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宝钢包装:助力会稽山气泡黄酒,海外布局再升级
He Xun Wang· 2025-06-19 13:04
Core Viewpoint - Baosteel Packaging celebrates its 10th anniversary on the A-share market, highlighting its adaptability to consumer trends and commitment to green development while expanding overseas [1] Group 1: Market Trends and Consumer Preferences - The metal packaging industry has experienced growth alongside the rise of new consumer brands in China, driven by high-quality development and the "dual circulation" strategy [1] - Young consumers are increasingly favoring products like sparkling yellow wine, as evidenced by Kuaijishan's sales performance during the "6.18 shopping festival," where its Douyin store achieved sales of 10 million yuan in just 12 hours [1] - Baosteel Packaging is a supplier of two-piece cans for Kuaijishan's sparkling yellow wine, indicating its strong partnerships with fast-moving consumer goods brands [1] Group 2: Product Innovation and Sustainability - The company has optimized its product structure to meet consumer demands for taste and packaging, with a shift towards canned beverages due to their lightweight, low loss, and aesthetic appeal [1] - Baosteel Packaging has made advancements in printing and forming technologies, supporting innovation in beverage branding [1] - The global push for plastic bans and the emphasis on environmental protection by the EU are driving demand for low-carbon products, which can command a premium in overseas markets [1] Group 3: International Expansion and Green Initiatives - In 2025, Baosteel Packaging plans to enhance its overseas presence with projects in Vietnam and Cambodia, including the completion of the first hoisting at the Long An project in Vietnam, which is expected to produce 800 million cans annually by January 2026 [1] - The Long An facility will improve logistics efficiency and is designed with a "solar roof," projected to reduce carbon dioxide emissions by 1,150 tons annually [1] - The company has achieved full green factory certification for its subsidiaries and is actively developing a dual-carbon platform while publishing carbon footprint reports [1]