2021年，全国启动劳务品牌建设。湖南将其作为稳就业、兴产业、促乡村振兴的关键抓手，走出了一条 独具湖湘特色的培育之路。 如今，全省已拥有269个劳务品牌、1.2万余家关联企业，累计带动就业超400万人，让无数劳动者凭借 技能实现稳定增收，"湘字号"劳务品牌成为就业市场上的"金字招牌"。 政策筑基，品牌梯队日益壮大 政策是湖南劳务品牌发展的"定盘星"。 从2021年联合19部门出台实施意见，到2023年明确"一县一品"建设目标，2025年推动品牌建设与职业技 能培训深度融合，全省构建起覆盖培育、发展、管理的全链条支持体系，一步步为劳务品牌发展保驾护 航。 截至目前，已形成省级51个、市级69个、县级149个的三级品牌梯队，涵盖7大行业领域，"蓝山皮具产 业工匠"等5个品牌获人社部点赞推广，政策红利持续释放。 技能"充电"，人才队伍硬核成长 技能水平是劳务品牌发展的核心竞争力，湖南鼓励培训机构、职业院校对接品牌需求开展培训，5年来 累计培育技能人才超72万人。2025年更是认定40个优质培训项目，补贴上浮50%，让人才培育更有动 力。 各地也各显神通："保靖黄金茶制作工"由县长挂帅，制定地方标准破解"有技无证" ...

Core Insights - The article emphasizes the importance of integrating culture and technology in Hunan, aiming to develop new cultural industries and growth points [1][4] Group 1: Cultural and Technological Integration - Hunan is focusing on the digital empowerment and information transformation of cultural construction, aiming to convert cultural resource advantages into development advantages [1][2] - The Ma Lan Mountain Video Cultural and Creative Industry Park has established 22 R&D innovation platforms, gathering over 4,000 cultural technology enterprises to enhance the soft and hard ecological integration of culture and technology [3] - The park's initiatives include customized support policies for various entities, significantly reducing costs for companies by providing cloud storage and computing resources [3] Group 2: New Business Models and Cultural Expressions - Hunan's cultural new business models are supported by technology, such as the integration of traditional cultural elements into modern products by the Liuyang Runtian Fireworks Group, which achieved an export value of over 150 million yuan in the first half of the year [5] - The "Sky Theater" model combines fireworks, musicals, and drone performances, showcasing the fusion of cultural and technological elements [5] - The Hunan Museum is developing a digital cultural platform to bring ancient cultural elements into the digital realm [5] Group 3: Talent and Investment Attraction - Hunan is creating a vibrant ecosystem for cultural and technological integration by focusing on funding, talent, and institutional support [7] - The province is actively recruiting talent in key areas such as artificial intelligence and digital creativity, with initiatives like the "Furong Talent" plan to attract skilled individuals [7] - The Hunan Big Data Exchange has launched 367 data products, with a total transaction value exceeding 218 million yuan, highlighting the importance of data as a new production factor [7][8] Group 4: Market Reforms and Financial Support - Hunan is reforming the market for data and other elements to attract resources and transform data into valuable, tradable assets [8] - The establishment of a cultural technology fund under the Hunan Jin Furong Industrial Guidance Fund aims to invest in cultural industries, focusing on "culture + technology" and "culture + tourism" [8] - The provincial government is committed to deepening supply-side structural reforms in the cultural sector to better meet the evolving cultural consumption demands of the public [8]

Core Insights - The article emphasizes the integration of culture and technology in Hunan Province, highlighting efforts to develop new cultural industries and enhance cultural resources through digital transformation and innovation [5][8][12] Group 1: Cultural and Technological Integration - Hunan is focusing on exploring effective mechanisms for the integration of culture and technology, aiming to transform cultural resource advantages into development advantages [5] - The establishment of the "cloud, network, and computing" infrastructure in the cultural sector is enabling significant cost reductions for production, allowing more investment in quality [7] - The province is actively promoting the "Artificial Intelligence + Culture Tourism" initiative as a key development direction, with several projects and enterprises being prioritized for support [8][12] Group 2: New Cultural Industries and Innovations - The article discusses the emergence of new cultural industries in Hunan, such as the innovative "sky theater" model that combines fireworks, musicals, and drone performances [9] - The integration of traditional cultural elements with modern technology is exemplified by the Hunan fireworks industry, which has seen significant export growth, reaching over 150 million yuan in the first half of the year [9] - Hunan's cultural institutions are leveraging digital technologies to create platforms that enhance the preservation and promotion of cultural heritage [10] Group 3: Talent and Investment in Cultural Technology - Hunan is creating a vibrant ecosystem for cultural and technological integration by attracting talent through specialized recruitment events and initiatives [11] - The province has established a financial support system to encourage investment in cultural and technological integration, including a 300 billion yuan fund focused on cultural industries [12] - The emphasis on data as a new production factor is driving the market-oriented reform of cultural data, with significant trading volumes reported [12]