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武汉楼市淡季“日光盘”频现,品质与政策双轮驱动破局
Sou Hu Cai Jing· 2025-08-11 19:55
Core Insights - The recent surge in property sales in Wuhan, particularly the "daylight disk" phenomenon, indicates a strong demand for high-quality residential projects despite the traditional off-peak season for real estate [1][5][8] - The introduction of innovative housing designs and supportive government policies has significantly contributed to the market's recovery and the success of new projects [5][6][8] Group 1: Market Trends - The opening of the Weixing Xingchen Jiuxu project saw 306 out of 384 units sold within two hours, achieving a nearly 80% sales rate on the first day [1] - The Han Yang Zhuo project also experienced rapid sales, with 186 units sold out in just two hours, reflecting a growing trend of "daylight disks" in the market [3] - The average sales rate for new projects designed under the new regulations in Wuhan reached over 70%, which is two to three times higher than ordinary projects [6] Group 2: Product and Design Innovations - The Weixing project features a low plot ratio of 1.88 and spacious layouts, appealing to families looking for high-quality living spaces [3] - The government's new policy encourages innovative housing designs, leading to lower average plot ratios below 2.0 for residential land, which enhances the attractiveness of new developments [5][6] Group 3: Government Policies and Support - The Wuhan government has implemented targeted policies to stimulate the housing market, including the "Qiao Liu Tiao" policy, which has significantly boosted sales in specific districts [6][8] - The introduction of housing exchange vouchers and the use of guaranteed housing projects have further stimulated demand and facilitated transactions [8][9] Group 4: Future Outlook - Multiple high-quality projects are set to launch in the second half of the year, indicating a sustained interest in premium residential offerings [3][5] - The collaboration between local government and developers is creating a positive cycle of selling old properties, acquiring new land, and building quality homes, which is expected to continue driving market activity [9]
保利“天字系”产品,全屋飘窗+超高附赠,首创女神卫浴,首开即罄
克而瑞证券· 2025-08-08 06:53
1. 上海 保利天奕 保利"天字系"产品,全屋飘窗+超高附赠,首创女神卫浴,首开即罄 保利天奕位于上海浦东唐镇核心区,由保利发展开发,是保利天字系最新力作。项目紧 邻地铁 2 号线唐镇站(直线距离约 200 米),定位为"地铁上盖+国际社区"的奢居标杆。 地块于 2024 年 11 月由保利以楼板价 44,008 元/㎡、溢价率 26.6%竞得,容积率 2.5, 规划 531 套房源,主推 104-163 ㎡三至四房,装修标准 2500 元/㎡,预计 2027 年 6 月底交 付。 6 月底推出 231 套房源,认购率 197%,2 小时内售罄。 红线内外一体化设计,无缝衔接约 1.7 万㎡休闲绿地 度假式景观融合全球五大花园场景 配置约 1500 ㎡"奕 CLUB"会所,含恒温泳池、保龄球馆、高压氧舱 所有户型"全屋飘窗+超高附赠",106 ㎡三房飘窗面积达 9.57 ㎡,125-135 ㎡四房飘 窗超 12 ㎡ 标配博世厨电、唯宝洁具、女神四件套(美妆龙头/冰箱/镜柜/双补光设计)、部分户 型厨房采用人体工学高低台设计 全屋智能家居,公区配备梯控系统及无接触归家系统 华发西安 2025 一号作品,220- ...