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天猫618董明珠直播首秀带火多品类 格力冰箱增长1232% 洗衣机增长3478%
Cai Fu Zai Xian· 2025-06-06 10:05
6月5日晚上,从探店董明珠健康家,到美食烹饪对谈,再到回顾在格力的奋斗史,董明珠在淘宝直播了 整整3小时,较原定计划延长了1个小时。 6月5日晚,136万人在线围观董明珠淘宝直播首秀,新中式空调、珐琅锅、鲜花冰箱等多款格力产品爆 火出圈。 在探店"董明珠健康家"直播中,董明珠力推国风山水系列空调,并亲自用丝巾演示"风不吹人",引发网 友广泛关注,登上热搜。有网友表示,将泼墨山水画印在空调上漂亮的像一扇屏风;也有网友发弹 幕,"继玫瑰空调之后,中年人的审美终于被看到了 。" 直播现场烹饪同款的格力铸铁珐琅锅,当晚登上天猫餐饮厨具实时热卖榜第一。为力推这款售价1399元 的珐琅锅,董明珠不仅自掏腰包,对前100名下单用户优惠100元,并打赌"直播卖出500单,下一期继续 在淘宝开播。"话音刚落,成交数据显示,售出800多单。 据董明珠透露,格力铸铁电饭煲,铸锅的模具精度要达到一个头发丝的精细度,超出后会导致受热不 均,米饭做不出好口感。"往往100个里面只有30个合格,剩余的都直接报废掉。" "今年天猫618加国补后的价格惊讶到我了,确实是以旧换新更新家电的一个好机会。"董明珠在直播中 表示,国补让更多人用实惠的 ...
乘网出海 聚势共赢
He Nan Ri Bao· 2025-05-29 23:42
Group 1 - The "Silk Road E-commerce" international cooperation meeting discussed new opportunities for global collaboration in e-commerce, emphasizing the importance of the Zhengzhou Air Cargo Hub as a key growth area for cross-border e-commerce in Henan [2][3] - In 2024, the Zhengzhou Air Cargo Zone achieved 1.66 billion cross-border e-commerce transactions valued at 25.88 billion yuan, marking a 55.8% year-on-year growth, leading the province in growth rate [2] - The "Silk Road E-commerce" cooperation mechanism has expanded to 34 partner countries, enhancing trade relations and sharing new opportunities [3] Group 2 - The event highlighted the rapid growth of cross-border e-commerce in Henan, with imports and exports to Belt and Road countries reaching 383.9 billion yuan, accounting for 47% of the province's total trade [3] - AI technology is increasingly being utilized in cross-border e-commerce, enabling real-time multilingual communication and enhancing operational efficiency [5][9] - Eight major projects were signed at the meeting, focusing on smart supply chains and cross-border e-commerce service warehouses, showcasing the region's commitment to leveraging global opportunities [6] Group 3 - The development of a multi-modal transport network, including high-speed rail and air cargo, is facilitating cross-border e-commerce growth in Henan [7][9] - The integration of cross-border e-commerce with logistics services is being emphasized, with customized international logistics solutions being developed for various product categories [7][9] - The focus on brand globalization in cross-border e-commerce is expected to increase, with companies prioritizing brand building to gain market trust [8] Group 4 - The cooperation between Henan and ASEAN countries is seen as a significant opportunity, with expectations for more Henan brands to enter the ASEAN market [11][12] - The need for Henan to align with international trade standards and enhance its brand influence in agriculture and advanced manufacturing is highlighted [12] - The establishment of a talent development strategy tailored to the cross-border e-commerce sector is crucial for sustaining growth and competitiveness [14][15]