▲赛场外的主题市集丰富市民和参赛选手的赛事体验。 （南宁文旅集团供图） ◀青少年运动员在"育才杯"青少年田径赛上展风采。 （南宁文旅集团供图） ◀2026年"桂云通杯"中国—东盟城市网球赛在广西体育中心网球场举行，选手在赛场一较高下。 本报记者潘浩 摄 1月9日至10日，2026年"桂云通杯"中国—东盟城市网球赛在广西体育中心网球场举行，223名国内外网球选手齐聚邕城，展开高水准竞技角逐，其中41名选 手来自泰国、文莱等东盟国家。这是南宁文旅集团作为赛事运营单位承办的首个国际性、高规格的专业网球赛事，标志着集团在打造国际体育交流平台的道 路上迈出了坚实一步。 2025年以来，南宁文旅集团以广西体育中心为核心载体，积极创新"文旅+体育"双轮驱动发展路径，成功将赛事流量转化为城市文化消费增量。集团不仅持 续完善硬件设施，还通过多元化赛事运营、自主IP打造、青少年体育人才培养等多重举措，推动体育与文旅产业深度融合，助力区域文体旅业态协同发展， 提升城市文化软实力，探索出一条"以赛兴城、以体促旅、以文塑城"的国企引领型高质量发展新路径。 深化赛事运营 构建全链条赛事生态 在2026年"桂云通杯"中国—东盟城市网球赛的 ...

Core Insights - Nanning is leveraging the "concert economy" to drive urban development, successfully hosting 22 large-scale concerts in 2025, attracting over 400,000 attendees and generating more than 3 billion yuan in total consumption [3][5] Group 1: Economic Impact - The Jay Chou concert alone attracted 141,900 cross-regional visitors, generating direct ticket revenue of over 180 million yuan and indirectly stimulating consumption exceeding 1.2 billion yuan, setting a record for single-event consumption in Nanning [3] - The concert economy has become a new pillar for Nanning's urban development, enhancing consumer activity and contributing to the growth of the night economy [5][13] Group 2: Integration of Services - Nanning's tourism group is enhancing the concert experience by offering dining, accommodation discounts, shuttle services, and personalized room options, effectively increasing the stay duration of visitors [5] - The "Yongyouhui" service platform integrates tickets, accommodation, dining, and souvenirs into customized packages, promoting a complete tourism cycle [5] Group 3: Cultural Promotion - The "Leshishi Market" has hosted 21 themed events in 2025, featuring 50 to 80 booths showcasing local cuisine and cultural heritage, generating sales exceeding 3.5 million yuan [7] - Collaborations with local companies have led to the development of self-owned brands and projects, enhancing Nanning's cultural tourism brand and increasing its visibility [13]