Core Points - Chengdu is leveraging the upcoming World University Games to boost consumer spending through themed activities and unique shopping experiences [1] - The Chengdu Universiade Executive Committee has launched over 420 licensed products across 16 categories, including toys, non-precious metal products, office supplies, daily necessities, and ceramics [1] - There are currently 55 offline licensed retail locations, enhancing shopping convenience and reaching more consumers [1][5] - The committee has initiated three rounds of ticket reservations, offering approximately 170,000 tickets for 229 events across 31 major sports and 55 sub-events [1] - Special cultural tourism routes have been designed for athletes and officials, promoting local attractions and providing convenient payment services [1] - A Universiade Square has been established in the World Horticultural Expo Park, offering a one-stop experience for visitors to enjoy local culture and heritage [1]

Core Viewpoint - The Chengdu World Games, set to take place in 2025, is generating significant attention with the unveiling of its official mascots, "Shu Bao" and "Jin Zai," which are inspired by the giant panda and the Sichuan golden monkey, respectively. These mascots represent a blend of local culture, ecology, and modern technology, marking them as the world's first AI mascots for a sporting event [1][2][7]. Group 1: Mascot Design and Cultural Significance - "Shu Bao" and "Jin Zai" embody the ecological and cultural essence of Sichuan, showcasing the region's unique characteristics while integrating modern technology [2][7]. - The design process involved creating a pair of mascots to enhance interactivity and fun, reflecting the dynamic nature of the sports featured in the World Games [3][4]. - The mascots incorporate various elements of Sichuan culture, such as the ear designs inspired by hibiscus petals and patterns derived from ancient artifacts, creating a distinctive visual identity [4][7]. Group 2: Economic and Cultural Impact - The Chengdu World Games aims to leverage the "Double Treasure" mascots for global cultural dissemination, enhancing the city's appeal and vitality post-event [2][8]. - The event has already led to the development of over 360 licensed products across 16 categories, including toys and office supplies, with 41 retail outlets established [7]. - The "Double Treasure" concept is positioned as a bridge between sports and the public, promoting Chinese cultural charm and aligning with themes of environmental protection and sustainability [7][9]. Group 3: Future Prospects and Initiatives - The "Double Treasure" mascots are expected to play a crucial role in future cultural and creative developments, with plans for exhibitions and events to promote the mascots internationally [12]. - The ongoing efforts to protect and promote the giant panda and golden monkey are seen as vital for ecological conservation and urban development in Chengdu, enhancing the city's identity as a "park city" [9][10]. - Future initiatives will focus on integrating the "Double Treasure" into various cultural sectors, including creative industries and educational services, to strengthen the city's cultural branding [12].