Core Viewpoint - The financial education campaign led by the National Financial Regulatory Administration aims to enhance financial literacy and protect consumer rights, with BoHai Bank actively participating in various educational activities across the country [1] Group 1: New Quality and Effectiveness - BoHai Bank has innovatively engaged in campus education by collaborating with local education departments and police to deliver financial knowledge to students during the back-to-school season [2] - The bank's branches in different cities have organized various anti-fraud educational activities targeting college students, emphasizing the importance of financial safety [4] Group 2: Establishing New Standards - BoHai Bank focuses on consumer concerns by developing a multi-functional financial consumer protection service model, which includes financial education, risk warnings, and dispute resolution [4][6] - The bank has published two series of consumer rights protection case compilations, analyzing real-life scenarios such as credit repair and fraud, to raise awareness among financial consumers [6] Group 3: Innovative Communication Methods - The bank has utilized local dialects and regional characteristics in its promotional videos to effectively communicate consumer protection knowledge, enhancing relatability and understanding [7] - A light show at the bank's headquarters during the financial education week showcased its commitment to social responsibility [7] Group 4: New Tools for Engagement - BoHai Bank is leveraging AI technology to reshape consumer rights protection, implementing AI in online financial education and creating themed short videos that connect consumer protection concepts with historical narratives [8][10] - The introduction of an AI-powered assistant, "Financial Knowledge Officer Xiao Bo," aims to provide interactive financial education and support through natural language processing and risk scenario simulations [10] Group 5: Future Commitment - BoHai Bank plans to continue enhancing its financial education mechanisms and innovate its outreach methods to improve public satisfaction and security in financial services [10]

Core Points - The article highlights the efforts of Minsheng Bank's Dongying Guangrao branch in promoting financial literacy among rural residents through a consumer protection awareness campaign [1][2] - The campaign focuses on educating the elderly about preventing telecom fraud, safeguarding personal information, and understanding basic financial knowledge [1] - The initiative received positive feedback from the community, indicating its effectiveness in enhancing financial literacy [2] Group 1 - The campaign titled "Protect Your 'Wallet'" aims to raise awareness about telecom fraud, personal information security, and basic financial concepts among rural residents [1] - Bank staff analyzed common fraud cases, such as telecom scams and impersonation, advising the public to remain vigilant and cautious [1] - The campaign also included educating the elderly on identifying counterfeit currency and using mobile payment methods, bridging the digital divide [2] Group 2 - The bank plans to expand its consumer protection awareness initiatives and establish a long-term mechanism for financial education [2] - The event was well-received by villagers, reflecting a strong community interest in improving financial literacy [2] - The overall goal is to support the stable and healthy development of the regional economy through enhanced financial knowledge [2]

为深入践行金融工作的政治性、人民性，积极落实"广泛覆盖、精准发力"的金融教育工作目标，中国邮 政储蓄银行立足网点下沉优势，将金融教育宣传融入乡村、社区、商圈、校园等生活场景，为不同群体 提供有广度、有深度、有温度的金融支持。同时，加强金融教育宣传与互联网平台建设深度融合，构 建"线上＋线下""科技＋场景"的立体化金融教育宣传矩阵，持续推进金融知识传播开放、共享。截至 2025年上半年，邮储银行开展各类金融教育宣传活动超8.1万个，触及消费者超5.4亿人次。开展线上金 融教育宣传活动超6300次，累计触及消费者超3亿人次。 聚力云端持续增强教育宣传数字化影响力 走进校园助力青少年提升金融素养 走进乡村让金融知识走近农户养殖户 银协同联合举办"合规护航消保同行"技能竞赛活动，"以赛促学""以学促干""以干提能"，有效提升邮 政、银行、保险三方消保工作人员消保管理水平，服务新市民能力进一步提高。 （文章来源：新华网） 邮储银行各级机构充分发挥点多面广、网点下沉的优势，将宣传资源向农村地区、边远地区、少数民族 聚集地区倾斜，打造农村地区教育宣传特色。邮储银行河南省分行累计组织开展1477次"金融知识进乡 村"宣传活动 ...