Core Insights - The revival of "Su" brands in Huai'an showcases the integration of traditional culture and modern business innovation, highlighting the resilience and adaptability of these time-honored enterprises [1][5]. Group 1: Company Overview - Jinshiyuan, established in 1949, has a rich history and has successfully transformed by modernizing production while preserving traditional brewing techniques, leading to the emergence of multiple brands like "Gaogou," "Jinshiyuan," and "Guoyuan" [2]. - Wenlou Restaurant, founded during the Qianlong era, is renowned for its unique soup dumplings, which are a cultural symbol of Huai'an, showcasing a meticulous production process that emphasizes craftsmanship [3]. - Laofuxing Restaurant, established in the early 20th century, has revitalized its offerings by incorporating intangible cultural heritage techniques and creating themed banquets that blend local ingredients with health concepts [4]. Group 2: Cultural Significance - The "Su" brands serve as living examples of Jiangsu's cultural heritage, demonstrating how traditional practices can be creatively transformed to meet modern consumer demands [5]. - The integration of cultural experiences, such as live demonstrations of traditional cooking techniques at Wenlou Restaurant, enhances the dining experience and promotes cultural appreciation among visitors [3]. - Laofuxing Restaurant's collaboration with local schools and travel agencies to develop cultural and educational activities reflects a commitment to community engagement and cultural preservation [4].