图为2026 年西安城墙灯会游人如织。 梅镱泷 摄 "我每年都会带着家人来逛城墙灯会，感觉今年灯会里马元素格外突出，样式也极为丰富。灯光亮起， 特别有氛围感。看着身边热热闹闹的人群，感觉年味越来越浓了。"西安市民刘建华向记者表示。 中新网西安1月2日电 (梅镱泷 陈奕如)1日晚，新年初至，西安城墙灯火辉煌。在含光门至建国门段的城 墙上，五彩斑斓的花灯依次排开。民众身着厚外套、裹着围巾，三五成群地沿着城墙步道漫步，欣赏着 各类主题花灯，感受浓浓年味。 图为2026 年西安城墙灯会。 梅镱泷 摄 当日，2026"长安灯会·西安城墙"新春系列文化活动正式启幕。此次活动以"千灯映长安·午马迎春来"为 核心主题，围绕"国宝焕新·光耀长安"主线，从"国宝焕新颜、诗韵长安城、奔腾生肖马"三条文化线索 展开，活动时间自2026年1月1日持续至3月22日，共计81天。 据介绍，本届西安城墙灯会三条文化线各有侧重且相互交织，其中文物线联合西安及关中地区知名博物 馆，将三彩腾空马、昭陵六骏、乾陵翼马等50余件国宝级文物转化为花灯造型，让文物"活起来"；生肖 线紧扣丙午马年主题，从历代文物、书画中选取39匹形态各异的生肖马元素，以创 ...

本报西宁讯 （记者 李延平 陆广涛） 12月26日，"河湟文脉・艺彩华章"西宁市"十四五"宣传思想文化精 品成果展演在青海大剧院举办。 本次展演以舞台表演为核心，综合运用歌舞、小品、情景音画等多元艺术形式，精心编排10个精品节 目，融入多媒体视觉呈现与灯光舞美设计，营造沉浸式视听体验，生动展现"十四五"期间西宁市宣传思 想文化工作的丰硕成果。五年来，西宁市举办文化惠民活动1.5万余场，"五馆"、城市书房等公共文化 阵地全面建成，社区村镇文化设施实现全覆盖；河湟文化传承创新步履坚实，纪录片《河湟三章》在央 视热播，舞剧《河湟》赴全国9省12市巡演，传统文化创造性转化、创新性发展成果丰硕；"雪豹之 都"生态名片持续擦亮。 "十四五"以来，西宁市始终坚持以习近平新时代中国特色社会主义思想为指导，积极融入国家发展大 局，产业更兴、交通更畅、民生更实、生态更美，民族团结进步事业扎实推进，文艺创作生机盎然。 2021至2024年地区生产总值年均增长5.4%，旅游接待总人数达9513.6万人次、旅游总收入995.1亿元； 空气质量优良率稳定在92%以上，民生福祉持续增进，累计城镇新增就业16.61万人，农村劳动力转移 就业 ...

Core Viewpoint - The 2025 Chinese Traditional Book Sharing Conference in Jinshan, Shanghai, successfully integrated traditional and modern cultural elements, creating a vibrant cultural experience for citizens over six months [1][16]. Group 1: Event Overview - The event featured a series of activities driven by "revitalizing classics + digital innovation," including the launch of "Jinshan Bamboo Branch Lyrics" and a creative competition that engaged citizens through AI art, photography, and calligraphy [3]. - The closing ceremony included a showcase of book sharing achievements, award presentations, and expert commentary, highlighting the community's deep engagement with traditional culture [5][14]. - The event transformed the library into an immersive cultural experience space with various themed areas, allowing citizens to engage with ancient book restoration, seal carving, and traditional music performances [5][7]. Group 2: Cultural Engagement - The event emphasized making ancient texts "come alive," showcasing the beauty of Chinese characters through seal carving and the restoration of old books, allowing readers to experience traditional craftsmanship firsthand [7]. - A variety of artistic activities, including guqin performances and children's theater, created an interactive atmosphere, encouraging readers to transition from passive observers to active participants [9]. - The "Cultural Empowerment of Life" theme in the book market fostered a multi-sensory reading environment, combining reading with local cultural products and a relaxing café setting [10]. Group 3: Community Involvement - Interactive activities such as stamp collection, themed reader cards, and book exchanges attracted families and individuals of all ages, promoting a culture of reading and sharing [12]. - The introduction of a "Imperial Examination" themed reader card connected modern readers with Jinshan's historical significance as a "Hometown of Scholars," enhancing the cultural experience [12]. - The conference's legacy includes a collection of creative works and digital resources that will continue to inspire interest in ancient texts and reading among citizens [16].

Core Insights - The revival of "Su" brands in Huai'an showcases the integration of traditional culture and modern business innovation, highlighting the resilience and adaptability of these time-honored enterprises [1][5]. Group 1: Company Overview - Jinshiyuan, established in 1949, has a rich history and has successfully transformed by modernizing production while preserving traditional brewing techniques, leading to the emergence of multiple brands like "Gaogou," "Jinshiyuan," and "Guoyuan" [2]. - Wenlou Restaurant, founded during the Qianlong era, is renowned for its unique soup dumplings, which are a cultural symbol of Huai'an, showcasing a meticulous production process that emphasizes craftsmanship [3]. - Laofuxing Restaurant, established in the early 20th century, has revitalized its offerings by incorporating intangible cultural heritage techniques and creating themed banquets that blend local ingredients with health concepts [4]. Group 2: Cultural Significance - The "Su" brands serve as living examples of Jiangsu's cultural heritage, demonstrating how traditional practices can be creatively transformed to meet modern consumer demands [5]. - The integration of cultural experiences, such as live demonstrations of traditional cooking techniques at Wenlou Restaurant, enhances the dining experience and promotes cultural appreciation among visitors [3]. - Laofuxing Restaurant's collaboration with local schools and travel agencies to develop cultural and educational activities reflects a commitment to community engagement and cultural preservation [4].