Core Insights - The article highlights the growing trend of cultural and creative products (文创产品) as a new consumer hotspot in the tourism industry, with tourists increasingly purchasing unique items to commemorate their travels [1][2][3][6]. Group 1: Consumer Trends - Tourists are showing heightened interest in cultural and creative products, which reflect a shift from practical value to emotional and aesthetic value in travel consumption [6]. - Various museums and tourist attractions are introducing popular cultural products, such as bookmarks, fridge magnets, and badges, which incorporate traditional craftsmanship and local art [2][3]. - The rise of cultural products is creating new consumption scenarios, from gift shops to transportation hubs, making them a new form of "tourist specialty" [3]. Group 2: Market Performance - The Luoyang Museum has developed over 30 new cultural products this year, generating more than 22 million yuan in revenue [2]. - The "Chengdu Gifts" initiative reported receiving 880,000 visitors and selling 16,000 products during the recent holiday period, indicating strong market demand [5]. - As of April this year, there are over 1,030 city gift brands in China, showcasing the successful transformation of local cultural elements into distinctive products [4]. Group 3: Industry Development - The cultural and creative industry is witnessing the emergence of new professions, such as "cultural product planning and operation specialists," with over a million people currently employed in this sector [7]. - Collaborations between cultural institutions and educational entities are being established to foster talent in cultural product development, enhancing the industry's growth [8]. - Experts emphasize the need for innovative thinking and cross-disciplinary skills among cultural product developers to meet market demands and protect intellectual property rights [8].