来源：中国新闻网 编辑：张俊 转自：中国新闻网 冬至前后，浙江省湖州市吴兴区埭溪镇茅坞村迎来一年中最热闹的时刻——一场场年猪饭拉开帷幕，村 民们分工协作准备食材，数千名游客"沉浸式"体验地道民俗，浓厚的年味在山野间升腾。杀年猪、煮 肉、炒菜……近日，在茅坞村"冬至聚福·年猪宴喜"年猪饭活动现场，村民边忙碌边介绍道，"村里的 猪，从小开始每天喂他们吃番薯、土豆和米糠，是地地道道的土猪，烧出来的肉也比吃饲料长大的猪肉 更香，肉质更好！"茅坞村坐落于山峦怀抱之中，依山傍水，古道通幽。年猪饭是当地传统习俗，承载 着村民对丰收的喜悦、对美好生活的向往。近年来，小村庄因"年味"而出圈，每年如约而至的年猪 饭"烧"出了村民的红火日子。中午12时8分，传统年猪仪式准时登场。一头近300斤的现杀土猪被稳稳架 在竹制担架上，伴着铿锵的威风锣鼓，巡游队伍浩浩荡荡穿行在村落间。村民与游客们争相追随，欢呼 声此起彼伏。来自浙江工业大学莫干山校区的研究生徐晓晓，一路跟着舞龙队伍，满脸兴奋："这是我 第一次参加这样的活动，热热闹闹的，非常喜庆！"沿着村道走向村里的"旧时光驿站"，沿途的特色非 遗市集上，埭溪的传统米糕、笋干、年糕等土特产， ...

（来源：千龙网） 冬至前后，浙江省湖州市吴兴区埭溪镇茅坞村迎来一年中最热闹的时刻——一场场年猪饭拉开帷幕，村 民们分工协作准备食材，数千名游客"沉浸式"体验地道民俗，浓厚的年味在山野间升腾。 杀年猪、煮肉、炒菜……近日，在茅坞村"冬至聚福·年猪宴喜"年猪饭活动现场，村民边忙碌边介绍 道，"村里的猪，从小开始每天喂他们吃番薯、土豆和米糠，是地地道道的土猪，烧出来的肉也比吃饲 料长大的猪肉更香，肉质更好！" 茅坞村坐落于山峦怀抱之中，依山傍水，古道通幽。年猪饭是当地传统习俗，承载着村民对丰收的喜 悦、对美好生活的向往。近年来，小村庄因"年味"而出圈，每年如约而至的年猪饭"烧"出了村民的红火 日子。 中午12时8分，传统年猪仪式准时登场。一头近300斤的现杀土猪被稳稳架在竹制担架上，伴着铿锵的威 风锣鼓，巡游队伍浩浩荡荡穿行在村落间。村民与游客们争相追随，欢呼声此起彼伏。 来自浙江工业大学莫干山校区的研究生徐晓晓，一路跟着舞龙队伍，满脸兴奋："这是我第一次参加这 样的活动，热热闹闹的，非常喜庆！" 沿着村道走向村里的"旧时光驿站"，沿途的特色非遗市集上，埭溪的传统米糕、笋干、年糕等土特产， 引得游人频频驻足选购。 ...

中新网湖州12月21日电(黄彦君 倪晶)冬至前后，浙江省湖州市吴兴区埭溪镇茅坞村迎来一年中最热闹的 时刻——一场场年猪饭拉开帷幕，村民们分工协作准备食材，数千名游客"沉浸式"体验地道民俗，浓厚 的年味在山野间升腾。 杀年猪、煮肉、炒菜……近日，在茅坞村"冬至聚福·年猪宴喜"年猪饭活动现场，村民边忙碌边介绍 道，"村里的猪，从小开始每天喂他们吃番薯、土豆和米糠，是地地道道的土猪，烧出来的肉也比吃饲 料长大的猪肉更香，肉质更好！" 州，茅坞村年猪饭活动现场。湖州市新闻传媒中心供图 茅坞村坐落于山峦怀抱之中，依山傍水，古道通幽。年猪饭是当地传统习俗，承载着村民对丰收的喜 悦、对美好生活的向往。近年来，小村庄因"年味"而出圈，每年如约而至的年猪饭"烧"出了村民的红火 日子。 中午12时8分，传统年猪仪式准时登场。一头近300斤的现杀土猪被稳稳架在竹制担架上，伴着铿锵的威 风锣鼓，巡游队伍浩浩荡荡穿行在村落间。村民与游客们争相追随，欢呼声此起彼伏。 来自浙江工业大学莫干山校区的研究生徐晓晓，一路跟着舞龙队伍，满脸兴奋："这是我第一次参加这 样的活动，热热闹闹的，非常喜庆！" 沿着村道走向村里的"旧时光驿站"，沿途的特色 ...

今年是巩固拓展脱贫攻坚成果同乡村振兴有效衔接5年过渡期的收官之年，也是我爱我家（000560）投 身乡村振兴事业的第四年。四年来，在住房和城乡建设部各级主管部门的支持下，我爱我家爱以党建为 引领，在太行山、大别山、武夷山沿线的河北阜平、湖北红安、麻城、福建连城等革命老区，搭建起乡 村振兴与社区友好的交互平台，打造了一系列公益项目，实现了老区发展与城市社区服务的紧密连接。 深耕乡村振兴，从产业帮扶到多维共建 2023年在住房和城乡建设部支持下，我爱我家党委制定了"社区公益+乡村振兴"双引擎公益计划，推动 帮扶行动走向系统化、规模化。帮扶范围从阜平扩展至湖北红安、麻城和福建连城，帮扶模式也从单一 的农产品采购，迭代升级为涵盖产业帮扶、青少年关怀、民宿运营等多维度的扶持。 四年来，我爱我家累计帮扶解决农副产品超100吨，并紧密结合社区居民需求，将富有革命老区特色的 红薯干、藕粉、金丝黄菊等深受欢迎的农副产品采购回来，以公益形式发放到社区居民手中。这一举措 不仅带动当地10万余农户增产增收，为合作地区累计增收500余万元，还搭建起了乡村振兴与城市社区 的桥梁。 在湖北红安与麻城，我爱我家联合当地政府打造"爱家橙意公益 ...

Core Viewpoint - Farmers across various regions are actively engaged in harvesting, drying, and selling crops, showcasing a busy agricultural scene during the current season [2][4][7][9][11][13][15][17][20][22]. Group 1: Regional Agricultural Activities - In Hebei Province, farmers in Zunhua City are drying sweet potatoes in their courtyards [2]. - In Guangxi Zhuang Autonomous Region, farmers in Hezhou City are harvesting vegetables [4]. - Farmers in Tangshan City, Hebei Province, are harvesting coriander in the fields [7]. - In Sichuan Province, workers are live-streaming the sale of navel oranges from a citrus planting base [9]. - In Henan Province, employees of a professional cooperative are harvesting chrysanthemum flowers [11]. - Sugarcane farmers in Liucheng County, Guangxi Zhuang Autonomous Region, are cutting sugarcane in the fields [13]. - In Chongqing City, fruit farmers are picking navel oranges [15]. - Workers in Jiangsu Province are sorting gourds in a large gourd garden [17]. - Farmers in Yuyao City, Zhejiang Province, are using harvesters to collect late rice [20]. - In Shangqiu City, Henan Province, agricultural machinery operators are preparing farmland [22].

Core Viewpoint - The article highlights the proactive measures taken by the Lin'an District Market Supervision Bureau to ensure a well-ordered market during the peak tourist season of the Red Leaf Festival in Zhinan Village, Taihu Source Town, focusing on food safety and consumer rights protection [1] Group 1: Market Regulation and Safety Measures - The Lin'an District Market Supervision Bureau has planned ahead to conduct special inspections and provide guidance to local businesses such as farmhouses and mountain goods stores to ensure a positive experience for tourists [1] - Inspections focus on critical areas including kitchen hygiene, food storage, disinfection of dining utensils, and health certifications of staff, emphasizing the importance of detail in food safety [1] - The bureau mandates that food sources must be traceable, raw and cooked foods must be stored separately, and dining utensils must be strictly disinfected to ensure tourists can eat with peace of mind [1] Group 2: Consumer Protection - The local specialties such as dried bamboo shoots, mountain walnuts, and sweet potatoes are popular among tourists, prompting the need for thorough inspections to prevent fraud, such as selling inferior products or misrepresenting weights and prices [1] - During the Red Leaf Festival, dedicated personnel are assigned to handle consumer complaints swiftly and effectively, ensuring that tourists can enjoy their autumn trip with comfort and confidence [1]

Core Insights - The "People's Corporate Social Responsibility" forum recognized I Love My Home for its innovative practices in rural revitalization, marking the third consecutive year it has received the "Outstanding Case in Rural Revitalization" award, establishing itself as a model for social responsibility in the real estate brokerage industry [1][3] Group 1: Recognition and Impact - The "People's Corporate Social Responsibility" evaluation is one of the earliest and most influential CSR recognition activities in China's internet sector, aimed at honoring enterprises that significantly contribute to rural revitalization in areas such as industry, consumption, employment, education, and funding [3] - I Love My Home has helped local communities resolve over 100 tons of agricultural products in the past three years, showcasing its commitment to rural revitalization [5] - The company has introduced various popular public welfare products, including sweet potato chips and lotus root powder, which have positively impacted over 100,000 local farmers, generating more than 5 million in additional income for the community [6] Group 2: Expansion of Initiatives - In the past year, I Love My Home expanded its rural revitalization projects from solely agricultural product procurement to comprehensive support across various sectors, including rural construction and homestay operations, thereby enhancing local tourism and hospitality industries [8] - The company emphasizes youth public welfare, establishing connections between rural youth and urban communities, and facilitating exchanges and mutual support through partnerships with schools [8] - I Love My Home aims to deepen its community and rural public welfare system, continuing to lead the industry through various forms of support, including industrial, product, and public welfare assistance, to create social value and enhance community well-being [8]

Core Insights - The article highlights the successful harvest of sweet potatoes in the Pixinan Township of Hotan, Xinjiang, led by China Southern Airlines' (CSA) local work team, showcasing the positive impact of agricultural initiatives on local communities [1][4]. Group 1: Agricultural Development - Since 2020, CSA's Xinjiang work team has been promoting the "Mumian Red" sweet potato planting program, introducing superior varieties and scientific planting techniques, and establishing a standardized sweet potato industry system [4]. - This year, with strong support from the group, the work team collaborated with a professional agricultural company to implement more scientific management practices, resulting in the cultivation of the "Pusho 32" variety, known for its vibrant color, sweet taste, and high nutritional value due to selenium content [4]. Group 2: Economic Impact - The sweet potato harvest is expected to exceed 390 tons this year, with an average yield of over 1.3 tons per acre, generating approximately 1.03 million yuan for the local collective [4]. - Local farmer Abdullah Maimaiti reported earning about 150 yuan per day during the harvest season, translating to an additional income of around 4,000 yuan per month [4]. Group 3: Future Plans - The work team plans to upgrade the sweet potato industry by establishing stable partnerships with local food processing factories to expand product lines, including sweet potato chips and noodles, thereby increasing the added value of agricultural products [4]. - There are also plans to integrate high-quality sweet potatoes into CSA's in-flight catering supply chain, creating a brand communication system that connects local agricultural products to consumers, enhancing the overall rural revitalization efforts [4].

Core Insights - The "2025 Xinhua Index Harvest Festival" highlighted the launch of the "Xinhua Purple Cloud Red Heart Sweet Potato Brand Influence Index," marking a significant development in agricultural branding and consumer engagement [1][2]. Brand Influence and Consumer Engagement - The brand influence index saw a remarkable increase, driven by a shift from passive consumer reception to active participation, with a 759.14% quarter-on-quarter rise in brand attention index, reaching 813.89 points in Q2 2025 [2]. - The interaction on social media platforms exceeded 58,600, with a 100% positive feedback rate across all platforms and over 3 million total views from central media reports, including 2.2 million views on a single article from Xinhua [2]. Agricultural Ecosystem and Production Upgrades - The index's performance is attributed to a comprehensive restructuring of the agricultural ecosystem in Ziyun County, Guizhou Province, with 42,000 acres planted in 2024 and a significant increase in sweet potato yield to 3,500 pounds per acre through advanced agricultural techniques [5]. - The processing sector has developed various products, including sweet potato chips and beverages, processing 3,000 tons of sweet potatoes annually and creating over 100 jobs, transitioning from raw material sales to value creation [5]. Competitive Positioning and Unique Selling Proposition - The Ziyun Red Heart Sweet Potato differentiates itself in a saturated market through its unique ecological advantages and dual certifications, including national geographical indication and green food certification, enhancing its brand authority [8]. - The sweet potato's nutritional profile includes a protein content of 1.20% and potassium content of 1,640 mg/kg, with a taste described as sweet and smooth, positioning it as a premium product in the market [8]. Strategic Development Pathways - The index report outlines four strategic directions for long-term industry development: enhancing infrastructure, purifying seed potatoes, promoting green practices, and expanding market reach, aiming for a transition from passive harvests to proactive income generation [9]. - These strategies address industry pain points and emphasize the importance of integrating technology, data-driven decision-making, and deep industry collaboration to create a complete value chain for rural revitalization [9].

Core Insights - The core focus of the article is on the innovative practices and experiences of Xiaogang Village in rural revitalization, emphasizing the integration of industry transformation and advanced rural reform ideas [1][2][3] Group 1: Industry Transformation - Xiaogang Village is implementing a model of integrated development across primary, secondary, and tertiary industries, maintaining basic farmland while establishing factories for technical processing and creating unique local products [1] - The village is actively developing high-value economic crops such as grapes, blueberries, and steamed rice, while also processing traditional crops into products like dried peaches and sweet potatoes, enhancing the agricultural value chain [1][2] - Modern agricultural practices are being adopted, including the use of steel frame greenhouses for high-end grape varieties, which improves both quality and yield through scientific management [2] Group 2: Tourism and Education - Xiaogang Village is promoting red tourism by establishing educational practice bases such as the Dabaoguan Memorial Hall and the exhibition hall for the advanced deeds of Shen Hao, contributing to the village's cultural and historical significance [2] - The Dabaoguan Memorial Hall serves as a learning center for the historical significance of the "Dabaoguan" event in China's rural reform history, highlighting the continuity and innovation of reform spirit in contemporary industry transformation [2] Group 3: E-commerce and Digitalization - The establishment of an e-commerce live streaming base aims to enhance the national influence of the "Fengyang Xiaogang" brand, with a focus on selling locally grown and processed products [3] - The live streaming base is still in its early stages, but there is confidence in its potential to become a core digital channel for brand promotion through continuous optimization and product diversification [3] Group 4: Future Vision - The research team aims to decode Xiaogang Village's reform spirit into replicable and promotable rural revitalization practices, aspiring to create a blueprint for shared prosperity in rural areas [3]