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燕舞集团用“新”破题激活文旅新动能
Xin Hua Ri Bao· 2025-12-29 06:55
Core Insights - Jiangsu Province's Cultural and Tourism Department announced that Yancheng's Chinese Milu Deer Park successfully passed the national 5A tourist attraction re-evaluation, showcasing significant improvements in management, service, integration, and technology [1] - The park and the nearby Red-crowned Crane Ecological Tourism Area have seen a nearly 40% year-on-year increase in visitor numbers, with both attractions exceeding their annual revenue targets ahead of schedule [1] Group 1: Transformation and Visitor Experience - The transformation from an "ecological highland" to a "popular destination" is attributed to innovative experiences, such as the new VR experience that has doubled visitor engagement time from 1.5 hours to 3 hours, increasing secondary spending by 25% [2][3] - The introduction of the "White Crane Youth" IP and various interactive classes has enhanced visitor convenience and enjoyment, aligning with the trend of immersive tourism experiences [3] Group 2: Marketing and Brand Visibility - The effective operation of overseas social media accounts and collaborations with educational travel platforms has significantly increased brand visibility, with a live-streaming event reaching over 20 million views [3][4] - The marketing strategy has successfully elevated Yancheng's ecological brand on an international scale, driving substantial increases in actual visitor numbers [3][4] Group 3: Economic Impact and Community Benefits - The influx of visitors has led to tangible economic benefits for local businesses, with vendors reporting daily sales of nearly 4,000 yuan due to increased foot traffic [3] - Local entrepreneurs are investing in expansions, recognizing the stable customer base generated by the attractions, demonstrating the effective transformation of ecological resources into economic opportunities [3] Group 4: Operational Mechanisms - The operational success is underpinned by a market-oriented approach that emphasizes responsiveness to visitor needs and experiences [4][5] - The integration of resources and optimization of internal structures have created a collaborative operational model, enhancing efficiency and service quality [5][6] Group 5: Future Development Plans - Yancheng's future plans include a total investment of 260 million yuan to enhance infrastructure and services, aiming to establish the area as a world-class tourist destination [8][9] - The focus will also be on developing nighttime experiences and accommodations to address the "overnight economy" gap, creating a comprehensive tourism experience that encourages longer stays [8][9]
新雪季长春冰雪新天地有新意 本月中旬开园
Zhong Guo Xin Wen Wang· 2025-12-01 07:34
Core Points - Changchun's Ice and Snow New World is under construction and will officially open in mid-December, attracting both domestic and international tourists [1] - The focus for the new snow season includes the development of dual IPs: Ice and Snow New World and a professional ski resort, aiming for an immersive "day skiing, night entertainment" experience [2] - The Ice and Snow New World features a core theme of "Ice and Snow Blessing China: National Unity," with a vast area of 1.56 million square meters, showcasing giant ice sculptures and ethnic cultural experience zones [2] - The park includes romantic attractions such as the 1314 snow drift and the 520 ice slide, along with over 60 different styles of ice slides and more than 30 fun amusement facilities [2] - The region boasts a long snow season of 120 days with "powder snow" quality, catering to both novice and professional skiers [2] - The Tian Ding Mountain Ski Resort has added two new fun snow trails totaling 1,600 meters, while the Lotus Mountain Ski Resort has partnered with a professional team for upgrades [2] - The new snow season will feature over 50 unique activities, including high-level competitions like the Freestyle Skiing Asian Cup and various innovative winter sports events [3]
广东省:2025国庆中秋假期文旅市场热度“爆棚”
Zhong Guo Fa Zhan Wang· 2025-10-10 06:23
Group 1: Tourism Performance - On the first day of the holiday, Guangdong's 4A and above scenic spots received 2.784 million visitors, a year-on-year increase of 6.1% [1] - Key monitored areas, including ancient post roads and red tourism sites, received 515,000, 183,000, 282,000, and 314,000 visitors respectively, with year-on-year growth rates of 2.2%, 3.3%, 4.5%, and 3.8% [1] - Overall tourism order volume in Guangdong increased by 27% compared to the previous year, with Guangzhou and Shenzhen seeing growth rates of 25% and 39% respectively [2] Group 2: Cultural and Festive Activities - Various cultural activities were organized to celebrate the 76th anniversary of the founding of New China, including themed decorations and performances in major tourist areas [2] - The "Cultural and Sports Carnival" event in Guangzhou featured a blend of cultural, commercial, and sports activities, aimed at enhancing tourism engagement [3] - The Guangdong Provincial Library and other cultural institutions organized a series of themed activities to promote cultural engagement during the holiday [5] Group 3: International Events and Collaborations - International cultural events, such as the "Golden Land" music week and the Macau International Fireworks Competition, contributed to the tourism appeal of the Guangdong-Hong Kong-Macao Greater Bay Area [4]
国庆中秋假期内蒙古实现国内游客总花费176.86亿元
Nei Meng Gu Ri Bao· 2025-10-09 12:54
Core Insights - Inner Mongolia experienced a significant increase in domestic tourism during the National Day and Mid-Autumn Festival, with 25.31 million visitors and a total spending of 17.686 billion yuan, reflecting a year-on-year growth of 10.28% and 9.77% respectively [2] - The region launched 118 key cultural and tourism activities, showcasing a blend of traditional cultural experiences and modern entertainment [4] Tourism Performance - The total number of domestic tourists reached 25.31 million, marking a 10.28% increase compared to the previous year [2] - Domestic tourist spending amounted to 17.686 billion yuan, showing a growth of 9.77% year-on-year [2] Cultural and Recreational Activities - A variety of cultural events were organized, including traditional cultural performances, sports competitions, and special exhibitions at museums [4][8] - The "Mongolian Super League" attracted over 600,000 live viewers and generated an economic benefit of 176 million yuan, with online viewership reaching 118 million [8] Nighttime Economy and Local Experiences - Cities like Baotou and Tongliao enhanced their nighttime economy with food markets, cultural performances, and interactive events, attracting significant foot traffic [5][8] - Unique local experiences, such as agricultural activities and cultural festivals, were highlighted, contributing to a rich tourism experience [8][9] Service Enhancements - Inner Mongolia implemented various initiatives to improve tourist services, including a "15-minute cultural tourism life circle" and promotional activities for attractions and accommodations [10] - The region provided consumer vouchers and discounts, leading to a substantial increase in tourism spending [10] Safety and Regulation - Comprehensive inspections were conducted to ensure safety and quality in the tourism sector, with no major complaints or incidents reported during the holiday period [12]
双节假期广东接待游客逾6517万人次同比增11.5% 旅游收入超613亿元比增14.2%
Nan Fang Ri Bao Wang Luo Ban· 2025-10-09 02:25
Group 1: Tourism Growth and Revenue - Guangdong province is expected to receive 65.176 million tourists during the 8-day National Day and Mid-Autumn Festival holiday in 2025, an increase of 11.5% compared to the 7-day holiday in 2024 [1] - The tourism revenue is projected to reach 61.32 billion yuan, reflecting a growth of 14.2% [1] - Key tourist attractions, including 4A-level and above scenic spots, are anticipated to welcome 24.219 million visitors, marking a 16.5% increase [1] Group 2: Cultural and Artistic Activities - The cultural and tourism system in Guangdong organized nearly 3,000 diverse cultural and artistic events during the holiday period, enhancing the festive atmosphere [2] - Events included performances, exhibitions, and traditional cultural activities, contributing to a vibrant cultural scene [2] Group 3: Night Economy and Experiences - Night tourism has become a significant aspect of the cultural landscape, with various nighttime activities and events attracting visitors [4] - The "万古丹霞" light show at Danxia Mountain and other night markets in Shaoguan provided unique experiences, leading to a 26.3% increase in tourist numbers [3] Group 4: Integration of Sports and Culture - The upcoming 15th National Games has prompted the launch of the "趣动全运 文旅有约" cultural and tourism carnival, combining sports and tourism to engage the public [5][6] - Major events and themed activities are designed to promote participation and excitement around the games [6] Group 5: Consumer Incentives and New Experiences - Guangdong has initiated a "Golden Autumn Cultural and Tourism Consumption Season" with 20 million yuan in subsidies to stimulate local and inbound tourism [7] - New attractions and experiences, such as music festivals and themed events, have been introduced to enhance visitor engagement [7][8]
2025年澄迈福山骑跑活动暨体育文化沙龙启幕
Hai Nan Ri Bao· 2025-10-08 00:58
Core Insights - The event "Cultural Chengmai Twelve Movements" and the "Surpass Yourself, Perceive Life" sports culture salon were launched in Fushan Coffee Cultural Town, attracting over 600 sports enthusiasts and tourists [2] Group 1: Event Overview - The event combines sports and cultural tourism, showcasing the unique charm of Chengmai through a running and cycling competition [2] - Participants experienced the ecological beauty and coffee aroma of Fushan while engaging in the event [2] Group 2: Cultural and Historical Significance - Chengmai, known for its rich historical culture, draws inspiration from local cultural resources such as Su Dongpo's "Crossing the Sea Post" and the Meilang Twin Towers [2] - The event aims to deepen the understanding of sports spirit and its values through discussions at the Tianfu Sports Museum, which houses over 2,000 artifacts [2] Group 3: Economic and Developmental Aspects - Fushan Town focuses on developing a unique industry system centered around coffee, integrating cultural tourism and agriculture [2] - The town has received accolades such as "National Civilized Village and Town" and features resources like a national 4A-level scenic area and provincial shared farms [2] - The running event serves as a link to expand new pathways for the integration of agriculture, culture, tourism, and sports, promoting the "Fushan·Life" brand [2]
冲刺千亿县,博罗六年跃升28位的“进阶之路”
Nan Fang Du Shi Bao· 2025-09-22 08:33
Core Insights - The Ministry of Industry and Information Technology's research institute, CCID Consulting, released a report indicating that Boluo County ranked 65th in the "Top 100 Counties" list for 2025, marking a one-place improvement from the previous year and a total rise of 28 places since 2020 [1][3] Economic Development - Boluo County's GDP reached 95.224 billion yuan in 2024, nearing the "billion-county" milestone [4] - The county has established five major industrial clusters, each exceeding 10 billion yuan, focusing on new-generation electronic information, intelligent equipment manufacturing, new materials, and new energy [5] - In 2024, Boluo County registered 21,400 new business entities, averaging about 2.5 new entities per hour, with a total of 158,000 market entities by the end of the year [5] Industrial Growth - The number of large-scale industrial enterprises in Boluo County reached 1,364, with total industrial output value surpassing 180 billion yuan [5] - The industrial added value accounted for 53.9% of the GDP, highlighting the significant role of the real economy in supporting high-quality development [5] Tourism and Sports Integration - The Honghe Outdoor Sports Town is set to begin trial operations by September 30, 2024, as part of the development of the Nankunshan-Rofushan leading area [6][8] - The town will feature 39 outdoor activities and aims to create a year-round outdoor destination, supported by the recently opened 218-kilometer scenic tourism road [8] - Boluo County plans to leverage the town as a core to promote leisure sports and professional events, enhancing regional development and consumer spending [8]
歌声漫竹海!信宜李乡竹海入选省级体育消费场景
Sou Hu Cai Jing· 2025-09-05 18:25
Core Insights - The article highlights the integration of music and tourism in Xinyi, showcasing the song "Cloudy Xinyi" as a representation of the city's natural beauty and cultural heritage [1][3] - The Li Township Bamboo Sea Tourism Resort has been recognized as a typical case of sports consumption in Guangdong, emphasizing the blend of ecological tourism and sports activities [1][5] Group 1: Music and Cultural Promotion - "Cloudy Xinyi" serves as a musical ambassador for the city, capturing its scenic landscapes and cultural essence through lyrics and melody [3][5] - The creative team aims to use music to transcend geographical boundaries, allowing people to experience the beauty of Xinyi through sound [3][5] Group 2: Sports and Tourism Integration - The Li Township Bamboo Sea has become a hub for outdoor sports, featuring hiking trails and hosting high-level competitions like the China Mountain Bike Open and the Guangdong KOM Climbing Challenge [5][7] - The local government is committed to developing diverse sports consumption scenarios, transforming sightseeing into immersive experiences [7] Group 3: Future Events and Initiatives - Upcoming events, such as the 2025 Guangdong Huankai Mountain Trail Race, will further enhance Xinyi's reputation as a destination for sports and tourism [7] - The city plans to continue exploring the integration of ecology, culture, and sports to attract more visitors and promote local engagement [7]
年均体育活动2100余场 中山“10分钟健身圈”活力十足
Nan Fang Ri Bao Wang Luo Ban· 2025-09-05 08:02
Group 1 - The 2025 Guangdong Youth Baseball Championship showcased the dominance of Zhongshan teams, with Dongsheng Junior High School winning the U15 group and Dongsheng Senior High School winning the U18 group, reflecting the city's strong baseball culture [2] - Zhongshan has a historical connection to baseball, dating back to the early 20th century when Liang Fuchu, known as the "Father of Chinese Baseball," established the Chinese baseball team [3] - The establishment of the Zhongshan Panda Baseball Club in 2011 marked a significant step in promoting baseball in the region, leading to the successful hosting of the Panda Cup, which has evolved into an international event [4] Group 2 - Zhongshan's baseball teams have achieved remarkable success in 2025, winning multiple championships across various age groups, including U10, U12, U15, and U18, highlighting the city's revitalization in baseball [4] - The completion of the Zhongshan International Baseball and Softball Center in March 2023 signifies the city's commitment to hosting professional events and enhancing its influence in the sport [6] - The upcoming 15th National Games will see Zhongshan hosting baseball, softball, and basketball events, further solidifying its status as a sports hub [7] Group 3 - The construction of the Panda Li Commercial Sports Leisure Center aims to support the Zhongshan International Baseball and Softball Center by providing logistical and cultural exchange functions for events [8] - Zhongshan's economic landscape includes 38 national-level industrial bases and several major industry clusters, indicating a robust industrial foundation that supports sports and cultural initiatives [8] - The city is actively developing modern industrial parks and attracting high-quality projects, which contributes to its overall growth and enhances its appeal as a sports and cultural destination [8]
“苏超”第二现场再次点燃全城
Nan Jing Ri Bao· 2025-09-01 02:18
Core Viewpoint - The "Su Super" football matches have significantly enhanced the cultural and tourism atmosphere in Nanjing, creating a vibrant environment for both locals and tourists to engage in sports and cultural activities [1][2][3][4][5] Group 1: Event Impact - The "Su Super" matches have transformed various locations in Nanjing into lively viewing spots, with large screens broadcasting the games, attracting crowds and creating a festive atmosphere [1][2][3] - The integration of local cultural elements, such as traditional crafts and food, into the viewing experience has enriched the event, making it a multifaceted cultural celebration [2][3][4] Group 2: Economic and Tourism Benefits - The event has acted as a new "traffic driver" for local businesses, with increased foot traffic in commercial areas and a surge in demand for related services, such as food and accommodations [3][4][5] - Hotels and restaurants have reported a rise in bookings and special packages tailored for football fans, indicating a positive impact on the local economy [5] Group 3: Community Engagement - The matches have fostered a sense of community among fans, with shared experiences enhancing local pride and camaraderie [3][4] - Various venues have created dedicated spaces for fans to gather, watch the games, and enjoy local cuisine, further promoting social interaction [4][5]