举办5000人以上大型营业性演出69场，同比增长16.9%；吸引观演人次达180万，实现票房收入10.25亿 元，同比分别增长10.5%和14.5%——2025年，广西壮族自治区演出市场交出了一份亮眼的"成绩单"。 一张张"小票根"也释放出显著的"乘数效应"，拉动餐饮、住宿、旅游等关联消费高达71.75亿元，同比 增长17.0%。 "跟着演出游广西"，不仅成为广西文旅消费的新潮流，也推动着演出产业价值从单一票房向多元消费延 伸，助力文旅产业高质量发展。 通过全年开展"老友南宁"音乐季系列活动，南宁整合广西体育中心、青秀山音乐大草坪等优质场地资 源，联动文旅部门推出"跟着演出游广西"精品线路，实现"以演带游、以游促消"的良性循环。2025年， 该系列活动共举办演唱会、音乐节44场，接待观众约64.63万人次，拉动经济增长约36.42亿元。 除南宁外，广西其他各地市也纷纷借助演出激活文旅潜力，全区12个地市均有演出开展。2025年3月举 办的钦州春回音乐节，吸引超3.2万名乐迷参与，包括不少外地观众。乐迷凭门票可在钦州76家餐饮门 店享8.8折优惠，19家酒店提供协议价，热门酒店客流量较平日增长超28%。当地还联 ...

Core Insights - Nanning is leveraging the "concert economy" to drive urban development, successfully hosting 22 large-scale concerts in 2025, attracting over 400,000 attendees and generating more than 3 billion yuan in total consumption [3][5] Group 1: Economic Impact - The Jay Chou concert alone attracted 141,900 cross-regional visitors, generating direct ticket revenue of over 180 million yuan and indirectly stimulating consumption exceeding 1.2 billion yuan, setting a record for single-event consumption in Nanning [3] - The concert economy has become a new pillar for Nanning's urban development, enhancing consumer activity and contributing to the growth of the night economy [5][13] Group 2: Integration of Services - Nanning's tourism group is enhancing the concert experience by offering dining, accommodation discounts, shuttle services, and personalized room options, effectively increasing the stay duration of visitors [5] - The "Yongyouhui" service platform integrates tickets, accommodation, dining, and souvenirs into customized packages, promoting a complete tourism cycle [5] Group 3: Cultural Promotion - The "Leshishi Market" has hosted 21 themed events in 2025, featuring 50 to 80 booths showcasing local cuisine and cultural heritage, generating sales exceeding 3.5 million yuan [7] - Collaborations with local companies have led to the development of self-owned brands and projects, enhancing Nanning's cultural tourism brand and increasing its visibility [13]