体验消费
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破解票根经济的双重挑战(微观)
Ren Min Ri Bao· 2025-11-19 22:20
Core Insights - The ticket economy is emerging as a new strategy to boost consumption in various regions, transforming tickets into "passports" for exploring cities and enhancing cultural tourism [1] Group 1: Ticket Economy Implementation - Shanghai has initiated a ticket-linked consumption pilot program, allowing consumers to receive a "ticket code" for exclusive discounts in dining, entertainment, and retail by presenting their event tickets [1] - The "ticket code" offers dynamic adaptability, with real-time updates on discount lists and merchant offers, facilitating consumer choice [1] - Events like sports matches can drive significant tourism, as evidenced by the 249.62 million visitors to A-level tourist attractions in three cities during recent holiday matches, marking an 11.45% year-on-year increase [1] Group 2: Consumer Experience and Collaboration - The initial ticket purchasing experience significantly influences consumers' willingness for subsequent purchases, highlighting the importance of collaboration within the cultural tourism industry [2] - To enhance the ticket's value, it is essential to connect isolated products and services, providing consumers with richer and higher-quality options [2] - Improving the ticket economy's potential requires focusing on consumer experience, integrating various sectors, and fostering a strong connection between initial and related purchases [2] Group 3: Challenges and Innovations - The ticket economy faces dual challenges: maintaining the attractiveness of ticket projects and ensuring that associated projects share a common core [3] - Innovative formats and continuous engagement are necessary to prevent consumer fatigue and sustain interest in ticket projects [3] - Designing associated projects should be consumer-driven, utilizing big data and AI to analyze preferences and enhance the relevance of integrated offerings [3]
体验消费成泰国新生代新宠
Shang Wu Bu Wang Zhan· 2025-11-18 03:15
Core Insights - The report indicates a significant increase in consumer spending on experiences and luxury products, which now accounts for 38% of total expenditures, ranking third after daily expenses and education, health, and quality of life [1] Consumer Spending Trends - The top three categories for experiential spending are entertainment, dining, and travel, reflecting a shift in consumer perception of experience consumption as a "necessity," particularly among the younger generation and high-income groups earning over 200,000 Thai Baht per month [1] Education, Health, and Quality of Life Expenditures - 44% of respondents attribute increased spending on education, health, and quality of life to a focus on longevity and welfare, with over half of the respondents planning to retire at age 60 [1] Retirement Savings Goals - The average retirement savings target for ordinary consumers is set at 3.9 million Thai Baht, while high purchasing power groups aim for an average of 10.5 million Thai Baht [1] Financial Management Recommendations - The bank advises consumers to systematically plan their financial management to maintain retirement living standards and address unexpected expenses, including preventive health budgets, diversified investments, and insurance [1]
零售企业紧抓“IP运营+场景创新”谋增量
Zheng Quan Ri Bao· 2025-11-12 16:12
Core Insights - The retail industry is transforming traditional commercial spaces into "urban cultural containers" through cultural IP operations and cross-border scene innovations to meet the rising demand for experiential consumption among younger consumers [1] Group 1: Company Strategies - Shanghai New World Co., Ltd. focuses on young consumers' cultural and consumption needs by introducing quality IP content and hosting multiple themed exhibitions and pop-up events each year, aiming to enrich the ecosystem of New World City [2] - Wangfujing Group is leveraging IP operations to create new consumption scenarios, integrating elements of national trend culture and youth art into immersive shopping experiences [3] - Shanghai Bailian Group is promoting the integration of commerce, travel, culture, and sports to enhance consumer vitality, exemplified by their successful summer sports season and various themed marketing activities [4] Group 2: Financial and Operational Developments - Bailian Group is actively advancing the construction of multiple outlet projects and enhancing standardization in product and expansion models to improve management value and operational performance [5]
中国戏曲学院师生探访隆福寺文创园,实地感受新消费浪潮
Xin Jing Bao· 2025-11-10 14:19
Core Insights - The event "2025 Park Tour" showcased the revitalization of the Longfu Temple area, emphasizing its transformation into a cultural and commercial hub for young consumers [1][2][5] Historical Context - Longfu Temple, established in 1452, has evolved from a religious site to a commercial center, becoming one of Beijing's earliest marketplaces [2][3] - The area faced significant changes due to fires in 1901 and 1993, leading to its eventual transformation into a vibrant commercial district [3] Urban Renewal and Development - The Longfu Temple area underwent a significant urban renewal project starting in 2012, with Phase I completed in August 2019 and Phase II set to open in September 2025 [3][5] - The redevelopment focuses on creating a "youthful" atmosphere, incorporating leisure spaces and diverse commercial offerings to enhance consumer experience [5][6] Cultural Integration - The Longfu Cultural Center offers panoramic views of Beijing, blending modern development with historical landmarks, showcasing the city's dynamic growth [4] - The area features a mix of traditional brands and modern establishments, catering to the evolving preferences of younger consumers [3][5] Consumer Experience - The design of the Longfu Temple area emphasizes "experience consumption," allowing visitors to enjoy both shopping and relaxation in thoughtfully planned spaces [5][6] - The introduction of innovative cultural products and events aims to attract younger audiences and foster a renewed interest in traditional arts [6]
日媒:日本都市青年为何“远离”汽车
Huan Qiu Shi Bao· 2025-11-05 23:10
Core Insights - The trend of urban youth in Japan not purchasing cars despite having driver's licenses is increasingly prevalent, contrasting with rural youth who view cars as status symbols [1][2] - Economic and psychological factors are significantly influencing the car ownership intentions of urban youth, with 32% citing "sufficient family car" and 28% mentioning "high car prices" as primary reasons [1] Economic Factors - The average annual income for the 20-25 age group is approximately 2.67 million yen, while the 26-30 age group earns about 3.94 million yen [1] - The cost of new lightweight cars ranges from 1 million to 2 million yen, with premium vehicles sometimes exceeding 4 million yen, making ownership and maintenance burdensome [1] Lifestyle Changes - A shift from material consumption to experiential consumption is occurring, with young people valuing experiences over ownership [2] - The rise of shared car services aligns with the urban youth's preference for "light ownership" and emphasizes experiential value [2] Social Dynamics - Online entertainment and social platforms are diminishing the experiential value of cars, as they occupy more of the youth's time and attention [2] - In rural areas, limited public transport and expanded living circles make cars essential, leading rural youth to seek value in car ownership and model selection [2] Market Implications - Automotive manufacturers need to provide not only physical products but also services that enhance user experience and community value to support the next generation of automotive culture [2]
奢侈品消费连续6个季度下滑
第一财经· 2025-11-05 06:30
Core Viewpoint - The luxury goods market in China is experiencing a significant downturn, with sales declining for six consecutive quarters, leading to a shift in consumer preferences towards experience and emotional value rather than mere possession [2][3][12]. Group 1: Market Performance - The luxury goods market in China and the U.S. has seen a decline, with projections indicating a potential drop in global luxury sales by 2% to 5% by mid-2025 [3][4]. - Major luxury brands like LVMH and Kering reported substantial revenue and profit declines in the first half of 2025, with LVMH's revenue down 4% and Kering's net profit down 46% [4][5]. - High-end shopping malls that previously thrived are now facing challenges, with brands seeking rent reductions and operational support due to declining sales [2][4]. Group 2: Consumer Behavior Changes - There is a notable shift in consumer behavior, with a growing demand for experiential and emotional connections rather than just material possessions [12][13]. - The consumer demographic is becoming increasingly blurred, with younger consumers engaging in both luxury and fast fashion, necessitating a more flexible approach from retailers [12][13]. - The trend of conservative spending among high-end consumers is leading to a preference for investment-worthy items like jewelry and gold [4][12]. Group 3: Retail Strategies - Brands are increasingly requesting support from shopping malls, including rent reductions and marketing assistance, to cope with declining sales [8][9]. - Shopping malls are adapting by diversifying their tenant mix to include non-traditional luxury brands and experiential offerings to attract a broader customer base [13][14]. - The competitive landscape has shifted to favor tenants, with shopping malls needing to enhance their value propositions to retain key brands [9][10]. Group 4: Operational Challenges - High-end malls face the challenge of maintaining their brand identity while introducing new, trendy brands, which could dilute their luxury positioning [14]. - The need for balance between attracting foot traffic and preserving the integrity of the luxury brand mix is becoming increasingly critical for mall operators [14][15]. - As the market evolves, there is a call for shopping centers to cater to a wider audience, integrating cultural and experiential elements to enhance customer engagement and stabilize revenue [14][15].
奢侈品消费连续下滑6个季度 高奢商场从坚守清高到放下身段
Di Yi Cai Jing· 2025-11-05 05:11
Core Insights - The luxury goods market in China has experienced a significant downturn, with negative growth recorded for six consecutive quarters, as reported by Bain & Company [1][2][3] - Major luxury brands are facing declining revenues and profits, prompting them to close underperforming stores and seek support from shopping malls [3][4] - Consumer preferences are shifting towards experiential and emotional consumption, leading to a transformation in the luxury retail landscape [9][10] Market Performance - The luxury goods market in China and the U.S. has both seen a decline, with projections indicating a potential global sales drop of 2% to 5% by 2025 [2][3] - LVMH reported a 4% decline in revenue and over a 20% drop in net profit for the first half of 2025, while Kering's net profit fell by 46% [3] - Chanel has also faced its first revenue and profit decline since 2020, highlighting the broader challenges within the luxury sector [3] Brand Strategies - Brands are increasingly closing low-performing stores to concentrate resources on key locations, with Kering planning to close 80 stores this year [4][3] - The shift in consumer behavior has led brands to adapt their marketing strategies, focusing more on social media and direct consumer engagement [3][7] Shopping Mall Dynamics - Shopping malls are under pressure to support luxury brands through rent reductions and marketing initiatives, as sales decline [6][8] - Malls are adopting more diverse promotional activities to attract consumers, such as immersive art installations and themed events [7][10] - The market has shifted to a tenant-driven landscape, with landlords needing to be more supportive of their tenants to maintain occupancy [8][10] Consumer Behavior - The traditional luxury marketing approach centered on material possession is being replaced by a focus on experiences and emotional connections [9][10] - The consumer demographic is becoming more blended, with luxury purchases being made by a wider range of consumers, including those who previously engaged with fast fashion [9][10] Operational Challenges - High-end malls face challenges in maintaining their brand identity while introducing new, trendy brands to attract foot traffic [11] - Balancing the introduction of popular brands with the existing luxury tenant mix is crucial to avoid alienating core luxury customers [11][10]
奢侈品消费连续下滑6个季度,高奢商场从坚守清高到放下身段
Di Yi Cai Jing· 2025-11-05 04:28
Core Insights - The luxury goods market in China and the US is experiencing a significant downturn, with China's market recording negative growth for six consecutive quarters, leading to a projected decline in global luxury sales by 2% to 5% by mid-2025 [2][3][4] Group 1: Market Trends - After a period of explosive growth, luxury consumption in China has stagnated, prompting brands to seek rent reductions and operational support from shopping malls [2][3] - The shift in consumer preferences towards experience, emotion, and cultural relevance is causing a transformation in consumer profiles, making them more integrated and less distinct [2][10] - The luxury market is transitioning from a focus on material possession to experience and emotional consumption, indicating a profound change in retail dynamics [9][10] Group 2: Brand Performance - Major luxury brands are reporting disappointing financial results, with LVMH's revenue down 4% and net profit down over 20%, while Kering's net profit plummeted by 46% [4] - Brands are increasingly closing underperforming stores to concentrate resources on key locations, with Kering's closure plan rising from 50 to 80 stores [5][4] Group 3: Retail Strategies - Shopping malls are under pressure to support brands through rent reductions and marketing subsidies, as luxury brands demand more from mall operators [6][8] - Malls are adopting diverse promotional strategies, including immersive experiences and collaborations with artists, to attract consumers and enhance brand performance [7][11] - The market has shifted to a tenant-driven landscape, where the departure of a significant brand can trigger a chain reaction affecting other tenants and overall mall attractiveness [8] Group 4: Future Outlook - The introduction of non-traditional luxury brands and experiential offerings is seen as a positive shift, helping malls attract a broader customer base and mitigate the impact of declining luxury sales [11] - However, this diversification poses challenges, as it may dilute the distinct positioning of high-end malls and lead to increased competition among similar offerings [11]
5天300万人!新场景“上新”,华强北解锁假日消费密码
Nan Fang Du Shi Bao· 2025-10-09 05:17
Core Insights - Shenzhen Huaqiangbei has successfully created a diverse consumption scene during the "Double Festival," attracting over 3 million visitors in the first five days, a 23.7% increase year-on-year, with a consumption growth of over 15% [1][9] - The integration of technology and culture, along with vibrant nightlife, has positioned Huaqiangbei as a leading consumer destination in Shenzhen [9] Group 1: Consumer Traffic and Spending - Huaqiangbei recorded a cumulative foot traffic of over 3 million in the first five days of the holiday, marking a 23.7% increase compared to the same period last year [1] - The total consumption amount increased by over 15% year-on-year and saw a 10% rise compared to the "May Day" holiday [1] Group 2: Culinary Attractions - The restaurant "Fan Lou" topped the Gaode list of must-eat foods in Shenzhen, serving over 3,000 diners daily during the holiday, becoming the most sought-after dining spot [4][5] - Other popular dining establishments in Huaqiangbei include "Phoenix Lou," "Tian Tian Yu Gang," and "Zhu Guang Yu Hot Pot," contributing to a vibrant food map that enhances the festive atmosphere [5] Group 3: Technological Experiences - Sales of smart wearables, drones, and trendy digital products saw significant growth, appealing particularly to younger consumers [6] - The "Robot Performance Month" event showcased various technological displays, including drone operations and 3D printing, attracting families and young people alike [6] Group 4: Nighttime Economy and Cultural Events - Nighttime consumption accounted for 37% of total holiday spending in Huaqiangbei, highlighting its role as a key growth driver [7] - The immersive variety show "Fighting! Dimension Restart" attracted over 100,000 online viewers and daily foot traffic of over 1,000, creating a cultural resonance among Gen Z and other niche communities [7] Group 5: New Business Models and Experiences - The integration of new activities such as robot exhibitions and cross-dimensional shows exemplifies the innovative business models emerging in Huaqiangbei, enhancing consumer engagement and experience [8] - The combination of online and offline interactions, along with real-time guidance from platforms like Gaode, showcases the effectiveness of new models in reaching consumers [8]
县城火了,非遗爆了,这届年轻人会玩
3 6 Ke· 2025-10-08 23:47
Core Insights - The "super golden week" during the National Day and Mid-Autumn Festival saw a significant shift in domestic tourism trends, with long-distance travel and immersive experiences becoming the main focus [1][2] - The post-pandemic recovery in outbound tourism is evident, with a notable increase in travel to less popular cities, driven by younger consumers [4][5] Domestic Tourism Trends - Long-distance travel orders increased by 3 percentage points compared to last year, with a 14.6% rise in average spending per order on the Fliggy platform [2] - The 95 post-90s generation is leading the consumption upgrade, accounting for a significant portion of bookings [2] - Family and child travel groups represent 52.4% of the market, with nearby high-speed rail destinations becoming popular [2] - The rise of "content-driven" marketing has led to unexpected destinations gaining popularity, such as Jingdezhen, which saw a 60% increase in orders on Fliggy [2][3] Cultural and Experiential Consumption - Non-heritage experiences have become a highlight, with significant increases in orders for traditional crafts like glassmaking and pottery, showing growth rates of 270% and 206% respectively [3] - The overall trend indicates a shift from mere travel to immersive experiences, reflecting a more mature market [3] Outbound Tourism Recovery - Outbound travel saw a more than 30% increase in flight bookings, particularly among youth and university students, with a growth rate exceeding 50% [4][5] - Popular destinations include Japan, Thailand, Malaysia, and Singapore, favored for their proximity and favorable visa policies [4] Inbound Tourism Growth - Inbound travel also showed robust growth, with a 33% increase in flight bookings by non-Chinese passport holders, covering nearly 100 cities [5] - Notable increases in bookings from countries like the Netherlands (over 7 times), Nigeria, and Afghanistan (over 3 times) were observed [5] - Cities like Shanxi Datong and Yunnan Lijiang saw foreign tourist bookings increase by over 7 times and 5 times respectively [5]