Core Insights - The article highlights the growing trend of cultural and creative products (文创产品) as a new consumer hotspot in the tourism industry, with tourists increasingly purchasing unique items to commemorate their travels [1][2][3][6]. Group 1: Consumer Trends - Tourists are showing heightened interest in cultural and creative products, which reflect a shift from practical value to emotional and aesthetic value in travel consumption [6]. - Various museums and tourist attractions are introducing popular cultural products, such as bookmarks, fridge magnets, and badges, which incorporate traditional craftsmanship and local art [2][3]. - The rise of cultural products is creating new consumption scenarios, from gift shops to transportation hubs, making them a new form of "tourist specialty" [3]. Group 2: Market Performance - The Luoyang Museum has developed over 30 new cultural products this year, generating more than 22 million yuan in revenue [2]. - The "Chengdu Gifts" initiative reported receiving 880,000 visitors and selling 16,000 products during the recent holiday period, indicating strong market demand [5]. - As of April this year, there are over 1,030 city gift brands in China, showcasing the successful transformation of local cultural elements into distinctive products [4]. Group 3: Industry Development - The cultural and creative industry is witnessing the emergence of new professions, such as "cultural product planning and operation specialists," with over a million people currently employed in this sector [7]. - Collaborations between cultural institutions and educational entities are being established to foster talent in cultural product development, enhancing the industry's growth [8]. - Experts emphasize the need for innovative thinking and cross-disciplinary skills among cultural product developers to meet market demands and protect intellectual property rights [8].

Core Insights - The article discusses the rise of "city gifts" in China, which are unique products representing local culture and identity, becoming popular souvenirs for tourists [9][12][13] - The concept of "city gifts" has been formalized, with over 1,000 brands identified across various administrative levels, indicating a growing market and cultural significance [12][19] - The development of city gifts reflects a blend of cultural heritage and modern consumer demands, showcasing the potential for economic growth and cultural exchange [10][17][19] Summary by Sections City Gifts Concept - The "city gift" concept emphasizes the integration of local culture, creative design, and market needs, transforming regional symbols and historical memories into distinctive products [9] - The 2025 China City Gift Development White Paper outlines the economic potential of city gifts, highlighting their role in promoting consumption, upgrading industries, and enhancing urban image [9][12] Popularity and Trends - During recent holidays, many travelers returned with unique city gifts, showcasing the trend of purchasing local products as souvenirs [8] - Notable examples include traditional items like Shanghai's White Rabbit candy and Tianjin's pancake-themed merchandise, which have gained popularity among tourists [10][11] Market Growth and Brand Development - The number of city gift brands has surpassed 1,000, with nearly 90% of the top 100 cities in China hosting related activities, indicating a systematic industry evolution [12] - The article highlights various successful city gift initiatives, such as "Shenzhen Handwritten Gifts," which generated over 1 billion yuan in sales, demonstrating significant market potential [17] Cultural and Economic Impact - City gifts serve as a bridge for cultural exchange, embodying local essence while appealing to tourists [13][19] - The article discusses different development models for city gifts, including mainstream consumption, cultural tourism integration, and industry fusion, emphasizing the need for unique branding to avoid homogenization [19] Innovative Examples - Cities like Wuhan have creatively incorporated local dialects and humor into their gift offerings, such as plush toys based on popular phrases, enhancing their appeal [18] - The article notes that successful city gifts often emerge from unexpected areas, including local food and cultural references, which resonate with consumers [15][18]