新京报记者杜晓彤王真真统筹任娇设计任婉晴校对赵琳 长达八天的"超级黄金周"落幕，哪些城市是这个假期里最受欢迎的文旅顶流？ 经文化和旅游部数据中心测算，今年国庆中秋假期，全国国内出游8.88亿人次，较2024年"十一"7天假期增加了1.23亿人次，旅游总花费8090.06亿元。 交通运输部数据显示，"双节"期间全社会跨区域人员流动量累计24.33亿人次，日均3.04亿人次，比2024年同期日均同比增长6.3%，创下历史新高。 根据各地公开披露的旅游数据，新京报贝壳财经记者制作了主要热门城市的"双节"成绩单。其中，成都、重庆、上海、北京分列前四，接待游客量均超 2500万人次。 今年"双节"假期的出行群体更趋年轻化，旅行方式也呈现出新特点。作为新的节日旅行主力，"00后"和"95后"既爱玩又"怕挤"——他们一边扛起"双节"出 行大旗，一边努力避开人潮，深入荔波、博州等县域，发掘小众目的地。 不过，"反向旅游"也出现了新的热度分化：有人成功探索到真正冷门的宝藏景点，也有人不约而同地涌向人气"黑马"目的地，例如假期订单量同比增长 60%的景德镇，以及登顶全国县域酒店预订量榜首的九寨沟县。此外，相比于往年常见的"特种兵 ...

长达八天的"超级黄金周"落幕，哪些城市是这个假期里最受欢迎的文旅顶流？ 经文化和旅游部数据中心测算，今年国庆中秋假期，全国国内出游8.88亿人次，较2024年"十一"7天假期增加了 1.23亿人次，旅游总花费8090.06亿元。 交通运输部数据显示，"双节"期间全社会跨区域人员流动量累计24.33亿人次，日均3.04亿人次，比2024年同期日 均同比增长6.3%，创下历史新高。 根据各地公开披露的旅游数据，新京报贝壳财经记者制作了主要热门城市的"双节"成绩单。其中，成都、重庆、 上海、北京分列前四，接待游客量均超2500万人次。 今年"双节"假期的出行群体更趋年轻化，旅行方式也呈现出新特点。作为新的节日旅行主力，"00后"和"95后"既 爱玩又"怕挤"——他们一边扛起"双节"出行大旗，一边努力避开人潮，深入荔波、博州等县域，发掘小众目的 地。 不过，"反向旅游"也出现了新的热度分化：有人成功探索到真正冷门的宝藏景点，也有人不约而同地涌向人气"黑 马"目的地，例如假期订单量同比增长60%的景德镇，以及登顶全国县域酒店预订量榜首的九寨沟县。此外，相比 于往年常见的"特种兵式"旅游，这届年轻人开启了省心省力的跟团游 ...

Group 1 - The core viewpoint of the articles highlights a significant increase in tourist travel during the National Day and Mid-Autumn Festival holiday, with nearly a 10% rise in traveler numbers compared to the same period last year [1][2] - Self-driving and free travel options have seen particularly notable growth, with domestic travel showing a remarkable increase of over 130% in traveler numbers on the first day of the holiday compared to the previous day [1] - The "please take 3 days off and rest for 12" staggered travel model has gained popularity, with nearly 20% of travelers starting their journeys before October 1 [1] Group 2 - Data from Qunar indicates that 43% of travelers on the first day were families, an increase of 3 percentage points from last year, with significant growth in the "one elderly and one child" travel demographic [2] - Among air travelers, there was a 31% increase in the number of children aged 0-12, a 33% increase in travelers aged 60 and above, and a 42% increase in travelers aged 13-18 compared to the previous year [2]

Core Viewpoint - Tuniu (TOUR.US) faces delisting risk due to its stock price being below $1 for 30 consecutive trading days, with a compliance period until November 17, 2025, to regain compliance [1] Group 1: Stock Performance and Compliance - Tuniu has received a delisting notice from Nasdaq for the third time since January and August of the previous year, indicating ongoing compliance issues [1] - The stock price has remained below $1 since May 19, with a brief spike to $1.01 on June 11, followed by a decline to a low of $0.75 on August 8 [1] - The stock price has shown a tendency to follow performance trends, with a significant drop in trading volume indicating a strong consensus among investors [3][5] Group 2: Financial Performance - Tuniu's Q2 2025 financial report showed a net revenue of approximately 135 million yuan, a 15% year-over-year increase, but a 66% decrease in net profit [5] - The increase in revenue was driven by a 26.3% growth in group travel services, reflecting a recovery in consumer demand for travel products [5][7] - The company's operating costs rose significantly, with a 50.2% increase in revenue costs and a 58% increase in operating expenses, indicating a focus on expansion and market promotion [5] Group 3: Market Trends and Future Outlook - The upcoming "Golden Week" holiday is seen as a critical factor for Tuniu's Q3 performance and potential stock price recovery [2][6] - Data from the Ministry of Culture and Tourism indicates a steady increase in domestic travel during key holidays, suggesting a robust recovery in the tourism market [8] - Recent trends show a significant increase in hotel and flight searches, indicating strong consumer interest in travel for the upcoming holidays [10] - Tuniu's board has approved a new share repurchase plan of up to $10 million, which, combined with the potential for strong market performance, may positively impact the stock [10]

Core Viewpoint - The article discusses the impact of Typhoon "Haikashan" on travel and tourism in Guangdong and surrounding areas, highlighting the emergency response measures taken by the company Fliggy to assist affected customers [1][2]. Group 1: Emergency Response Measures - Fliggy has activated an emergency response mechanism to address the impact of Typhoon "Haikashan" on flight, hotel, and travel bookings [1]. - The company will provide real-time updates on refund and change policies from airlines and railway departments for flights and train tickets entering or leaving Guangdong, Hainan, and Hong Kong [1]. - Fliggy has received typhoon refund policies from 26 airlines, including major carriers such as Air China, China Eastern Airlines, and Cathay Pacific [1]. Group 2: Refund and Change Policies - For hotel bookings in cities affected by the typhoon, such as Shenzhen, Guangzhou, and Zhuhai, Fliggy will offer free refund and change guarantees for stays from September 23 to 24 [1]. - Customers with hotel bookings in Hong Kong and Macau that are impacted by the typhoon will also receive full refund services to avoid handling fee losses [1]. - Fliggy will coordinate with merchants to provide free refunds and changes for all group tours, customized tours, and independent travel orders affected by the typhoon [1][2].

Core Viewpoint - The company has exceeded revenue expectations in Q2 2025, benefiting from a favorable competitive landscape and optimized marketing efficiency, leading to a continuous increase in profit margins [1][2]. Financial Performance - In Q2 2025, the company achieved revenue of 14.864 billion RMB, representing a 16.23% year-on-year increase, and a net profit attributable to shareholders of 4.864 billion RMB, up 26.4% [1]. - Adjusted net profit (excluding non-recurring items) was 5.011 billion RMB, reflecting a slight increase of 0.5% [1]. - Adjusted EBITDA reached 4.880 billion RMB, marking a 10% increase, while adjusted operating profit was 4.668 billion RMB, up 10.4% [1]. Revenue Breakdown - Revenue from accommodation bookings grew by 21.2%, while transportation ticketing increased by 10.8%, group tours by 5.3%, business travel by 9.3%, and other revenues surged by 31% [2]. - Domestic hotel performance outpaced transportation, with low double-digit growth, while outbound business remained stable, indicating an increase in market share [2]. Profitability and Market Position - The company's profitability is steadily improving, primarily driven by sales expenses management, with a stable sales expense ratio of 22.4% compared to 22.2% in the previous year [2]. - The overseas business continues to show strong growth, with revenue growth exceeding 50%, and the company's share in regions like Hong Kong and Singapore is increasing [2]. - The company has maintained a consistent increase in profit margins over several quarters, reflecting a stable competitive landscape and high certainty in profitability [2].

Investment Rating - The report maintains a "Buy" rating for the company [6][11]. Core Insights - The company's revenue and profit have shown robust growth, driven primarily by hotel bookings and international business [11]. - The report highlights that the company's Q2 2025 performance exceeded expectations, benefiting from a stable competitive landscape and improved marketing efficiency [2][11]. - The company is projected to achieve adjusted net profits of 183.25 billion, 206.60 billion, and 227.21 billion RMB for the years 2025, 2026, and 2027 respectively [11]. Financial Summary - Revenue (in million RMB) is forecasted to grow from 44,562 in 2023 to 78,490 in 2027, reflecting a compound annual growth rate (CAGR) of approximately 12.28% [4]. - Adjusted net profit is expected to increase from 13,071 in 2023 to 22,721 in 2027, with a significant growth of 910.12% in 2023 [4]. - Adjusted EBITDA is projected to rise from 13,975 in 2023 to 23,342 in 2027, indicating a steady increase in profitability [4]. Performance Highlights - In Q2 2025, the company achieved a revenue of 14.864 billion RMB, representing a year-on-year growth of 16.23%, and a net profit of 4.864 billion RMB, up 26.4% [11]. - The breakdown of revenue sources shows hotel bookings growing by 21.2%, transportation tickets by 10.8%, and group tours by 5.3% [11]. - The company has maintained a stable profit margin, with adjusted EBITDA margin projected at 29.6% for 2025 [4][11]. Market Position - The company is positioned to outperform its competitors, with a target market capitalization of 476.4 billion RMB, translating to a target price of 731 HKD per share [11]. - The report notes that the company's market share is increasing, particularly in the hotel sector, despite a relatively stable performance in outbound travel [11].

Core Viewpoint - Ctrip Group (09961) maintains a strong growth trajectory with robust revenue and profit increases, driven primarily by hotel bookings and international business, leading to an "overweight" rating from Guotai Junan [1][2] Group 1: Financial Performance - For Q2 2025, Ctrip achieved revenue of 14.864 billion RMB, a 16.23% increase year-on-year, and a net profit attributable to shareholders of 4.864 billion RMB, up 26.4% [1] - Adjusted net profit forecasts for 2025, 2026, and 2027 are set at 18.325 billion RMB, 20.660 billion RMB, and 22.721 billion RMB respectively [1] - Adjusted EBITDA for the quarter was 4.880 billion RMB, reflecting a 10% increase, while adjusted operating profit rose by 10.4% to 4.668 billion RMB [1] Group 2: Revenue Breakdown - Revenue sources showed significant growth: accommodation bookings increased by 21.2%, transportation ticketing by 10.8%, group tours by 5.3%, business travel by 9.3%, and other revenues surged by 31% [1] - Domestic hotel performance outpaced transportation, indicating a low double-digit growth potential, while outbound business remained stable [1] Group 3: Market Position and Competitive Landscape - Ctrip's market share is reportedly increasing, with high growth rates in revenue aligning with previously tracked high-frequency data trends [1] - The company has maintained a stable sales expense ratio despite increased marketing investments, indicating effective cost management [2] - International business continues to show over 50% revenue growth, with significant contributions from markets like Hong Kong and Singapore, where Ctrip holds the leading market share [2]

Core Viewpoint - Ctrip Group-S (09961) maintains a "Buy" rating with robust revenue and profit growth driven by hotel bookings and international business, with adjusted net profits projected at RMB 183.25 billion, 206.60 billion, and 227.21 billion for 2025, 2026, and 2027 respectively [1][2] Financial Performance - In Q2 2025, Ctrip achieved revenue of RMB 14.864 billion, a 16.23% increase, and a net profit of RMB 4.864 billion, up 26.4% [1] - Adjusted net profit excluding non-recurring items was RMB 5.011 billion, reflecting a 0.5% increase, while adjusted EBITDA and operating profit grew by 10% and 10.4% respectively [1] Revenue Breakdown - Revenue sources showed significant growth: accommodation bookings increased by 21.2%, transportation ticketing by 10.8%, group tours by 5.3%, business travel by 9.3%, and other revenues by 31% [1] - Domestic hotel performance outpaced transportation, with a low double-digit growth rate, while outbound business remained stable [1] Market Position and Competition - Ctrip's market share is increasing, with high revenue growth aligning with previously tracked high-frequency data trends, and no significant impact from Agoda's competition observed [1] - The competitive landscape remains stable, supporting Ctrip's profit stability, with overseas business showing over 50% revenue growth and approaching a 15% share of total revenue [2] Profitability and Cost Management - Profitability is steadily improving, with unexpected profit mainly driven by sales expenses, which remained stable year-on-year despite increased marketing investments [2] - Ctrip has maintained multiple quarters of rising profit margins, indicating a favorable competitive environment and successful overseas expansion [2]

Core Viewpoint - The tourism market in September has seen a significant drop in prices for flights and hotels, creating an opportunity for consumers to take advantage of off-peak travel [1][2][3] Group 1: Price Trends - September is identified as a "price trough" for the tourism market, with flight and hotel prices dropping significantly after the summer peak and before the National Day holiday [1] - For example, flights from Beijing to popular Southeast Asian destinations are priced between 800 to 1000 yuan, which is about half the price during the National Day holiday [1] - Domestic group tour prices have decreased by over 20% compared to the summer season, with some popular routes seeing even larger reductions [3] Group 2: Consumer Behavior - Nearly 80% of users are choosing to travel during September to take advantage of lower prices, with a notable increase in older travelers (over 50 years old) making up over 40% of this demographic [2] - The preference among older travelers is shifting towards guided and customized tours, particularly those focused on natural scenery and wellness [2] - Younger travelers are increasingly interested in personalized activities such as hiking, camping, and photography, indicating a diversification in travel preferences [2] Group 3: Market Strategy - Tourism companies are advised to tailor their offerings to meet the changing demands of different consumer groups, such as developing slow travel products for older travelers and flexible travel options for younger consumers [3] - Companies are encouraged to utilize digital tools to monitor market changes and create high-value packages that enhance resource optimization and customer experience [3] - As the National Day holiday approaches, it is expected that travel product prices will gradually increase, particularly for outbound and long-distance travel [3]