央视网消息：进入暑期以来，全国多地持续高温，避暑游市场也随之升温。以"慢生活"著称的云南大理，成为不少游客的首选避暑胜地。 景区人气持续攀升，一站式度假旅游目的地也因此走红。在云南大理的双廊古镇，依山傍水、风景如画，正值暑期，游客们纷纷在这里乘船游 洱海感受清凉。 暑期不仅带火了景区的人气，大理的酒店预订也迎来高峰。一些依洱海而建，融合美术馆空间、亲子活动等功能的一站式度假型酒店成为 不少游客的首选。与此同时，避暑人群的住宿天数也在不断拉长。从过去的一两晚逐渐延长到一周、甚至两周的"旅居式"长住。记者了解到， 一些拥有田园风光、配套旅游项目的酒店，暑期多个时段的预订率已经超过95%。 不仅是国内暑期避暑游市场迎来新一轮热潮，记者从多家旅行平台了解到，境外如澳大利亚、新西兰等南半球国家，避暑相关旅游产品订 单量同比大幅增长。 记者在北京朝阳区的一家旅行社线下门店看到，来咨询避暑产品的游客络绎不绝，其中出境避暑旅游成为一大亮点。 数据显示，澳新暑期产品出游人数较多，尤其是澳大利亚一地，及"澳大利亚+新西兰"连线产品较去年同期分别增长200%、120%左右； 澳新机票及签证等单项产品预订量较去年同期增长超160%。 ...

Core Insights - The ongoing high-temperature weather across multiple regions in the country has significantly boosted the "cooling economy," leading to a surge in demand for "cooling products" [1] Group 1: Demand for Cooling Products - Consumer demand for refreshing and health-protective products has surged due to high temperatures, with a notable increase in orders for tea beverages and other cooling drinks [2] - Sales data from JD.com indicates that the transaction volume for carbonated drinks and ice cream has increased by over 75% month-on-month, reflecting a shift in consumer focus from basic hydration to taste, exercise scenarios, and calorie considerations [2] Group 2: Cooling Apparel Trends - The popularity of "cooling apparel" has risen, with consumers frequently seen using sun umbrellas, portable fans, and wearing sun-protective clothing [4] - JD.com reported that during the "618" shopping festival, sales of original fiber sun-protective clothing increased by 150% year-on-year, while sales of high-SPF sunscreen rose by 140% [4] - The GMV for "heat prevention" products on the "What Worth Buying" platform grew by 65.13% year-on-year, with sun-protective clothing and accessories seeing over 40% month-on-month growth [4] Group 3: Surge in Smart Cooling Appliances - The demand for cooling appliances has accelerated, particularly in Northeast China, where air conditioner sales have skyrocketed, with a year-on-year increase of 418% [5] - In Heilongjiang Province, air conditioner sales increased sevenfold, while Jilin Province saw a fourfold increase, and Liaoning Province experienced a doubling of sales [5] - Consumers are increasingly seeking multifunctional appliances, with AI energy-saving air conditioners and fresh air systems seeing order volumes increase by over five times [5][7] Group 4: Tourism as a Cooling Necessity - The desire to find cooler destinations has become a necessity for summer tourism, with various regions reporting increased visitor numbers [8] - The Songhua Lake resort area in Jilin City has welcomed over 150,000 visitors since the start of summer, marking a 20% year-on-year increase [10] - Popular summer activities include outdoor sports and cultural experiences, with a notable rise in interest for destinations that offer natural cooling environments [10]