the tourism experience through innovative models and sustainable development, ensuring a high-quality transformation of the tourism industry [7]