每年"双十一"不断跳跃翻新的数字背后，记录着的是中国电商经济一路发展的历程。"双十一"的火热不仅停留在消费者下单时点击屏幕的指尖，在更多样 化的场景中，也涌现出更多贴近消费者的购物玩法。 2025电商消费新趋势： "银发族"消费潜力爆发 如今，刷短视频、看直播、比价格，不仅是年轻人的日常。随着"银发族"加速拥抱互联网，他们正在成为电商消费增长的一大主力军。而"银发族"的消费 也从"买商品"走向"买品质、买体验"。 北京的李女士，正在和女儿分享"双十一"期间在网上淘到的好物。李女士今年65岁了，如今闲暇时间充裕的她，把网购变成了生活里的乐趣。从米面粮油 到衣物护肤，她一周要在网上下单三四次。 淘宝天猫玩具行业运营孙瑞雪认为， 背后核心的驱动因素是网购人群年龄结构变化带来的老年市场需求的提升 。平台上网购玩具的新客户中，50岁以上 人群的占比超过了15%，"银发族"成为新消费者的重要来源。 李女士说，最早有"双十一"的时候，她就学会网购了，如今更偏爱通过短视频和直播选购商品。在她看来，直播能清晰展示穿着效果和使用方式，让她买 得更踏实。买到了满意的商品，她还会和同龄人互相推荐。 关卫江表示，从店铺用户画像来看，5 ...

Core Viewpoint - The rise of senior-friendly toys in Yiwu, Zhejiang, is driven by the increasing demand from the elderly population, highlighting a niche market within the silver economy [1][2]. Group 1: Market Demand and Opportunities - The aging population in China is creating a significant market for senior-friendly toys, which are currently underrepresented [1]. - Merchants in Yiwu are exploring this market by developing products tailored to the needs of older adults, such as AI-integrated plush toys that facilitate conversation [1]. - There is a growing recognition that many elderly individuals have the time and financial means to engage with toys, yet suitable options are limited [1]. Group 2: Product Development and Consumer Feedback - Merchants are conducting extensive market research to create toys that better meet the preferences and needs of older adults [1]. - A specific example includes a ping pong training device designed for seniors, which has seen good sales both domestically and internationally [2]. - Feedback from elderly consumers indicates a desire for toys that are more engaging and suitable for their physical capabilities, with a call for more diverse and thoughtful product offerings [2].