金融素养提升
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中国人民银行盘锦市分行: 金融宣传向下扎根向实发力
Jin Rong Shi Bao· 2026-01-27 03:42
中国人民银行盘锦市分行工作人员走进辖内技术学校、田家学校等开展主题活动,宣传人员通过现场讲 解、播放视频、派发宣传资料等方式,提示全校师生远离非法金融活动;结合部分村屯远离主城区的现 实,深入大堡子、得胜、兴海等20余个村屯,采用大喇叭广播、流动银行车巡播等形式,有针对性地将 个人信息保护、国债乡村普惠等金融知识送到村民身边;实地走访大禹防水、兴牧农业等重点企业,聚 焦生产经营中常见的虚假订单诈骗、伪造转账凭证等风险,通过真实案例拆解诈骗话术与资金流转陷 阱,为企业注入"安全动能";走进康桥、龙翔、兴旺等十余个社区,聚焦针对老人的金融陷阱、理财骗 局,策划多场内容实用、丰富多彩的金融宣传活动;走进井下、田家大集以及东风市场、步行街等群众 聚集区,向周边商户普及个人征信异议处理、反假货币、整治拒收现金等常用金融知识,全面提升百姓 金融素养。 拓"面"联动 构建部门协同"生态圈" 中国人民银行盘锦市分行主动打破部门壁垒,积极创新宣传方式,不断扩大宣传"朋友圈",真正把金融 温度传递到群众身边。 该行联合政府部门召开30余场政策宣讲会,结合利率、外汇、房地产等政策措施,进一步强化市场沟 通;根据市场主体融资需求,上 ...
平安证券投教基地携手平安财萌,解锁Z世代理财新视界
Di Yi Cai Jing· 2026-01-13 06:12
Core Insights - The live broadcast titled "Youth 'Money' Journey: Real Financial Perspectives of College Students" successfully concluded, focusing on the financial literacy of Generation Z, with over 4.51 million exposures and more than 310,000 viewers [1][3] - The event emphasized the importance of rational investment and featured interviews with college students who shared their personal financial experiences, making financial knowledge accessible and relatable [3][12] Group 1: Event Overview - The live broadcast was conducted under the guidance of the Shenzhen Securities Association and involved collaboration with Ping An Securities, Ping An Financial Education, and customer service teams [1] - The event was streamed across multiple platforms, including Daily Economic News, Ping An Securities APP, and video accounts, highlighting its broad reach [1] Group 2: Key Themes and Discussions - The core theme of the broadcast was to "refuse blind following and establish a rational investment perspective," encouraging interactive discussions among participants [3] - The host initiated engagement by asking participants about their first awareness of financial management, leading to various responses from students [3] Group 3: Student Experiences - Student participants shared their diverse financial journeys, illustrating the transition from impulsive investment behaviors to more strategic and informed approaches [5][10] - For instance, one student transitioned from a "blind box enthusiast" to a "steady investor," emphasizing the importance of understanding risk before investing [5][6] - Another student highlighted the use of ETFs as a core investment tool, advocating for a balanced and strategic approach to investment [8][10] Group 4: Future Initiatives - The Ping An Securities education team plans to continue developing engaging financial education content tailored for students, aiming to enhance national financial literacy [14] - Future initiatives will include interactive financial literacy courses, educational games, and practical activities to integrate financial education into campus life [14]
马上消保:金融护航暖冬行,守护年末“钱袋子”
Guan Cha Zhe Wang· 2025-12-29 03:21
Group 1 - The core idea of the news is that the company, Ma Shang Consumer Finance, conducted a financial education event aimed at enhancing the financial literacy of community residents and safeguarding their financial security at the end of the year [1][3]. - The event took place on December 24 in the Liangjiang New Area, focusing on prevalent financial risks such as telecom fraud, pension fraud, illegal fundraising, and credit repair scams [1]. - Various methods were employed during the event, including distributing promotional materials, on-site explanations, and case analyses, to educate residents about financial risks [1][3]. Group 2 - The event specifically targeted vulnerable groups, providing tailored advice to the elderly on scams related to health product rebates and pension investments, while addressing younger individuals about credit card cash-out risks and credit repair policies [1][3]. - The company utilized digital education features, incorporating the "Ma Xiao Xiao" mascot to present financial knowledge in an engaging manner through comics and specialized handbooks, which attracted significant community participation [3]. - Residents expressed that the event was practical and relevant, enhancing their ability to identify financial risks and helping them protect their financial resources [3]. Group 3 - Moving forward, the company plans to continue focusing on the financial needs of residents by regularly conducting financial education activities in communities, rural areas, and schools [5]. - The company aims to convey financial knowledge in an accessible manner to safeguard the legal financial rights of the public and contribute to building a safe and stable financial environment [5].
金融图书“金羊奖”系列学术品牌活动在广州成功举办
Zheng Quan Shi Bao Wang· 2025-12-17 04:39
Group 1 - The event "Empowering Investment Advisory Professional Growth and Linking Industry-Academic Talent Cultivation" was successfully held in Guangzhou, focusing on enhancing investment advisory capabilities and cultivating talent in higher education [1] - Guangzhou aims to become the "National Investment Advisory Capital," having established several firsts in the investment advisory industry, including the first specialized training institution and the first local policy document supporting the investment advisory sector [2] - The event featured deep exchanges on macroeconomics, asset allocation, and wealth management, with participation from financial regulatory leaders, academic institutions, and industry representatives [1][2] Group 2 - The importance of the investment advisory industry is increasing in the context of high-quality capital market development, with a focus on professionalization and standardization to protect investors and ensure market stability [3] - The Guangdong Securities and Futures Association emphasizes talent cultivation as a core service to the industry, aiming to bridge the gap between theory and practice through various activities [3] - The Guangzhou Investment Advisory Academy prioritizes client interests and aims to enhance professional knowledge and service skills, planning to create more high-quality platforms for industry exchange and academic dialogue [4] Group 3 - Enhancing national financial literacy is essential for building a strong financial nation and is a key practice for Guangzhou in promoting financial development [5] - The Guangzhou Financial Development Service Center is actively exploring financial literacy education and innovation, collaborating with higher education institutions to integrate industry and financial education [5] - The goal is to cultivate financial talents with solid theoretical foundations and practical abilities to contribute to the economic development of the Guangdong-Hong Kong-Macao Greater Bay Area [5]
浦发银行深入开展校园金融教育 助力青少年筑牢反诈防线
Zhong Guo Jin Rong Xin Xi Wang· 2025-10-29 11:56
Core Viewpoint - The urgent need to enhance financial literacy and fraud prevention skills among the youth is highlighted through a recent educational initiative by SPDB Yinchuan Branch, which conducted a financial knowledge seminar for over 150 students at Ningxia Water Conservancy and Electric Power Engineering School [1][3]. Group 1: Event Overview - The seminar titled "Financial Knowledge Accompanies Growth, Fraud Prevention and Gambling Resistance Enter Campus" focused on critical issues faced by the youth, including personal information protection, anti-money laundering awareness, recognizing telecom fraud, and resisting gambling temptations [3]. - The educational team utilized various engaging methods such as case analysis, situational simulations, and interactive Q&A to make complex financial concepts more accessible to students [3]. Group 2: Key Topics Addressed - Real-life cases were analyzed to illustrate the mechanisms and potential dangers of "campus loans" and "trap loans," along with common fraud techniques like online brushing, fake shopping, and impersonating customer service [3]. - A warning segment was included to showcase the development path and consequences of falling into high-interest campus loans, aiming to guide students in establishing correct values and consumption perspectives [3]. Group 3: Future Initiatives - The campus outreach activity is part of a broader series of financial education initiatives by SPDB Yinchuan Branch, emphasizing the responsibility of financial institutions to protect consumer rights and enhance youth financial literacy [5]. - The branch plans to deepen collaboration with schools and regularly conduct financial knowledge dissemination activities, continuously innovating educational formats to equip students with essential financial skills and risk awareness [5].
金融宣传下基层 风险守护暖乡村——友邦人寿山东分公司金融宣传“县域行”走进莘县燕塔广场
Qi Lu Wan Bao· 2025-09-23 06:14
Core Viewpoint - The initiative by AIA Life Shandong aims to enhance public financial literacy and address rural financial education gaps through targeted outreach programs [1] Group 1: Initiative Overview - AIA Life Shandong launched a special campaign titled "Risk Alerts Delivered to Your Doorstep, Financial Education in Counties" to extend financial services from urban to rural areas [1] - The first event took place in Yanta Square, Xincheng County, focusing on the theme of "Popularizing Financial Knowledge, Protecting Farmers' Wallets" [1] Group 2: Educational Approach - The team employed an innovative three-dimensional approach combining "knowledge explanation, case warnings, and interactive Q&A" to engage the rural audience effectively [3] - Financial jargon was simplified into everyday language, making complex risk concepts relatable and understandable for the audience [3] Group 3: Addressing Fraud Risks - The campaign specifically targeted prevalent issues such as telecom network fraud in rural areas, using real cases from Xincheng County to illustrate various scams [3] - Common scams discussed included impersonation of authorities, fake investment schemes, lottery fraud, and impersonation of friends for loans [3] Group 4: Investment Scams Awareness - The team highlighted three major rural investment traps: false agricultural project investments, elder care service fraud, and private high-interest loans [5] - The message emphasized the importance of skepticism towards "too good to be true" offers and encouraged consultation with family or legitimate financial institutions before making decisions [5] Group 5: Commitment to Rural Financial Education - This initiative reflects AIA Life Shandong's commitment to social responsibility by bringing risk awareness directly to the community [5] - The company plans to continue its efforts in rural areas, tailoring financial education activities to support rural revitalization and enhance financial security for farmers [5]
嘉实基金将联合北京公募基金共同开展公募开学第一课
Xin Lang Ji Jin· 2025-09-22 09:42
Group 1 - The core idea of the articles is the initiative "New Era, New Fund, New Value" aimed at promoting high-quality development of public funds in Beijing, with a focus on financial education for students [1][2] - The event "Investment has Young: Public Fund's First Class" will be held at the University of International Business and Economics, featuring interactive financial literacy sessions led by professionals from various fund companies [1][2] - The initiative aims to enhance students' financial literacy and investment awareness through direct engagement and practical learning experiences [2] Group 2 - The public fund industry is evolving its educational approach from "point-based" presentations to "accompaniment-based" services, creating a diverse ecosystem for financial education [2] - Jiashi Fund, one of China's first fund companies, emphasizes a "investor-centric" philosophy and has been actively engaging with students across various cities to provide tailored financial education [2] - The educational activities include case studies, interactive Q&A, and career planning advice, helping students understand fund investment basics and risk identification [2]
金融知识赶大集,守护“钱袋子”:民生银行东营广饶支行积极开展金融教育活动
Qi Lu Wan Bao· 2025-09-22 09:38
Core Points - The article highlights the efforts of Minsheng Bank's Dongying Guangrao branch in promoting financial literacy among rural residents through a consumer protection awareness campaign [1][2] - The campaign focuses on educating the elderly about preventing telecom fraud, safeguarding personal information, and understanding basic financial knowledge [1] - The initiative received positive feedback from the community, indicating its effectiveness in enhancing financial literacy [2] Group 1 - The campaign titled "Protect Your 'Wallet'" aims to raise awareness about telecom fraud, personal information security, and basic financial concepts among rural residents [1] - Bank staff analyzed common fraud cases, such as telecom scams and impersonation, advising the public to remain vigilant and cautious [1] - The campaign also included educating the elderly on identifying counterfeit currency and using mobile payment methods, bridging the digital divide [2] Group 2 - The bank plans to expand its consumer protection awareness initiatives and establish a long-term mechanism for financial education [2] - The event was well-received by villagers, reflecting a strong community interest in improving financial literacy [2] - The overall goal is to support the stable and healthy development of the regional economy through enhanced financial knowledge [2]
百年人寿山东分公司“2025年金融教育宣传周活动”集锦(一)
Qi Lu Wan Bao· 2025-09-22 06:26
Core Viewpoint - The "2025 Financial Education Promotion Week" is actively being conducted with the theme "Safeguarding Financial Rights and Supporting a Better Life," aiming to enhance public financial literacy and prevent financial risks while promoting a unique Chinese financial culture [1]. Group 1: Company Initiatives - Baidu Life's Shandong branch has launched the "2025 Financial Education Promotion Week" across its institutions since September 15, focusing on diverse promotional methods to improve public financial literacy and consumer protection education [1]. - The Yantai branch of Baidu Life organized a financial knowledge promotion event at Yantai Business College on September 15, targeting university students to enhance their financial literacy and risk prevention awareness [3]. - The Zibo branch of Baidu Life held a financial education training meeting on September 17 to strengthen compliance awareness among employees and eliminate improper sales practices [8]. Group 2: Community Engagement - The Weifang branch of Baidu Life participated in a community event on September 17, distributing materials on preventing telecom fraud and illegal fundraising, receiving high recognition from community residents [11]. - The Jining branch created a strong atmosphere for the financial education promotion week at its business outlets, conducting training for sales personnel and engaging the public in financial knowledge dissemination activities on September 18 [12].
百年人寿山东分公司“2025年金融教育宣传周活动”集锦(二)
Qi Lu Wan Bao· 2025-09-22 06:26
Core Viewpoint - The "2025 Financial Education Promotion Week" is actively being conducted with the theme "Safeguarding Financial Rights and Supporting a Better Life," aiming to enhance public financial literacy, prevent financial risks, and cultivate a unique Chinese financial culture [1][4][6]. Group 1: Activities and Initiatives - The company has initiated various activities across Shandong Province since September 15, including financial knowledge education in schools and communities, focusing on basic financial knowledge and risk prevention [1]. - On September 18, a community outreach event was held in Heze, where staff explained potential illegal financial activities to elderly residents, emphasizing their rights as financial consumers [4]. - The company organized a series of "Five Entering" activities, targeting schools, communities, and businesses to disseminate financial knowledge and enhance awareness of financial risks [6][9]. Group 2: Target Audience and Focus Areas - The financial education initiatives specifically target children, community residents, and elderly individuals, aiming to improve their understanding of health insurance, public welfare policies, and fraud prevention [1][4][6]. - The activities include interactive methods such as scenario simulations, Q&A sessions, and real-life case analyses to engage participants effectively [1][4][9]. Group 3: Professional Development and Community Engagement - The company is also focusing on training its sales personnel to enhance their understanding of financial risks and consumer rights, ensuring they can effectively communicate this knowledge to the public [9]. - Community engagement efforts are designed to combine financial education with practical services, such as guiding residents on safe payment processes and identifying fraudulent information [9].