0:00 元旦假期刚过，老王就听说电影市场"火"出圈了！元旦档票房突破7.3亿元，迎来新年"开门红"！ 在河南郑州，不少家庭把看电影当成新年第一项集体活动。更让人惊喜的是，散场后大家并不急着回家，而是攥着那张小小票根，直奔隔壁奶茶店、电玩 城、小吃街。天津有商场甚至凌晨还排着长队，餐饮区灯火通明，热闹成都堪比年夜饭！ 这背后，正是"票根经济"在发力。老王跟业内专家聊了聊，发现如今的电影早不是"一锤子买卖"。从"电影+餐饮"到"电影+展览"，再到"电影+体育"，一 条条消费链被串了起来。贺岁元旦档的火爆，不只是观众爱看电影，更是情绪消费、体验消费全面升温的信号。一张票根，点燃的是整个城市的消费热 情。 除了消费，电影还有更"硬核"的带动！老王的同事小李最近探班一个国产科幻片现场，差点以为闯进了未来机械展，一台台国产先进装备在电影拍摄中大 展拳脚！这其实是中国电影工业和高端制造业的"双向奔赴"：剧组需要安静、精准、稳定的设备，企业就专门建起震动噪声实验室，反复调试；反过来， 参与大片拍摄也让这些"国之重器"名声大噪，吸引全球人才，甚至催生了"影视工业化装备联合创新实验室"。 不光是重工业，轻创意也跑出了加速度。成 ...

今年重阳佳节，赤水河左岸的郎酒庄园迎来了一批特殊的客人——来自广东的百位乡贤长者。他们受邀 体验郎酒独特的"生长养藏"之旅，参与庄重的重阳下沙大典。 之后的12月，在岭南大地的广州和佛山，以"喜事红花郎，红火宴广东"为主题的两场寿宴陆续上演，将 红花郎的"中国红"与岭南寿文化巧妙融合。 这不仅是郎酒2025年"红花郎·寿宴礼重阳"系列活动的创新实践，更是白酒行业深耕细分场景、实现品 销一体化的战略样本。 01 不止是卖酒 更是抢占情感消费的空白 中国白酒行业正面临结构性转型。传统商务消费退潮后，宴席市场成为白酒品牌必争之地。数据显示， 宴席用酒已占据白酒整体消费约40%。 更为关键的是人口结构变化：中国60岁及以上人口超过2.8亿，且这一群体消费能力持续增强。然而， 寿宴市场长期被忽视，缺乏品牌化、仪式化的产品与服务。 重阳节作为中国传统敬老节日，春节作为家庭团聚高峰，其间蕴含着巨大的孝心消费潜力。红花郎敏锐 捕捉到这一市场空白——当寿宴从家庭聚餐升级为文化表达，白酒便有了从功能产品升维为情感载体的 机会。 红色瓶身与中国红文化符号的天然契合，更为红花郎切入这一市场提供了独特的文化优势。 02 乐龄游庄园 沉 ...

近日，全球包装设计创意平台Dieline发布2026年趋势报告，提出了十大包装设计趋势，这些趋势有些直接回应了人工智能的加速发展，有些源于后疫情时 代消费者的需求，还有一些则提醒着我们，设计和文化依然能够带给我们愉悦。 夜光包装 夜光包装不再只是万圣节的节日限定版了，人们对这种会发光的包装的需求正在不断增长。 Dieline认为这是因为在后疫情时代，消费者更加渴望在生活中寻找令人惊喜的小瞬间，"体验消费"正在蔓延开来，同时消费品品牌也纷纷通过互动来回应 这一需求，从而导致了夜光包装迎来了大放异彩的绝佳时机。此外，Z世代对可分享视觉元素的需求及其对怀旧的执着，也使夜光包装恰好占据了这个群 体文化认同的核心位置。 为了吸引消费者的眼球，越来越多的品牌开始推出夜光包装。从Capri Sun的月食主题包装袋到Marama的夜光朗姆酒标签，以及每日鲜语的夜光瓶和梦龙 冰淇淋的夜光冰棒，会发光的包装正在受到消费者和品牌的青睐。 2025年年初，Capri Sun在月全食前夕推出了一款叫Moon Punch的夜光饮料袋。一盒共有8个可收藏的袋子，每个袋子分别展示了不同的月相。 而Marama朗姆酒的包装则通过融入夜光元素讲 ...

上海市商务委数据显示，2025年1—10月，上海新增首店848家，其中餐饮业首店498家、零售业首 店275家。高能级首店表现尤为亮眼，新增全球及亚洲首店13家、全国及内地首店134家，合计占比达 17.3%，品牌来源覆盖美、法、意、英、韩、德等多个国家。 今年以来，霍伽（HOKA）全球首家体验中心、蔻驰（COACH）全球首家度假区门店等高能级项 目纷纷落子上海。5月下旬，阿迪达斯旗下三叶草全球旗舰店在安福路开业；7月，法国户外运动品牌萨 洛蒙全球首家概念店成了它的邻居。9月，暇步士（Hush Puppies）中国首家主题旗舰店入驻上海合生 汇。临近岁末，外资开首店、新店势头依然不减。10月，纽约潮奢珠宝品牌APORRO中国首店在静安 国际中心启幕，意大利手工户外鞋品牌CRISPI中国首店落户浦东嘉里城。11月，继地标性的巴黎芳登 广场26号与东京银座之后，开云集团旗下的法国高端珠宝品牌宝诗龙全球第三家旗舰店入驻新天地。如 今，该品牌已在中国内地拥有17家精品店。 与以往单纯布局门店不同，外资零售业顺应市场变化，更加聚焦供给侧与需求侧的"深度适配"。 第一个应变之道是扩大体验消费。今年成为上海商贸零售行业现象 ...

Core Insights - The WISE 2025 Business King Conference aims to anchor the future of Chinese business amidst uncertainty, focusing on the theme "The Scenery Here is Unique" [1][2] Consumer Behavior - Global consumer confidence is declining, but Chinese consumer confidence is improving, although their continuous consumption ability is hindered [4][8] - Chinese consumers are less focused on promotions and pricing, with experience becoming a key driver for consumption [4][10] - Different generations exhibit varying consumption behaviors, with Baby Boomers and Generation Y being the most willing to spend, while Generation Z and affluent Generation X are more cautious [4][12] Generational Insights - Baby Boomers (60+) are redefining aging, showing a willingness to try new products and use AI for shopping, with 83% open to AI assistance [13][14] - Generation X (45-59) is pragmatic and financially savvy, with 37% being budget-conscious and preferring local brands [16][19] - Generation Y (29-44) prioritizes experience over products, with 70% willing to pay for better experiences and 81% favoring quick delivery services [20][21] - Generation Z (18-28) is divided, with 31% eager to spend while 34% are financially constrained, focusing on products that resonate with their social circles [22][23] Market Opportunities - The aging population presents new business opportunities, as older consumers seek to enhance their quality of life and are open to innovative products [14][15] - Companies need to adapt their strategies to cater to the unique needs of different generations, emphasizing product quality, experience, and effective communication [23]

Core Insights - The ticket economy is emerging as a new strategy to boost consumption in various regions, transforming tickets into "passports" for exploring cities and enhancing cultural tourism [1] Group 1: Ticket Economy Implementation - Shanghai has initiated a ticket-linked consumption pilot program, allowing consumers to receive a "ticket code" for exclusive discounts in dining, entertainment, and retail by presenting their event tickets [1] - The "ticket code" offers dynamic adaptability, with real-time updates on discount lists and merchant offers, facilitating consumer choice [1] - Events like sports matches can drive significant tourism, as evidenced by the 249.62 million visitors to A-level tourist attractions in three cities during recent holiday matches, marking an 11.45% year-on-year increase [1] Group 2: Consumer Experience and Collaboration - The initial ticket purchasing experience significantly influences consumers' willingness for subsequent purchases, highlighting the importance of collaboration within the cultural tourism industry [2] - To enhance the ticket's value, it is essential to connect isolated products and services, providing consumers with richer and higher-quality options [2] - Improving the ticket economy's potential requires focusing on consumer experience, integrating various sectors, and fostering a strong connection between initial and related purchases [2] Group 3: Challenges and Innovations - The ticket economy faces dual challenges: maintaining the attractiveness of ticket projects and ensuring that associated projects share a common core [3] - Innovative formats and continuous engagement are necessary to prevent consumer fatigue and sustain interest in ticket projects [3] - Designing associated projects should be consumer-driven, utilizing big data and AI to analyze preferences and enhance the relevance of integrated offerings [3]

Core Insights - The report indicates a significant increase in consumer spending on experiences and luxury products, which now accounts for 38% of total expenditures, ranking third after daily expenses and education, health, and quality of life [1] Consumer Spending Trends - The top three categories for experiential spending are entertainment, dining, and travel, reflecting a shift in consumer perception of experience consumption as a "necessity," particularly among the younger generation and high-income groups earning over 200,000 Thai Baht per month [1] Education, Health, and Quality of Life Expenditures - 44% of respondents attribute increased spending on education, health, and quality of life to a focus on longevity and welfare, with over half of the respondents planning to retire at age 60 [1] Retirement Savings Goals - The average retirement savings target for ordinary consumers is set at 3.9 million Thai Baht, while high purchasing power groups aim for an average of 10.5 million Thai Baht [1] Financial Management Recommendations - The bank advises consumers to systematically plan their financial management to maintain retirement living standards and address unexpected expenses, including preventive health budgets, diversified investments, and insurance [1]

Core Insights - The retail industry is transforming traditional commercial spaces into "urban cultural containers" through cultural IP operations and cross-border scene innovations to meet the rising demand for experiential consumption among younger consumers [1] Group 1: Company Strategies - Shanghai New World Co., Ltd. focuses on young consumers' cultural and consumption needs by introducing quality IP content and hosting multiple themed exhibitions and pop-up events each year, aiming to enrich the ecosystem of New World City [2] - Wangfujing Group is leveraging IP operations to create new consumption scenarios, integrating elements of national trend culture and youth art into immersive shopping experiences [3] - Shanghai Bailian Group is promoting the integration of commerce, travel, culture, and sports to enhance consumer vitality, exemplified by their successful summer sports season and various themed marketing activities [4] Group 2: Financial and Operational Developments - Bailian Group is actively advancing the construction of multiple outlet projects and enhancing standardization in product and expansion models to improve management value and operational performance [5]

Core Insights - The event "2025 Park Tour" showcased the revitalization of the Longfu Temple area, emphasizing its transformation into a cultural and commercial hub for young consumers [1][2][5] Historical Context - Longfu Temple, established in 1452, has evolved from a religious site to a commercial center, becoming one of Beijing's earliest marketplaces [2][3] - The area faced significant changes due to fires in 1901 and 1993, leading to its eventual transformation into a vibrant commercial district [3] Urban Renewal and Development - The Longfu Temple area underwent a significant urban renewal project starting in 2012, with Phase I completed in August 2019 and Phase II set to open in September 2025 [3][5] - The redevelopment focuses on creating a "youthful" atmosphere, incorporating leisure spaces and diverse commercial offerings to enhance consumer experience [5][6] Cultural Integration - The Longfu Cultural Center offers panoramic views of Beijing, blending modern development with historical landmarks, showcasing the city's dynamic growth [4] - The area features a mix of traditional brands and modern establishments, catering to the evolving preferences of younger consumers [3][5] Consumer Experience - The design of the Longfu Temple area emphasizes "experience consumption," allowing visitors to enjoy both shopping and relaxation in thoughtfully planned spaces [5][6] - The introduction of innovative cultural products and events aims to attract younger audiences and foster a renewed interest in traditional arts [6]

Core Insights - The trend of urban youth in Japan not purchasing cars despite having driver's licenses is increasingly prevalent, contrasting with rural youth who view cars as status symbols [1][2] - Economic and psychological factors are significantly influencing the car ownership intentions of urban youth, with 32% citing "sufficient family car" and 28% mentioning "high car prices" as primary reasons [1] Economic Factors - The average annual income for the 20-25 age group is approximately 2.67 million yen, while the 26-30 age group earns about 3.94 million yen [1] - The cost of new lightweight cars ranges from 1 million to 2 million yen, with premium vehicles sometimes exceeding 4 million yen, making ownership and maintenance burdensome [1] Lifestyle Changes - A shift from material consumption to experiential consumption is occurring, with young people valuing experiences over ownership [2] - The rise of shared car services aligns with the urban youth's preference for "light ownership" and emphasizes experiential value [2] Social Dynamics - Online entertainment and social platforms are diminishing the experiential value of cars, as they occupy more of the youth's time and attention [2] - In rural areas, limited public transport and expanded living circles make cars essential, leading rural youth to seek value in car ownership and model selection [2] Market Implications - Automotive manufacturers need to provide not only physical products but also services that enhance user experience and community value to support the next generation of automotive culture [2]