Core Viewpoint - The "Lego New Spring" special event for the 2026 Spring Festival aims to enhance market supply and promote consumption, with financial institutions playing a crucial role in supporting these initiatives [1][2]. Group 1: Financial Institutions' Role - Financial institutions are key participants in the "Lego New Spring" event, focusing on expanding domestic demand and promoting consumption as part of their service to the real economy [1][2]. - The financial regulatory authority encourages financial institutions to optimize resource allocation and innovate financial products and services, targeting key areas of consumption to provide efficient and precise financial services [1][2]. Group 2: New Consumption Models - The integration of online services and offline support is emphasized, with a focus on enhancing financial services that align with new consumption scenarios [2][3]. - Financial institutions are encouraged to collaborate with merchants to develop financial products and services tailored to new consumption characteristics, supporting digital, experiential, intelligent, and customized consumption models [2][3]. Group 3: Consumer Protection and Education - There is a strong emphasis on protecting consumer rights, enhancing information disclosure of financial products and services, and regulating marketing and sales practices [2][3]. - The initiative includes efforts to improve financial literacy among key demographics such as new citizens and the elderly, promoting a culture of rational and healthy consumption habits [2][3].

Core Viewpoint - The People's Bank of China and six other departments have jointly issued guidelines to enhance and expand consumption through financial support, focusing on fostering new consumption patterns [1] Group 1: Financial Support for New Consumption - The guidelines emphasize the importance of cultivating new types of consumption, including digital, green, and health-related consumption [1] - Financial innovation is encouraged to support the development of experiential, smart, and customized consumption models [1] - Financial institutions are urged to collaborate with merchants to create financial products and services tailored to the characteristics of new consumption [1] Group 2: Collaboration and Risk Management - Financial institutions are encouraged to participate in promotional activities with merchants, providing consumers with cost reductions and benefits [1] - There is a call for financial institutions to legally and compliantly collaborate with social e-commerce and live e-commerce platforms [1] - The guidelines advocate for establishing internal management mechanisms that align with the characteristics of internet loan businesses, ensuring risk control and clear responsibilities [1]