Core Viewpoint - Hangzhou Bank's Shenzhen branch has developed a comprehensive financial education initiative aimed at enhancing public financial literacy and consumer rights protection through innovative and interactive methods [4][5][11]. Group 1: Financial Education Initiatives - The Shenzhen branch has transitioned from a one-way financial knowledge dissemination model to a two-way interactive approach, significantly improving public financial literacy and creating a model known as "Hangyin Experience" [5]. - The branch has established a "Financial Promotion Community" by collaborating with local government, police, and media to enhance financial knowledge dissemination through various community activities [6][7]. Group 2: Innovative Educational Methods - The branch has implemented immersive educational environments, such as transforming subway stations into financial safety classrooms, reaching over 310,000 commuters daily [6]. - Interactive and gamified experiences, like "knocking down financial traps" bowling and "anti-fraud knowledge challenges," have been introduced to engage citizens and enhance retention of financial knowledge [7]. Group 3: Targeted Educational Programs - Customized solutions are provided for different demographic groups, including elderly care programs and youth financial literacy initiatives, addressing specific needs and knowledge gaps [8]. - Services for expatriates include bilingual financial guides and convenient currency exchange options, showcasing the branch's commitment to inclusivity and international service standards [8]. Group 4: Comprehensive Communication Strategy - A dual-channel communication network has been established, integrating online and offline platforms to ensure widespread access to financial education [9][10]. - The branch has created engaging online content, such as short videos explaining consumer rights, and established physical touchpoints in communities to facilitate easy access to financial information [10]. Group 5: Future Outlook - The Shenzhen branch aims to continue enhancing its financial consumer rights protection efforts, focusing on innovative and community-oriented educational methods to foster a harmonious financial ecosystem [11].

后期，我行将继续深入开展金融知识普及教育活动，持续关注师生群体的金融需求，不断创新宣传形 式，比如通过金融知识竞赛、情景剧表演等师生喜闻乐见的方式，将金融教育的触角延伸至更广泛区 域，切实履行金融机构的社会责任，为保障金融消费者权益、助力美好生活贡献积极力量。 为积极履行金融消费者权益保护主体责任，提升师生群体的金融素养和风险防范意识，广发银行寿光支 行组织员工，走进纪台二中学校，进行以"保障金融权益 助力美好生活"为主题的金融知识进校园宣传 教育活动。 我行工作人员面对面向学校老师宣传针对师生群体的常见诈骗手法和典型案例，如冒充班主任收取资料 费、以"校园贷""刷单兼职"等名义实施的诈骗，生动揭示了这些骗局的危害性。同时，传授了"不轻 信、不透露、不转账"的防骗原则和具体应对技巧，例如遇到可疑要求时，要及时与学校官方渠道核 实，绝不轻易泄露个人信息和转账。 本次活动得到了学校老师的高度认可，大家纷纷表示，这样的宣传教育有效弥补了课堂教育的不足，让 他们对金融风险有了更直观、更深刻的认识，在日常生活中能够更好地保护自己的财产安全。 ...