Core Insights - The residential project "Jinling Huating" in Shanghai's Huangpu District is set to launch sales on September 27, with a record high price of 32.68 million yuan per square meter for a luxury unit, marking the highest recorded price for new homes in Shanghai [1][2]. Company Summary - The project is developed by the Hong Kong-based company Kerry Properties, which is launching 120 units in the second phase, with an average price of 20.5 million yuan per square meter and a total value of approximately 9.8 billion yuan [3]. - Kerry Properties reported a strong performance in the first half of the year, with revenues of 8.059 billion HKD, a 60% year-on-year increase, and a contract sales amount of 16.186 billion HKD [3]. Industry Summary - The high-end residential market in Shanghai remains robust, with 15 luxury homes sold for over 100 million yuan in the first half of the year, indicating strong purchasing power [4]. - Factors driving the demand for high-end properties include the persistent need for asset allocation among high-net-worth individuals, the increasing attractiveness of Shanghai as an international city, and continuous innovation in product offerings by developers [4].