作为中国SUV市场的"常青树"，哈弗H6凭借高性价比和可靠品质赢得超300万用户信赖。然而，在车辆养护过程中，部分车主因信息不对称或过度焦虑，陷 入"过度保养"陷阱，导致不必要的支出。本文结合官方保养手册、行业专家建议及真实车主经验，从保养周期、项目选择、配件更换等维度，为哈弗H6车 主提供科学避坑指南。 一、认清官方保养周期，拒绝"缩短周期"诱导 哈弗H6首保为5000公里或6个月（以先到者为准），由厂家提供免费服务，项目包括机油、机滤更换及全车检查。但需警惕部分4S店以"深度检测"为名，诱 导车主加项（如发动机清洗、油路除碳等）。对策：提前查阅《保养手册》，明确首保仅限基础项目，拒绝非必要服务。 2. 常规保养：分清"小保"与"大保" 误区：部分4S店建议每1万公里做一次"全车深度保养"，实则包含非必要项目（如进气系统清洗）。对策：严格遵循手册周期，仅在车辆出现异常（如 油耗激增、动力下降）时考虑额外项目。 二、精准识别易损件，避免"提前更换"浪费 1. 刹车系统：厚度决定更换时机 刹车片无固定更换周期，需通过目测或仪器检测厚度。哈弗H6原厂刹车片厚度约15mm，磨损至3mm时需更换。避坑点：部分维修店以 ...

Core Viewpoint - Great Wall Motors has introduced the "Wanli Spirit," which emphasizes "exploration, perseverance, confidence, and inheritance," linking the company's 35-year development with the cultural heritage of Dunhuang, aiming to promote Chinese culture globally through the automotive industry [1][3][21] Group 1: Exploration - The "Wanli Spirit" embodies the essence of exploration, reflecting the historical significance of Dunhuang as a cultural hub along the Silk Road, and aligns with Great Wall Motors' commitment to technological and market breakthroughs [3][4] - Great Wall Motors has made significant advancements in energy and intelligence, such as the launch of the 4.0TV8 engine, which breaks foreign brands' monopolies in the high-end V8 engine market, and the Hi4 technology system that integrates core technologies for hybrid vehicles [8] - The company has successfully penetrated various markets with models like the Tank 300 and Tank 500 Hi4-T, leading the off-road segment, and the Haval H6, which has maintained over 100 months as the best-selling SUV in China [8][9] Group 2: Perseverance - The spirit of perseverance is reflected in Great Wall Motors' commitment to quality and long-termism, avoiding short-term profit pressures and focusing on maintaining a high-quality market share [10][13] - The company has invested nearly 10 billion in testing facilities to ensure product performance, including the establishment of advanced testing labs and a high-standard quality management system [13][15] - Great Wall Motors has consistently upheld its commitment to high-quality manufacturing, whether in the era of fuel vehicles or during the transition to new energy vehicles [15] Group 3: Confidence and Inheritance - Great Wall Motors aims to combine Chinese automotive technology with Dunhuang culture to reach global markets, establishing a comprehensive system for local research, development, production, and calibration in overseas markets [16][21] - The company's "ecological export" model emphasizes adapting products to local needs while incorporating Eastern design aesthetics, similar to Dunhuang's historical role as a cultural melting pot [16][21] - The initiative to promote Chinese culture through automotive design and branding activities reflects the company's commitment to cultural output, allowing global audiences to appreciate Chinese craftsmanship and cultural depth [21]

Group 1 - The article discusses the strategic consulting firm Ries Strategic Consulting and its pivotal role in guiding companies like Great Wall Motors and Jack Sewing Machine through critical decision-making processes [21][22][24] - Ries emphasizes the importance of focusing on fundamental issues that determine a company's survival and growth, rather than superficial or short-term solutions [23][25] - The success of Great Wall Motors in the SUV market is highlighted as a case study of effective positioning and trend analysis, leading to significant revenue growth [10][11][12] Group 2 - The article contrasts the approach of Ries with that of other consulting firms, noting that Ries maintains a commitment to solving core strategic problems rather than succumbing to client pressures for easy solutions [30][31][32] - The firm’s methodology includes extensive market research and consumer insights, which are crucial for developing effective strategies [46][47] - Ries has a track record of successful case studies across various industries, demonstrating its ability to adapt and provide valuable insights in changing market conditions [38][39][45]

Group 1 - The core viewpoint of the articles highlights the significant transformation in the small city car market, driven by the increasing dominance of the middle-aged demographic, leading to a decline in traditional models like the Lavida, Sylphy, and Haval H6, while brands like BYD emerge as major beneficiaries [1][8][19] - From 2017 to 2024, the market share of traditional economy models dropped from 63.52% to 41.22%, while the market share of mainstream quality and high-end models increased from 15.96% to 20.92% and from 3.13% to 8.20%, respectively [1][8] - In 2024, BYD's market share in the small city car market surged to 16.43%, surpassing Volkswagen's 10.82%, with BYD occupying 7 out of the top 20 models [8][19] Group 2 - The small city car market is experiencing a shift towards upgraded, energy-efficient, and practical vehicles, with 14 out of the top 20 models in 2024 being launched after 2020, including popular electric and hybrid models [2][8] - The competition in the small city car market is intensifying, with brands like Geely aiming to challenge BYD's leadership by launching new models that emphasize cost-effectiveness and meet the evolving consumer demands [7][8] - The rise of the small city car market is attributed to government subsidies and the return of younger and older demographics to small cities, which has led to a diversification of consumer needs and preferences [17][19]

Group 1 - Amazon released the "Top 50 Innovative Brands for 2025" in cross-border e-commerce, projecting a 16.9% year-on-year growth in China's cross-border e-commerce export scale to 2.15 trillion yuan in 2024, with significant growth in high-tech products [3][4] - The Middle East is identified as a prime market for Chinese companies looking to expand overseas, with retail spending expected to reach $300 billion and a rapidly growing e-commerce market potentially exceeding $1 trillion [5] - The Chinese micro-short drama industry is accelerating its overseas expansion, with the market size expected to surpass 50 billion yuan in 2024, focusing on cultural elements and diverse content to enhance competitiveness [6] Group 2 - A "Robot Outbound Cooperation Network" was officially launched in Beijing, aimed at promoting the international development of China's robotics industry through strategic partnerships [7] - Southeast Asia's e-commerce market has seen explosive growth, with sales increasing from $4 billion in 2012 to $184 billion in 2024, driven by Chinese companies leveraging supply chain advantages [8] - The rise of a new generation in cross-border e-commerce is reshaping global business, with emotional value and technology becoming core competitive elements [9] Group 3 - Localization in research and development is becoming a key strategy for Chinese brands going overseas, with companies adapting products to meet local demands and enhancing market fit [10] - The global popularity of Chinese metaphysics and feng shui is growing, with a projected market size of $48.7 billion by 2024, driven by emotional consumer needs [12] - Chinese service and logistics robot companies are successfully entering the Japanese market by optimizing technology and localizing strategies [13] Group 4 - Chinese brands are rapidly expanding internationally, transitioning from OEM production to independent innovation, with significant sales growth in Europe and other markets [14] - The new tea beverage sector is emerging as a global force, particularly in Southeast Asia, but faces challenges such as supply chain vulnerabilities and cultural differences [15] - Over 20 Chinese beauty brands have accelerated their overseas sales through Alibaba's AliExpress, with significant growth in markets like Europe and Mexico [17] Group 5 - Chinese companies are entering a new wave of "innovative outbound" strategies, with over 2,000 companies targeting 96 countries, integrating local resources and capabilities [18] - Great Wall Motors has completed its factory in Brazil, enhancing its local service and production capabilities to support its global strategy [20] - AliExpress reports a doubling of sales for Chinese beauty brands in the past year, with a focus on integrating influencer marketing and comprehensive solutions for market entry [21] Group 6 - Meituan's Keeta is rapidly expanding into the Middle East, achieving a 10% market share in Saudi Arabia within five months and planning further regional growth [22] - Reading Group's revenue from IP operations has shown strong growth, with a 68.5% increase in net profit, driven by successful adaptations of popular content [23] - Cainiao is transforming into a global logistics enterprise, focusing on international logistics and technology to support Chinese brands' overseas expansion [25]

Group 1 - Chinese investment in Brazil is driving a manufacturing wave, particularly in the electric vehicle and clean energy sectors [5][6] - Great Wall Motors is set to start production at a factory previously owned by Mercedes-Benz, focusing on hybrid vehicles, with the Haval H6 as the first model [6] - BYD has launched Brazil's first locally assembled electric passenger vehicle in a factory that was once owned by Ford [6]

Core Viewpoint - The company reported stable revenue growth in H1 2025, but faced a decline in net profit due to increased marketing expenses and investments in new channels and technologies [2][3]. Revenue and Profit Analysis - Total revenue for H1 2025 was 92.33 billion yuan, a year-on-year increase of 1.0%. Q2 2025 revenue was 52.32 billion yuan, with year-on-year and quarter-on-quarter growth of 7.7% and 30.7% respectively [2][3]. - The net profit attributable to shareholders for H1 2025 was 6.34 billion yuan, down 10.5% year-on-year. Q2 2025 net profit was 4.59 billion yuan, with year-on-year and quarter-on-quarter increases of 19.1% and 161.9% respectively [2][3]. - The non-recurring net profit for H1 2025 was 3.58 billion yuan, a decrease of 36.4% year-on-year, with Q2 2025 at 2.11 billion yuan, showing a year-on-year decline of 41.8% but a quarter-on-quarter increase of 43.8% [2][3]. Sales Performance - Total vehicle deliveries in H1 2025 reached 570,000 units, a year-on-year increase of 1.8%. Q2 2025 deliveries were 313,000 units, with year-on-year and quarter-on-quarter growth of 10.1% and 21.9% respectively [4]. - Specific brand performance in Q2 2025 included Haval with 177,000 units (up 24.7% year-on-year), Wey with 21,000 units (up 106.3% year-on-year), and Tank with 62,000 units (down 7.8% year-on-year) [4]. Cost and Expense Management - In Q2 2025, the expense ratios for sales, management, R&D, and financial costs were 5.2%, 1.8%, 4.5%, and -1.3% respectively, with year-on-year changes of +0.9 pts, -0.2 pts, -0.1 pts, and -0.7 pts [3]. Global Expansion - In Q2 2025, overseas sales were 107,000 units, showing a year-on-year decrease of 1.8% but a quarter-on-quarter increase of 17.5%. The new factory in Brazil commenced production in August, aiming for an annual capacity of 50,000 units [5]. Future Projections - Revenue projections for 2025-2027 are 240.58 billion yuan, 291.09 billion yuan, and 334.75 billion yuan respectively, with net profits expected to be 13.25 billion yuan, 20.18 billion yuan, and 23.30 billion yuan [6][8].

Industry Overview - In the first half of 2025, global car sales reached 45531000 units, a 4.6% year-on-year increase[10] - China's automobile sales reached 15648000 units, representing an 11.4% year-on-year growth[12] - The penetration rate of new energy vehicles in China reached 44.3%, a 3.4 percentage point increase[14] - China's auto exports reached 3082000 units, accounting for 19.7% of total auto sales[18] - Off-road SUV sales in China increased to 180000 units, with a year-on-year growth of 26.5%[28] - Pickup truck sales in China reached 314000 units, with exports growing to 158000 units, a 30.2% year-on-year increase[31] Company Performance - The company's new car sales reached 569000 units, a 3% year-on-year increase, with new energy vehicle sales accounting for 28.2% and overseas sales accounting for 34.9%[38] - The company achieved a total operating revenue of RMB 92335 million, a gross profit of RMB 16974 million with a gross margin of 18.4%, and a net profit of RMB 6337 million with a net profit margin of 6.9%[42] - The company's cash reserves reached RMB 50120 million, and the asset-liability ratio decreased to 62.0%[45] Brand Performance - WEY brand sales increased by 60.3% year-on-year to 32369 units[68] - TANK brand sales reached 104129 units, with a 46.7% market share in the off-road SUV market[84] - Haval brand sales increased by 8.9% year-on-year to 323702 units, with new energy vehicles accounting for 26.3%[96] - Pickup truck sales reached 93649 units, with a domestic market share of 44.7%[108]

Investment Rating - The industry investment rating is "Positive" [2] Core Insights - The report highlights the acceleration of robot applications in Shanghai and anticipates that Xiaomi's automotive division will achieve profitability in the second half of the year [4][7] - The automotive sector is experiencing a positive market performance, with the A-share automotive sector outperforming the broader market [10][12] - Key companies to watch include BYD, Great Wall Motors, and NIO, among others, as they are expected to benefit from ongoing developments in the industry [4][10] Industry News - Shanghai is promoting the development of "AI + manufacturing" and accelerating the application of robots in key industries such as electronics and automotive [7] - Xiaomi is confident in delivering 350,000 vehicles this year and aims to enter the European electric vehicle market by 2027 [7] - Great Wall Motors has launched its first factory in Brazil and plans to establish a second one to enhance production capacity [7] - NIO's founder announced an investment of over 18 billion yuan in charging and battery swap infrastructure over the past decade [7] - The U.S. and EU have announced tariffs of up to 15% on EU automotive products [7] Market Performance - The A-share automotive sector rose by 4.70% this week, outperforming the CSI 300 index, which increased by 4.18% [10][12] - The passenger vehicle sector's price-to-earnings (PE) ratio has increased this week [17] - The commercial vehicle sector's PE ratio has also seen an upward trend [17] - The automotive parts sector's PE ratio has risen, indicating positive investor sentiment [17][20] Key Data Tracking - Steel prices have slightly increased, while aluminum and natural rubber prices have decreased [20][23] - The price of lithium carbonate has risen, reflecting ongoing demand in the electric vehicle sector [26] - Container shipping rates from China to North America and Northern Europe have decreased, which may impact logistics costs for automotive companies [29]

Core Viewpoint - Great Wall Motors is celebrating its 35th anniversary, showcasing its evolution from a small manufacturer to a global automotive leader, emphasizing the transition of China's automotive industry from "technology introduction" to "standard output" [1][22]. Group 1: Technological Advancements - Great Wall Motors has established a comprehensive layout in the energy and intelligence sectors, positioning itself as a key player in the global automotive supply chain, with subsidiaries expected to enter the global top 100 automotive parts suppliers by 2025 [3]. - The company's Xu Shui smart factory demonstrates high efficiency and precision, achieving a 100% welding rate and a 96% acceptance rate for body frame accuracy, which is competitive with world-class manufacturing facilities [4]. - Great Wall Motors has consistently invested over 10 billion yuan in R&D for three consecutive years, with 2024's R&D expenditure projected at 10.4 billion yuan, representing 5.2% of sales, significantly above the industry average of 3.1% [6]. Group 2: Safety and Quality Assurance - The company has invested 500 million yuan in the largest independent automotive safety testing laboratory in Asia, capable of simulating 9,000 real-world road scenarios [7]. - Great Wall Motors has developed a comprehensive quality control system across its entire supply chain, ensuring high standards in safety and performance [10]. Group 3: Global Expansion - Great Wall Motors has transitioned from "product export" to "ecosystem export," establishing three complete vehicle production bases in Thailand and Brazil, with over 1,400 overseas sales channels and cumulative exports exceeding 2 million vehicles [8]. - The new factory in São Paulo, Brazil, is expected to create 1,300 direct jobs and indirectly support over 5,000 jobs in the supply chain [8]. Group 4: Talent Development and Corporate Culture - The company emphasizes talent as its core competitive advantage, with a record bonus distribution of 4 billion yuan to employees in 2024, and a "35+ plan" that facilitates career growth without restrictions on age or background [16]. - Great Wall Motors has established a comprehensive support system for employees, including affordable housing, educational services for children, and healthcare facilities [17]. Group 5: Brand Philosophy and Future Outlook - The company aims to redefine "Chinese manufacturing" to "Chinese leadership," focusing on trust as a fundamental value, and is committed to enhancing the global perception of Chinese automotive products [20][22].