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体育流量拉动消费增量 北京全年将举办上千场赛事
Bei Jing Shang Bao· 2025-08-06 14:56
Group 1 - Beijing plans to host over 1,280 sports events throughout the year, including 196 premium events, aiming for weekly events and monthly highlights [1] - The city is focusing on high commercial value events like the China Open and WTT Grand Slam, while also promoting youth sports events to convert event traffic into consumer growth [1] - Various initiatives are being implemented to enhance event brand value, including the Beijing Cycling League and the Beijing Flag Football Open, which integrate cultural and culinary experiences during events [1] Group 2 - The integration of culture, commerce, tourism, and sports is emphasized, with over 80% of events featuring consumer engagement opportunities [2] - Notable events like the Beijing Extreme Sports Festival generated direct revenue of 2.55 million yuan and stimulated related consumption of approximately 12.5 million yuan [2] - The Beijing Grand Canal Dragon Boat Carnival also contributed nearly 1 million yuan in direct revenue, leading to over 30 million yuan in related consumption [2] Group 3 - Beijing is advancing its status as a dual Olympic international event city, leveraging the "event+" strategy to drive economic growth through innovative consumer experiences [3] - Recent international events have seen significant ticket sales, with the 2025 FINA Diving World Cup selling over 18,000 tickets and generating over 5.7 million yuan in ticket revenue [3] - The 2025 Women's Volleyball Nations League attracted over 40,000 attendees, achieving a record ticket sales total of 10.8 million yuan, alongside strong merchandise sales exceeding 1 million yuan [3]