Group 1 - The core viewpoint of the articles highlights the success of "Qilu Nongchao" in promoting lesser-known agricultural products, such as Jin Feng Huo Zhuzi and Linqu Goose Liver, transforming them into popular online products through effective marketing strategies [1][2] - "Qilu Nongchao" has provided a platform for both regional public brands and lesser-known brands, enabling them to gain visibility and market opportunities that were previously limited [1] - The initiative has significantly contributed to the growth of agricultural brands in Shandong, showcasing the potential of small and medium-sized brands in the agricultural brand system [2] Group 2 - The company has focused on the needs of small and medium-sized brands, addressing issues like low brand awareness and narrow market channels, thereby stimulating agricultural market vitality and promoting diversified development [2] - The upcoming event on August 28 in Jinan aims to further enhance the influence of "Qilu Nongchao" and showcase Shandong's achievements in rural revitalization and high-quality agricultural development [2]

Core Viewpoint - "Qilu Nongchao" has emerged as a significant force in promoting Shandong's transition from an "agricultural province" to an "agricultural strong province" through regional agricultural public branding and resource integration [1] Group 1: Regional Brand Development - Farmers in Anqiu have benefited from regional brand construction, leading to increased income and market visibility for their products [2] - "Qilu Nongchao" has facilitated the promotion of various agricultural products from Anqiu, such as ginger and strawberries, enhancing their market reach [2][3] - The platform provides comprehensive services from harvesting to packaging, ensuring quality and brand recognition [2] Group 2: E-commerce and Market Expansion - "Qilu Nongchao" has transformed local specialties into national consumer choices through online promotions and live selling events [3] - The platform's efforts have resulted in significant sales growth for local products, with expectations for continued increases by 2025 [3] Group 3: Brand Experience and Consumer Engagement - The establishment of brand pavilions within the "Qilu Nongchao" platform has created a rich agricultural brand experience for consumers [7][9] - These pavilions serve as both sales platforms and promotional venues, enhancing brand visibility and consumer recognition [9] Group 4: Support for Small and Medium Brands - "Qilu Nongchao" has provided opportunities for lesser-known brands like Jin Feng Live Pearl and Linqu Foie Gras to gain market exposure and grow their consumer base [10][11] - The platform's support for small and medium brands is crucial for diversifying the agricultural market and enhancing overall brand recognition [11] Group 5: Future Initiatives and Goals - "Qilu Nongchao" plans to host events to further promote high-quality agricultural products and showcase the achievements of Shandong's rural revitalization strategy [11]