Investment Rating - The report maintains a "Recommend" rating for the industry [9] Core Insights - The report highlights that Baidu's traditional online marketing business is under pressure, with a 18% year-over-year decline in online marketing revenue, while non-online marketing business, including cloud and smart devices, shows strong growth with a 21% increase [4][5] - Baidu's AI business has demonstrated significant growth, with overall AI revenue increasing by over 50% year-over-year, driven by various segments such as AI cloud, AI applications, and AI-native marketing services [5][7] - The report emphasizes Baidu's comprehensive AI capabilities, which may not yet be fully recognized by the market, suggesting that investors should closely monitor the company's advancements in AI model and application promotion [7] Summary by Sections Financial Performance - In Q3 2025, Baidu reported revenue of 31.2 billion yuan, a 7% year-over-year decline, with earnings per share at 11.12 yuan, down 33% year-over-year [3][4] - Online marketing revenue was 15.3 billion yuan, while non-online marketing revenue reached 9.3 billion yuan [4] AI Business Breakdown - AI Cloud revenue was 4.2 billion yuan, up 33% year-over-year, with high-performance computing subscription revenue increasing by 128% [5] - AI Applications generated 2.6 billion yuan, a 6% increase, with significant user engagement in various sectors [5] - AI-native marketing services saw a remarkable growth of 262%, reaching 2.8 billion yuan [5] - The global ride-hailing service "Luobo Kuaipao" recorded 3.1 million service instances in Q3, marking a 212% increase [6]

Group 1 - Baidu announced its annual technology product launch event, Baidu World 2025, scheduled for November 13 in Beijing, focusing on AI overseas expansion [1] - AI applications are the core highlight of the event, with Baidu continuing to advance its strategy of creating millions of "super useful" AI applications since last year [1] - Baidu's new generation digital human technology has achieved a GMV of 55 million yuan in related live broadcasts, and the recently released steam engine video model has reduced video generation costs by 70% [1] Group 2 - The development of AI large models has transitioned from technical competition to application competition over the past three years, with Chinese tech companies like Baidu showcasing their AI capabilities on the global stage [2] - The focus on "AI going global" has become a new focal point in the industry, indicating a new round of competition in the global tech field [2]