Core Viewpoint - The "Qilu Agricultural Supermarket" initiative is enhancing the branding and market reach of Shandong agricultural products, allowing them to gain recognition beyond local markets and increasing their premium pricing potential [2][4][9]. Group 1: Brand Empowerment - "Qilu Agricultural Supermarket" is facilitating the transformation of local agricultural products from bulk sales to branded offerings, exemplified by the "Anqiu Agricultural" label on millet, which has gained visibility in major markets like Beijing [2][3]. - The initiative is promoting regional brand construction, as seen in events like the Anqiu Strawberry Fair, where multiple local producers showcased their products to a wider audience, leading to increased sales and partnerships [3][4]. - The platform is not just about labeling; it provides comprehensive services from harvesting to packaging, ensuring quality and market readiness [3][4]. Group 2: Sales Growth and Market Expansion - The sales of local specialties, such as the "Mishan Lake crayfish," have increased by 30% this year through the "Qilu Agricultural Supermarket" platform, highlighting the effectiveness of the initiative in boosting local economies [5]. - The platform has enabled the establishment of a full-chain traceability system for products like crabs, enhancing consumer trust and product quality assurance [6]. - The "Qilu Agricultural Supermarket" is expanding its reach by creating a diverse online marketplace that showcases various regional brands, thus increasing their visibility and sales potential [8]. Group 3: Future Developments - By 2025, the "Qilu Agricultural Supermarket" plans to enhance its brand pavilion, which will serve as a key showcase for Shandong agricultural brands, including specialized sections for different consumer needs [8]. - The initiative is also focusing on helping lesser-known brands, such as the Linqu foie gras, to gain domestic and international market presence through strategic branding and marketing efforts [8][9]. - The overall strategy of "Qilu Agricultural Supermarket" is to create a supportive ecosystem for agricultural brands, transforming them from isolated entities into a cohesive market force [9].

Core Viewpoint - "Qilu Nongchao" has emerged as a significant force in promoting Shandong's transition from an "agricultural province" to an "agricultural strong province" through regional agricultural public branding and resource integration [1] Group 1: Regional Brand Development - Farmers in Anqiu have benefited from regional brand construction, leading to increased income and market visibility for their products [2] - "Qilu Nongchao" has facilitated the promotion of various agricultural products from Anqiu, such as ginger and strawberries, enhancing their market reach [2][3] - The platform provides comprehensive services from harvesting to packaging, ensuring quality and brand recognition [2] Group 2: E-commerce and Market Expansion - "Qilu Nongchao" has transformed local specialties into national consumer choices through online promotions and live selling events [3] - The platform's efforts have resulted in significant sales growth for local products, with expectations for continued increases by 2025 [3] Group 3: Brand Experience and Consumer Engagement - The establishment of brand pavilions within the "Qilu Nongchao" platform has created a rich agricultural brand experience for consumers [7][9] - These pavilions serve as both sales platforms and promotional venues, enhancing brand visibility and consumer recognition [9] Group 4: Support for Small and Medium Brands - "Qilu Nongchao" has provided opportunities for lesser-known brands like Jin Feng Live Pearl and Linqu Foie Gras to gain market exposure and grow their consumer base [10][11] - The platform's support for small and medium brands is crucial for diversifying the agricultural market and enhancing overall brand recognition [11] Group 5: Future Initiatives and Goals - "Qilu Nongchao" plans to host events to further promote high-quality agricultural products and showcase the achievements of Shandong's rural revitalization strategy [11]