Core Insights - The report from the Ministry of Commerce indicates that 60% of consumer spending in China occurs at night, prompting various regions to enhance nighttime consumption activities [1] Group 1: Night Market Activities - In the "Carbon Water Kingdom" night market in New Chang, over 90% of the food is local specialties, showcasing unique dishes like thin spring pancakes and crispy fried snacks [3] - The New Chang night market has hosted 16 large-scale events this year, attracting over 800,000 visitors and generating revenue exceeding 16 million yuan [6] - The night market in Tonglu, known as Tonglehui, features over 70 stalls offering local delicacies and popular foods, creating a vibrant atmosphere along the Fuchun River [8] Group 2: Cultural Promotion - The night market in Tonglu includes a non-material cultural heritage area, where visitors can engage in traditional crafts like paper-cutting and jewelry making, promoting local culture [10][11] - The market manager aims to develop the Tonglu night market into a more dynamic consumer scene, currently attracting around 10,000 visitors daily, totaling approximately 1 million visitors [13]

Group 1 - The event at Tianmushan during the May Day holiday showcased a unique cultural experience that blended poetry, intangible cultural heritage, and natural scenery, creating an immersive journey for visitors [1] - Over 1,000 participants engaged in a poetry recitation activity, with the youngest participant being only 5 years old, highlighting the event's appeal across different age groups [1] - The event featured traditional cooking demonstrations, including the making of "huola" and steamed dumplings, emphasizing the importance of traditional culinary techniques in cultural heritage [2] Group 2 - The hands-on craft area attracted over 1,000 visitors daily, where participants created art inspired by Li Bai's poetry, demonstrating the integration of cultural education and creativity [2] - The experience allowed children to connect with the grandeur of the natural landscape, transforming literary appreciation into a deeper cultural confidence [2]