杯直席 @ 五粮模 @ 8 2 VAON 02:22 FIFA 2026世界杯官方联名白酒 世界杯年 喝世界杯型 THE iii fil 作者｜懂酒哥 当千年酒文化撞上多元消费浪潮，酒企的跨界联名正成为行业深度调整期内最鲜明的特色。 当前白酒行业正站在政策调整、消费转型、存量竞争三期叠加的十字路口。数据显示，2025年上半年行业连续第八年出现产量下滑，一季度白酒产量同比下 降7.2%，60%的企业面临价格倒挂，库存周转天数高达900天。在这样的背景下，跨界联名从曾经的营销点缀，升级为酒企突围的战略选择。 从茅台酱香拿铁的现象级热销到酒鬼酒与胖东来的"自由爱"售罄狂潮，从洋河牵手影视IP到五粮液跨界精酿啤酒，传统白酒企业正以多元姿态打破品类边 界。这场跨界热潮背后，是行业对增长瓶颈的焦虑，更是对消费年轻化、场景多元化的主动适配，而热潮之下的品牌冲突、同质化隐忧也同样值得深思。 当前白酒行业的跨界联名已告别早期零散化、浅层次的尝试，形成覆盖品类、渠道、体育、文化等维度的系统化布局。跨界合作的广度与深度也持续拓展， 成为头部企业巩固优势、中小酒企寻求突破的共同选择。 品类跨界方面，酒企不再局限于酒类本身，而是向相邻 ...

Core Viewpoint - The collaboration between Pang Donglai and Jiu Gui Jiu to launch the "Jiu Gui・Zi You Ai" white wine at a significantly lower profit margin of 15.87% challenges the traditional high-end liquor market norms where profit margins typically exceed 80% [1][2]. Group 1: Product Launch and Pricing - The "Jiu Gui・Zi You Ai" white wine is priced at 200 yuan per bottle, with a comprehensive cost of 168.26 yuan, including a product cost of 155 yuan and a development cost of 13.26 yuan, resulting in a profit of 31.74 yuan [2]. - The product was launched on July 19 and is available in 13 Pang Donglai supermarkets and online platforms, although it has not yet appeared in some partner stores like Bubu Gao [1][2]. Group 2: Market Strategy and Consumer Response - The collaboration aims to leverage Pang Donglai's brand influence and customer loyalty to enhance market penetration for Jiu Gui Jiu's rich aroma flavor profile [2]. - Previous collaborations by Pang Donglai, such as the "DL Bao Feng Zi You Ai" white wine priced at 75 yuan per bottle, have shown strong consumer preference, achieving annual sales of 500 million yuan [3]. Group 3: Industry Trends and Insights - The Chinese liquor market is shifting towards lower price segments, with the most active price ranges being 100-300 yuan, 300-500 yuan, and below 100 yuan [4]. - Industry experts suggest that Pang Donglai's model may disrupt traditional pricing strategies in the liquor market, prompting companies to reassess their channel strategies and deepen collaborations with retail giants [4].