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新华·紫云红芯红薯品牌影响力指数在京发布
Xin Hua Cai Jing· 2025-09-18 08:49
指数跃升的核心密码:消费者互动驱动品牌价值裂变 品牌影响力总指数的"量级突破",其核心引擎在于消费者从"被动接收"到"主动参与"的深度转变。 2025年第二季度,品牌关注度分项指数环比飙升759.14%,达813.89点,自媒体平台互动量突破5.86万 次。微信端"兵支书"黄恒礼带领村民卖红薯增收的故事,引发大量互动。这种情感联结的深化,使品牌 口碑与热度实现"双爆发"——全平台好评率持续保持100%,央媒报道总浏览量超300万次,其中新华社 单篇稿件阅读量达220万+。尤为可贵的是,品牌传播力与引领力形成"长期韧性":传播力指数同比增长 491.39%,短视频平台直接带动电商转化;引领力指数虽环比微调,但同比仍增长254.56%,央省媒体 刊文量占比超90%,夯实了"地理标志产品+绿色食品"的权威认知。这印证了一个关键规律:当消费者 成为品牌共建者,"小红薯"便能释放大能量。 9月17日上午,由中国经济信息社主办、新华指数研究院承办的"2025新华指数庆丰收秋季发布暨农 业战略风向标大会"在北京市广阳书院顺利召开。会上,新华指数研究院涉及多个省份的农产品指数集 中发布,"新华·紫云红芯红薯品牌影响力指数"首 ...
聚焦产业转型,探索先进乡村改革思路
Jiang Nan Shi Bao· 2025-09-03 09:31
Core Insights - The core focus of the article is on the innovative practices and experiences of Xiaogang Village in rural revitalization, emphasizing the integration of industry transformation and advanced rural reform ideas [1][2][3] Group 1: Industry Transformation - Xiaogang Village is implementing a model of integrated development across primary, secondary, and tertiary industries, maintaining basic farmland while establishing factories for technical processing and creating unique local products [1] - The village is actively developing high-value economic crops such as grapes, blueberries, and steamed rice, while also processing traditional crops into products like dried peaches and sweet potatoes, enhancing the agricultural value chain [1][2] - Modern agricultural practices are being adopted, including the use of steel frame greenhouses for high-end grape varieties, which improves both quality and yield through scientific management [2] Group 2: Tourism and Education - Xiaogang Village is promoting red tourism by establishing educational practice bases such as the Dabaoguan Memorial Hall and the exhibition hall for the advanced deeds of Shen Hao, contributing to the village's cultural and historical significance [2] - The Dabaoguan Memorial Hall serves as a learning center for the historical significance of the "Dabaoguan" event in China's rural reform history, highlighting the continuity and innovation of reform spirit in contemporary industry transformation [2] Group 3: E-commerce and Digitalization - The establishment of an e-commerce live streaming base aims to enhance the national influence of the "Fengyang Xiaogang" brand, with a focus on selling locally grown and processed products [3] - The live streaming base is still in its early stages, but there is confidence in its potential to become a core digital channel for brand promotion through continuous optimization and product diversification [3] Group 4: Future Vision - The research team aims to decode Xiaogang Village's reform spirit into replicable and promotable rural revitalization practices, aspiring to create a blueprint for shared prosperity in rural areas [3]
2025年朝阳区支援合作消费帮扶系列活动在京举办
Xin Hua Wang· 2025-08-27 00:53
据悉,本次展览展销活动共12场,将持续至11月底。后续活动将陆续走进社区、商圈和企业等场所,直 接面向北京消费群体推广帮扶产品,提升帮扶地区的品牌知名度,推动产品销售渠道的多维度扩展。市 民可参考后续活动时间表,选择您家门口的消费帮扶活动。 活动现场热闹非凡,展位集中展示了来自内蒙古自治区、山西、山东、河南和北京等地区的特色产品。 这里的商品品类丰富多样,既涵盖红薯干、农家杏干、手工烤花卷等地方风味,以及奶贝、奶酪、鲜乳 牛奶条、鲜乳烤奶皮、手撕风干牛肉等草原特色乳制品与肉制品,还有内蒙雪花粉、黄小米、香糯玉米 等优质粮油,不仅为游客们提供了一个领略地区文化魅力、品尝特色美食的机会,还满足了市民选购特 色产品的消费需求。 一位带孩子前来的市民说:"原本是带孩子到公园游玩,偶然遇到了这次活动。现场商品新鲜、价格实 惠,既能满足家庭日常采购需求,也能为帮扶地区出一份力,感觉很有意义。" 来自内蒙古自治区察哈尔右翼后旗的参展商也感慨地说:"这次活动给我们提供了一个很好的平台,让 我们有机会把家乡的特色产品推广到北京市场。我们会继续努力,把更多更好的产品带给大家。" 原标题:2025年朝阳区支援合作消费帮扶系列活动走 ...
安徽理工大学:暑期社会实践“科技味”十足
Group 1 - The article highlights the active engagement of Anhui University of Science and Technology students in various technology-driven social practices during the summer, focusing on rural revitalization and scientific innovation [1][2][3][4][6][7] - The university's initiatives include hands-on experiences in the fields of renewable energy vehicles, AI applications in agriculture, and the integration of traditional crafts with modern technology [3][4][6][7] - The students' projects aim to enhance their understanding of industry practices and contribute to local economic development through innovative solutions [3][4][6][7] Group 2 - The "AI+" practice teams are exploring the application of artificial intelligence in various sectors, including agriculture and cultural heritage, demonstrating the potential for technology to support traditional industries [4][6][7] - The university's focus on cultivating interdisciplinary talents aligns with the needs of emerging industries in Anhui Province, fostering a new generation of skilled professionals [7] - The increase in student participation in practical projects reflects a growing trend towards experiential learning and industry engagement within the academic framework [7]