Core Insights - The article emphasizes the competitive landscape of the Gansu liquor market, highlighting the dominance of three local brands: Jinhui, Binhai, and Hongchuan, which collectively hold a significant market share against national brands [2][3][4] Market Overview - The Gansu liquor market is characterized by a "3+3" brand competition structure, with local brands Jinhui, Binhai, and Hongchuan competing against national brands like Wuliangchun and Jianan Chun, capturing 80% of the market [2][3] - The estimated market capacity for Gansu in 2024 is approximately 95-103 billion yuan, with Jinhui leading with a revenue of 30.21 billion yuan [3][4] Competitive Dynamics - Jinhui stands out with a robust performance across the province, while Binhai and Hongchuan have focused on specific regional markets [3][4] - The main sales price range in the market is concentrated between 100-300 yuan, accounting for over 50% of total sales [4] Brand Strategies - Jinhui employs a comprehensive strategy focusing on brand systematization and nationwide expansion, achieving a revenue milestone of over 30 billion yuan in 2024 [6] - Binhai Group focuses on regional markets and leverages its unique "Nine Grain Aroma" to establish a technological barrier, while also controlling pricing to ensure distributor profits [7][8] - Hongchuan targets the government and business group purchasing channels, emphasizing quality and cultural integration to strengthen its market position [9][10] Lessons Learned - The experiences of the three leading brands provide valuable insights for regional liquor companies, emphasizing the importance of brand culture, market focus, and channel management [11][12] - Companies should adapt their strategies based on their market size and development stage, with a focus on building strong local market presence and product differentiation [12][14] Pricing and Market Positioning - Regional brands are advised to concentrate on the 50-200 yuan price range to avoid direct competition with high-end national brands, while also catering to local consumer preferences [17][18] - The article suggests that a multi-channel approach, integrating group purchases, traditional channels, and e-commerce, can enhance market competitiveness [19] Digital Transformation - Implementing a digital framework that combines product information and anti-counterfeiting measures can improve brand trust and operational efficiency [20] - The introduction of a dual incentive system for stores has proven effective in maintaining sales despite market challenges [20][21]