Core Viewpoint - The article outlines the career journey of Wang Fengying, the president of Xpeng Motors, highlighting her significant contributions to the automotive industry and her leadership style, which combines strong decision-making with a focus on quality and customer satisfaction [4][5]. Group 1: Wang Fengying's Career at Great Wall Motors - Wang Fengying joined Great Wall Motors at the age of 21 and quickly rose to the position of assistant manager within two months [6]. - She was a long-distance runner, which contributed to her competitive spirit and strong character, leading her to adopt a decisive management style [6]. - During her 31 years at Great Wall, she focused primarily on sales and strategy, significantly impacting the company's growth [7][9]. - Wang played a crucial role in the development and marketing of various vehicle models, including the successful launch of the Deer pickup truck, which became a national sales champion [11][23]. - She was promoted to sales manager in 1993 and later became the president of Great Wall Motors, making her the only female president in the Chinese automotive industry at that time [12][14]. Group 2: Strategic Decisions and Innovations - Wang Fengying emphasized the importance of quality and customer-centric approaches, which were pivotal in Great Wall's success [5][20]. - She led the company to focus on SUVs, which became a defining strategy after the failure of the first sedan model, "Spirit" [17][18]. - Under her leadership, Great Wall Motors achieved significant milestones, including a record net profit margin that surpassed Ferrari's [41]. - Wang's marketing strategies included adapting sales models from the home appliance industry, which helped reduce financial risks [21]. Group 3: Transition to Xpeng Motors - In January 2023, Wang Fengying joined Xpeng Motors as president, setting ambitious sales targets for the company [53][54]. - She restructured the sales organization to improve efficiency and responsiveness, increasing the number of sales districts from four to 25 [78]. - Wang's leadership style at Xpeng is characterized by decisiveness and a focus on cost control, which has led to significant improvements in operational efficiency [86][90]. - Under her guidance, Xpeng Motors achieved a remarkable sales growth of 34.2% in 2024, with cumulative sales reaching 190,068 vehicles [67].