2025年，中国车市正经历从规模扩张向高质量发展转型、新能源汽车渗透率跨过50%分水岭的结构 性变革中。同时，在全行业共同抵制无序竞争的战役中，行业竞争的核心逻辑已然改写：坚持"油电同 进"、回归价值创造，才是可持续发展的核心推动力。 如果说2024年创新推出"一口价"营销模式、发布AUDI品牌、推动燃油车智能化进阶等战略，为上 汽大众打下了坚实基础，那进入2025年，"踏准了点"的上汽大众便已开始收获。2025年，上汽大众终端 累计销售106万辆，继续稳居"百万俱乐部"；"油电同进、油电同智"战略的全面落地，体系、文化、理 念的全面价值升级，更为其可持续发展注入动力。 上汽大众2025年稳居"百万辆俱乐部" 正如上汽大众党委书记、总经理陶海龙所说："上汽大众一直聚焦在'价值竞争'这一方面，2025年 制定的战略、策略也是围绕这个方向。对上汽大众来说，2025年更多的是战略转型关键的一年，我们处 于从战略转型到战略落地的过程当中。" 上汽大众以"油电同进、油电同智"实现均衡发展 回顾2025年，中国车市一路高歌，但新能源市场无序竞争、"重新能源、轻传统燃油"等"不均衡"也 困扰着产业健康发展。反观深耕中国市场 ...

2025年，中国车市正经历从规模扩张向高质量发展转型、新能源汽车渗透率跨过50%分水岭的结构性变 革中。同时，在全行业共同抵制无序竞争的战役中，行业竞争的核心逻辑已然改写：坚持"油电同进"、 回归价值创造，才是可持续发展的核心推动力。 正是基于对行业趋势的洞察，以及对自身发展的清晰规划，上汽大众在全新的竞争格局中抢占了先机。 如果说2024年创新推出"一口价"营销模式、发布AUDI品牌、推动燃油车智能化进阶等战略，为上汽大 众打下了坚实基础，那进入2025年，"踏准了点"的上汽大众便已开始收获硕果。2025年，上汽大众终端 累计销售106万辆，继续稳居"百万俱乐部"；"油电同进、油电同智"战略的全面落地，体系、文化、理 念的全面价值升级，更为其可持续发展注入了信心，树立起合资车企转型的新标杆。 正如上汽大众党委书记、总经理陶海龙所说："上汽大众一直聚焦在'价值竞争'这一方面，2025年制定 的战略、策略也是围绕这个方向。对上汽大众来说，2025年更多的是战略转型关键的一年，我们处于从 战略转型到战略落地的过程当中。" 上汽大众以"油电同进、油电同智"实现均衡发展 回顾2025年，中国车市一路高歌，但新能源市场 ...

Core Insights - SAIC Volkswagen held a media exchange event in Changsha, focusing on its dual strategy of fuel and electric vehicles, showcasing its achievements and future plans for the ID.ERA flagship model [1][3][5] Group 1: Intelligent Navigation and Dual Strategy - SAIC Volkswagen demonstrated its dual advantages in both fuel and new energy vehicles through an intelligent product matrix, featuring models like the 2026 Touareg Pro with a fifth-generation EA888 engine and 4MOTION intelligent four-wheel drive [3] - The 2026 Tiguan L Pro is equipped with IQ.Light HD pixel headlights and L2++ level IQ.Pilot driving assistance system, enabling hands-free driving for 30 seconds in highway scenarios [3] - The Passat Pro 2026 redefines the intelligent benchmark for mid-to-high-end sedans with its IQ.Drive system and high-speed NOA functionality [3] - The ID.3 Smart version is highlighted as the "king of cost-performance" in the joint venture pure electric market, offering a range of 451 km with a starting price of 119,888 yuan [3] Group 2: New Era with ID.ERA Flagship - The ID.ERA flagship model is built on a new pure electric platform, featuring an efficient electric drive system and intelligent cockpit technology, supporting multi-modal interaction and integrated AI functions [5] - The vehicle is designed as a six-seat extended-range SUV, balancing space and range, with plans for accelerated development of new energy channels to create an integrated user experience encompassing purchase, charging, and service [5] Group 3: Media Interaction and Industry Trends - The event included discussions on the development trends of automotive new media and the roles of SAIC Volkswagen, new media, and traditional media in this context [6] - Key topics included collaboration between new media and automotive brands to provide valuable information, the impact of rapid iterations in new energy vehicles, and media expectations for the ID.ERA [6] - The exchange highlighted the synergy between fuel and new energy vehicles under the "oil-electric intelligence" strategy, with the upcoming ID.ERA flagship marking a new era for the brand's "full energy" layout [6]