从田间到车间,从舌尖到指尖,"好品山东"在2025年绽放出更加多元、硬核且富有文化韵味的光彩。这不 仅是质量的代名词,更是创新、智慧与文化的集中体现。 在希望的田野上,"好品"是科技与自然的和谐乐章。开年之初,我们报道的烟台"雪苹果"便是典型。它并 非简单的"靠天吃饭",而是从品种选育、物联网精准管理到智能分选的全流程科技赋能。同样,烟台大樱 桃新品种"烟樱15、17"历经15年育种,兼具抗冻、抗裂、脆甜等多重优点,展现了农业"芯片"的力量。冠 县酥梨在沙土地中孕育175天,依托"减产增收"的生态种植理念,成就了"冰糖梨"的极致风味。微山湖小龙 虾凭借"藕虾共生"生态模式,打造出单只超50克、每斤百元的"清水大虾"。文登西洋参从8粒种子起步,到 占据全国产量近60%,其皂苷、硒含量显著优于进口参,背后是数十年的土壤改良与冻干技术突破。这些 故事共同勾勒出一幅现代高效农业的壮丽图景。 封面导读27次,75篇深度报道——这是2025年齐鲁晚报"好山东"周刊交出的成绩单。 我们循着"好人、好品、好客"的清晰主线,深入城市乡村、工厂田野,用文字和影像,为读者全景式呈现了 一个真实、立体、充满活力的山东。这份年终答卷, ...

主笔：于海霞 封面导读27次，75篇深度报道——这是2025年齐鲁晚报"好山东"周刊交出的成绩单。 我们循着"好人、好品、好客"的清晰主线，深入城市乡村、工厂田野，用文字和影像，为读者全景式呈现了一个真实、立体、充满活力的山东。这份年终 答卷，写满了创新的智慧、实干的汗水与真诚的热情。 微光成炬，照亮齐鲁精神底色 山东之"好"，根基在于人。这一年，我们遇见了无数平凡却闪耀的山东人，他们用善良、坚守、创新与担当，共同绘就了新时代齐鲁精神最温暖的底色。 我们看到了"一生择一事"的执着坚守。汶上老人张茂路，用62年光阴收藏1.3万余件雷锋史料，开展千场宣讲，拓建9处公益展馆，只为让雷锋精神代代相 传。曲阜八旬老人沈庆龙，与龙虎书画社的老伙计们延续21年的"春联马拉松"，累计为700多户邻居手写万套春联，红纸墨香串起了最暖的邻里情。他们 的坚守，让宝贵的文化与精神血脉在岁月长河中生生不息。 我们看到了"推己及人"的大爱奉献。禹城教师程杰，从三尺讲台转向云端，开设免费成人识字班，帮助20万"超龄学生"破除识字难关，重拾生活尊严与自 信。菏泽巨野"芝麻姐"申春芝，身高仅1.2米，却用一双巧手编织希望，免费教授300多名残 ...

Core Viewpoint - The "Qilu Agricultural Supermarket" initiative is enhancing the branding and market reach of Shandong agricultural products, allowing them to gain recognition beyond local markets and increasing their premium pricing potential [2][4][9]. Group 1: Brand Empowerment - "Qilu Agricultural Supermarket" is facilitating the transformation of local agricultural products from bulk sales to branded offerings, exemplified by the "Anqiu Agricultural" label on millet, which has gained visibility in major markets like Beijing [2][3]. - The initiative is promoting regional brand construction, as seen in events like the Anqiu Strawberry Fair, where multiple local producers showcased their products to a wider audience, leading to increased sales and partnerships [3][4]. - The platform is not just about labeling; it provides comprehensive services from harvesting to packaging, ensuring quality and market readiness [3][4]. Group 2: Sales Growth and Market Expansion - The sales of local specialties, such as the "Mishan Lake crayfish," have increased by 30% this year through the "Qilu Agricultural Supermarket" platform, highlighting the effectiveness of the initiative in boosting local economies [5]. - The platform has enabled the establishment of a full-chain traceability system for products like crabs, enhancing consumer trust and product quality assurance [6]. - The "Qilu Agricultural Supermarket" is expanding its reach by creating a diverse online marketplace that showcases various regional brands, thus increasing their visibility and sales potential [8]. Group 3: Future Developments - By 2025, the "Qilu Agricultural Supermarket" plans to enhance its brand pavilion, which will serve as a key showcase for Shandong agricultural brands, including specialized sections for different consumer needs [8]. - The initiative is also focusing on helping lesser-known brands, such as the Linqu foie gras, to gain domestic and international market presence through strategic branding and marketing efforts [8][9]. - The overall strategy of "Qilu Agricultural Supermarket" is to create a supportive ecosystem for agricultural brands, transforming them from isolated entities into a cohesive market force [9].

Core Viewpoint - "Qilu Nongchao" has emerged as a significant force in promoting Shandong's transition from an "agricultural province" to an "agricultural strong province" through regional agricultural public branding and resource integration [1] Group 1: Regional Brand Development - Farmers in Anqiu have benefited from regional brand construction, leading to increased income and market visibility for their products [2] - "Qilu Nongchao" has facilitated the promotion of various agricultural products from Anqiu, such as ginger and strawberries, enhancing their market reach [2][3] - The platform provides comprehensive services from harvesting to packaging, ensuring quality and brand recognition [2] Group 2: E-commerce and Market Expansion - "Qilu Nongchao" has transformed local specialties into national consumer choices through online promotions and live selling events [3] - The platform's efforts have resulted in significant sales growth for local products, with expectations for continued increases by 2025 [3] Group 3: Brand Experience and Consumer Engagement - The establishment of brand pavilions within the "Qilu Nongchao" platform has created a rich agricultural brand experience for consumers [7][9] - These pavilions serve as both sales platforms and promotional venues, enhancing brand visibility and consumer recognition [9] Group 4: Support for Small and Medium Brands - "Qilu Nongchao" has provided opportunities for lesser-known brands like Jin Feng Live Pearl and Linqu Foie Gras to gain market exposure and grow their consumer base [10][11] - The platform's support for small and medium brands is crucial for diversifying the agricultural market and enhancing overall brand recognition [11] Group 5: Future Initiatives and Goals - "Qilu Nongchao" plans to host events to further promote high-quality agricultural products and showcase the achievements of Shandong's rural revitalization strategy [11]