"每次出来旅游，我都会买个冰箱贴，这样家里的冰箱就能成为我的'旅行足迹地图'。"过去一年，家住 江西南昌的李乐妤带回了3枚不同样式的冰箱贴：一碗挂满红油的"重庆小面"、一个写着"青岛啤酒"字 样的开瓶器和一枚色彩缤纷的"簪花围头饰"。 从拍照打卡到"打包回家"，越来越多游客通过购买特色文创来纪念旅行，小小文创成为文旅消费新热 点。 消费场景更加丰富 三星堆博物馆的"金面具"、南京博物院的"小粉炉"、中国国家博物馆的"凤冠"、山西悬空寺的纸塑模 型……近来，热门博物馆和旅游景区"爆款"文创频出，游客购买热情高涨。各式各样的书签、冰箱贴、 徽章等文创产品，融合传统工艺、民间艺术、历史故事等元素，为文物展品注入新的活力，成为游客可 触摸、可互动的"必买好物"。 数据显示，截至今年4月，全国城市礼物品牌总量超过1030个。通过创意设计，城市礼物将地域文化基 因转化为特色商品，带动当地文创产业发展与文化内容创新，已形成一批具有辨识度的文创IP和文化品 牌。 以"成都礼物"为例，今年国庆中秋假期，"成都礼物"在全市的22家店铺接待游客达88万人次，共售出 1.6万件产品，其中"三国系列蜀将吧唧盲袋""前出师表旋转冰箱贴" ...

Core Insights - The article discusses the rise of "city gifts" in China, which are unique products representing local culture and identity, becoming popular souvenirs for tourists [9][12][13] - The concept of "city gifts" has been formalized, with over 1,000 brands identified across various administrative levels, indicating a growing market and cultural significance [12][19] - The development of city gifts reflects a blend of cultural heritage and modern consumer demands, showcasing the potential for economic growth and cultural exchange [10][17][19] Summary by Sections City Gifts Concept - The "city gift" concept emphasizes the integration of local culture, creative design, and market needs, transforming regional symbols and historical memories into distinctive products [9] - The 2025 China City Gift Development White Paper outlines the economic potential of city gifts, highlighting their role in promoting consumption, upgrading industries, and enhancing urban image [9][12] Popularity and Trends - During recent holidays, many travelers returned with unique city gifts, showcasing the trend of purchasing local products as souvenirs [8] - Notable examples include traditional items like Shanghai's White Rabbit candy and Tianjin's pancake-themed merchandise, which have gained popularity among tourists [10][11] Market Growth and Brand Development - The number of city gift brands has surpassed 1,000, with nearly 90% of the top 100 cities in China hosting related activities, indicating a systematic industry evolution [12] - The article highlights various successful city gift initiatives, such as "Shenzhen Handwritten Gifts," which generated over 1 billion yuan in sales, demonstrating significant market potential [17] Cultural and Economic Impact - City gifts serve as a bridge for cultural exchange, embodying local essence while appealing to tourists [13][19] - The article discusses different development models for city gifts, including mainstream consumption, cultural tourism integration, and industry fusion, emphasizing the need for unique branding to avoid homogenization [19] Innovative Examples - Cities like Wuhan have creatively incorporated local dialects and humor into their gift offerings, such as plush toys based on popular phrases, enhancing their appeal [18] - The article notes that successful city gifts often emerge from unexpected areas, including local food and cultural references, which resonate with consumers [15][18]