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当社区遇见田埂
Mei Ri Shang Bao· 2026-01-19 22:25
Core Viewpoint - The "Drunken Memory Hangzhou Fresh" community market in Hangzhou has been recognized as a key community-type market for promoting common prosperity, supported by the Zhejiang Provincial Development and Reform Commission's guidelines, aiming to enhance the integration of urban and rural areas and reduce disparities [5]. Group 1: Market Development - The "Drunken Memory Hangzhou Fresh" market is operated by the Hangzhou Supply and Marketing Cooperative, leveraging the public brand of Hangzhou agricultural products to connect urban agricultural markets and community supermarkets, facilitating direct access for high-quality agricultural products to residents [5]. - The market serves as a platform for farmers to establish trust with customers, allowing them to explain their farming processes and build a loyal customer base, which is crucial for their business [6]. - The market has become a "market laboratory" for farmers, providing immediate feedback on product preferences and helping them optimize their offerings and expand production [7]. Group 2: Operational Model - The market offers free public stalls to attract farmers, but maintains strict quality control through a management mechanism that ensures all products meet the standards of the "Drunken Memory Hangzhou Fresh" brand [8]. - The operational model is driven by a dual approach: organizing mobile markets in rural areas and establishing fixed or temporary service points in communities, integrating quality agricultural products into daily community life [8]. Group 3: Cultural Integration - The market is also focused on cultural empowerment and the preservation of intangible cultural heritage, featuring local cultural resources and creating unique market experiences that enhance the value of agricultural products [9]. - Future plans include the "Supply and Prosperity Market 2.0" initiative, which aims to establish regular sales points in more communities and universities, integrating online and offline experiences to promote high-quality agricultural products from rural areas to urban markets [9].
帮扶农产品超百吨,带动增收超500万!我爱我家乡村振兴帮扶阶段性收官
Jiang Nan Shi Bao· 2025-12-15 07:32
Core Viewpoint - The company, I Love My Home, has been actively involved in rural revitalization efforts for four years, focusing on building a bridge between rural development and urban community services, supported by various government departments [1][5]. Group 1: Rural Revitalization Initiatives - The journey of I Love My Home in rural revitalization began in 2022 with support for the apple industry in Ping Shitou Village, Hebei, where the company purchased hundreds of thousands of apple gift boxes and adopted apple trees to aid local farmers [2]. - In 2023, the company launched a "Community Public Welfare + Rural Revitalization" dual-engine public welfare plan, expanding its support from Hebei to Hubei and Fujian, and evolving its assistance model to include industry support, youth care, and homestay operations [5]. - Over four years, the company has helped resolve over 100 tons of agricultural products, benefiting more than 100,000 farmers and generating over 5 million yuan in income for cooperative regions [5]. Group 2: Community Engagement and Youth Support - The company emphasizes youth public welfare by establishing connections between rural youth and urban communities, partnering with schools like Lenin Primary School in Hong'an to facilitate exchanges and promote mutual understanding [6]. - Community service activities, such as public haircuts and family sports events, incorporate agricultural products from revolutionary old areas as gifts, reaching nearly 100,000 residents across 1,000 key communities [7]. Group 3: Commitment to Sustainable Development - The company's initiatives align with national policies aimed at accelerating agricultural modernization and promoting rural revitalization, reflecting its commitment to social responsibility and community engagement [8]. - The company aims to deepen its "Community Public Welfare + Rural Revitalization" model, emphasizing the importance of sustained efforts and dedication to rural development [8].