Core Viewpoint - The Dunhuang Rally has officially commenced, with Great Wall Motors participating in a unique model of "leading by top car manufacturers + participation of the leader," significantly enhancing the event's online visibility [1] Group 1: Event Overview - The Dunhuang Rally is recognized as a national A-level event certified by the China Automobile and Motorcycle Sports Federation, known for its long distances, high difficulty, and complex terrains, covering areas such as Gobi, canyons, riverbeds, and deserts, often referred to as "China's Dakar" [2] - The total distance of the rally is approximately 1100-1200 kilometers, with special stages accounting for about 1000 kilometers, and the event is divided into four days of competition [2] Group 2: Participant Details - Wei Jianjun, the 61-year-old chairman of Great Wall Motors, is personally driving the Haval H9 diesel version in the T2 production group, alongside navigator Yan Ke, challenging extreme terrains exceeding 1000 kilometers [1][2] - During the 10-kilometer qualifying race, Wei Jianjun described the qualifying as a warm-up to help participants get into the right state, indicating a smooth overall experience [2] Group 3: Vehicle and Group Classification - The rally features various vehicle classifications, including: - T1 modified group (including T1+/T1.1/T1.2/T1.3) for deep modifications aimed at extreme performance and off-road capability - T2 production group (including T2.1/T2.E/T2.3) allowing limited modifications while retaining key original components - T3-T4 UTV group for lightweight modifications to optimize performance under stable structures - T5 truck group (including T5.1/T5.2) for both modified and production trucks, enhancing load capacity and long-distance endurance [3]

Core Viewpoint - The article emphasizes the importance of integrity and quality in business operations, highlighting the shared values between Wei Jianjun and Yu Donglai, particularly in opposing price wars and focusing on long-term development rather than short-term gains [2][3]. Group 1: Support for Yu Donglai and Integrity in Business - Wei Jianjun publicly supported Yu Donglai and his company, Pang Donglai, advocating for a business model based on honesty and transparency [2][3]. - Pang Donglai faced criticism from a blogger regarding the quality of their jade products, leading to a public defense and legal action from the company [1][3]. - The sales data from Pang Donglai indicated a total of 4,177 jade items sold from January to April, generating nearly 30 million yuan with an average gross margin of no more than 20% [1]. Group 2: Long-term Strategy and Quality Focus - Wei Jianjun's approach to business emphasizes quality over blind expansion, aligning with Yu Donglai's philosophy of maintaining integrity in operations [4][6]. - Long-term investments in research and development have allowed Great Wall Motors to maintain a strong position in the market without succumbing to competitive pressures [5][6]. - The company has consistently focused on specific market segments, such as SUVs, which has led to significant sales success, exemplified by the Haval H6 model [5]. Group 3: Corporate Culture and Leadership - Great Wall Motors fosters a culture of transparency and accountability, with regular self-reflection meetings to address issues and improve operations [9]. - Wei Jianjun's leadership style is characterized by a hands-on approach, actively engaging in key projects and maintaining close communication with teams [7][8]. - The company has a clear stance against unethical practices, emphasizing the importance of maintaining order and rules within the industry [8][9].