Core Insights - The article highlights the increasing consumer demand for health-oriented products, with Golden Dragon Fish showcasing its new health-focused offerings at the China International Import Expo [1][3][6] - The company aims to align with national health initiatives, particularly the "Healthy China 2030" plan, by introducing products that cater to specific dietary needs [3][6] Product Offerings - Golden Dragon Fish presented a range of health products including plant sterol soy milk, low GI rice flour, and instant wheat germ, targeting consumers with specific health concerns such as obesity and diabetes [3][4] - The products are designed to meet the needs of various demographics, including those with high cholesterol and blood sugar management requirements [4][6] Strategic Partnerships - During the expo, Golden Dragon Fish secured partnerships with companies like Qilu Pharmaceutical and Tmall Supermarket, with a total signed amount exceeding $11 billion [6] - The company is responding to a significant market need, with over 400 million overweight individuals and more than 300 million cardiovascular patients in China [6] Market Potential - The health industry in China is projected to reach a market size of 13.4 trillion yuan by 2025, further increasing to 29.1 trillion yuan by 2030 [6] Food Safety Commitment - Golden Dragon Fish emphasizes food safety as a foundational principle, ensuring that its products meet stringent quality standards, including compliance with EU regulations [7][9] - The company is committed to enhancing nutritional value while minimizing artificial additives in its products [9] Technological Innovation - The company has established an AI technology application team to enhance operational efficiency across its supply chain, from procurement to sales [10][13] - Golden Dragon Fish is implementing a rice circular economy model, maximizing the value of rice by-products, which could significantly reduce the pressure on oil imports [13] Strategic Transformation - The company's participation in the expo reflects its strategic shift from a grain and oil giant to a leader in the health industry, leveraging its full industry chain advantages and continuous technological innovation [13]

Core Insights - The company showcased its commitment to health and wellness at the China International Import Expo, emphasizing its core philosophy of "inheriting thousand-year wisdom of Eastern dietary culture and building a healthy life through scientific diet" [1][3] - The company has established a comprehensive supply chain model from farm to table, utilizing internationally leading quality and safety management systems to ensure product quality and food safety [1] - The company's functional health products under the brand "Golden Dragon Fish Fengyitang," launched in April, received significant attention at the expo, alongside a range of imported new products leveraging its global supply chain advantages [1] Group 1 - The company participated in the eighth China International Import Expo, continuing its tradition as a long-time participant [3] - The theme for this year's participation was "empowering the entire industry chain with technology to create a new era in the health industry," highlighting its global layout and business progress [3] Group 2 - The company's small-packaged edible vegetable oils were marked with "3-MCPD & GE compliant with EU standards," reflecting its commitment to high-quality standards and transparency [1]