长城Hi4智能四驱电混技术

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长城汽车营销新玩法:把车展展台变成用户派对
Jing Ji Guan Cha Wang· 2025-09-01 14:13
Core Insights - Wei Jianjun, chairman of Great Wall Motors, has become a highly popular figure among Chinese automotive leaders, as showcased at the Chengdu Auto Show on August 29 [2] - Great Wall Motors is actively promoting motorsport culture, participating in events like the Dunhuang Off-Road Endurance Race, reflecting its brand commitment to "grow with users and protect their passions" [2] - The company emphasizes its unique Hi4 intelligent four-wheel drive hybrid technology, which aims to provide a four-wheel drive experience at a two-wheel drive price, catering to diverse user needs [2] Product Strategy - Great Wall Motors showcased over 30 vehicles at the auto show, highlighting its "full scene" product layout strategy, which addresses various use cases such as urban commuting, suburban exploration, family travel, rugged off-roading, and luxury trips [3] - Key models displayed included the Haval Big Dog PLUS, second-generation Haval H9 Warrior Edition, Wey High Mountain 7, new Tank 500, 2025 Ora Good Cat, Ora Lightning Cat, V6 Fire Cannon, Mountain Sea Cannon Hi4-T Travel Co-Creation Edition, and Great Wall Soul S2000, illustrating the company's comprehensive travel ecosystem [3] - The event was designed as a user party, allowing customers to share their personal stories with Great Wall Motors, enhancing emotional engagement and connection with the brand [3]
闪电快讯|长城汽车Hi4技术致敬都江堰 全新坦克500 Hi4-Z起售价33.5万元
Xin Lang Cai Jing· 2025-08-27 13:18
Core Insights - The event highlighted the comparison between Great Wall Motors' Hi4 intelligent four-wheel drive technology and the ancient Dujiangyan irrigation system, emphasizing the shared philosophy of adapting to natural conditions and sustainable management [1][3] Group 1: Event Overview - A live broadcast event was held at the Dujiangyan scenic area featuring Great Wall Motors' Chairman Wei Jianjun and cultural expert Zhao Wenqiao discussing the theme "Great Wall Hi4 Salutes Dujiangyan" [1] - The event aimed to draw parallels between the scientific principles of Dujiangyan's water management and the technological advancements of Great Wall's Hi4 system [1] Group 2: Technological Insights - Wei Jianjun explained that the Hi4-Z system in the new Tank 500 model utilizes a power distribution architecture similar to the water diversion function of Dujiangyan, ensuring four-wheel drive capability during acceleration or climbing [3] - The company aims to position Hi4 as "the Dujiangyan of the automotive industry," focusing on user-centered design and safety in extreme conditions [3] Group 3: Financial Performance - In July 2025, Great Wall Motors achieved global sales of 104,372 units, a year-on-year increase of 14.34%, with new energy vehicle sales reaching 34,593 units, up 43.27% [5] - For the first seven months of 2025, cumulative sales reached 674,161 units, reflecting a growth of 3.57% [5] - The company reported a revenue of 202.195 billion yuan for 2024, a 16.73% increase, and a net profit of 12.692 billion yuan, up 80.73% [5] Group 4: Strategic Goals - Great Wall Motors reiterated its "International New Four Modernizations" framework, focusing on localized production, cultural brand integration, and supply chain security [5] - The company has established over 1,400 sales channels in more than 170 countries and regions, with cumulative export sales exceeding 2 million units [5]