金星中式精酿啤酒

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金星啤酒亮相河南品牌交流会,中式精酿藏着什么火爆“秘籍”?
Jing Ji Wang· 2025-05-16 07:09
Core Insights - The "2025 Henan Brand Communication and Exchange Conference" was held in Zhengzhou, showcasing local brands like Jin Xing Beer Group as a benchmark for Henan enterprises [1][3] - The conference featured discussions among over a hundred leaders from government, top enterprises, economists, and brand strategists, focusing on the development of Henan's brand ecosystem [3] Company Highlights - Jin Xing Beer Group is positioned as a "Yu brand" and aims to leverage innovation and market depth to enhance its brand influence [5] - The company introduced new Chinese craft beer products at the conference, receiving positive feedback from attendees [5] - Marketing Center General Manager Lv Xiaopeng emphasized the trends of youthfulness, premiumization, and personalization in the beer industry, indicating a shift towards craft beer [7] - Jin Xing Beer is committed to producing high-quality beer for Chinese consumers, with a focus on new product lines including seven tea beers and five medicinal food series [7] - The company utilizes a unique brewing technique called "1258" to create beers that cater to Chinese tastes, while also planning to diversify consumption scenarios and optimize internal structures for efficiency [7] - Jin Xing Beer aims to expand its international presence while deepening its domestic market efforts, with a focus on increasing the share of Chinese craft beer to drive profit growth [7]