Group 1 - The 28th Chengdu International Auto Show recently opened, showcasing Great Wall Motors with six major brands and over 30 models, emphasizing the brand's commitment to "user first" [1][3] - Great Wall Motors' six brands cover diverse vehicle scenarios including urban commuting, suburban exploration, family travel, off-road adventures, and luxury travel [3][4] - The Haval Big Dog PLUS, a family-oriented SUV, officially debuted at the show with a pre-sale starting at 112,800 yuan, featuring the new Coffee OS 3 smart cockpit system and offering both fuel and PHEV power options [6][9] Group 2 - The Tank SUV's new model, Tank 500, was officially launched before the show with a starting price of 335,000 yuan, while the "V6 Cannon" pickup truck, equipped with a 3.0T V6 engine, also began pre-sales [9] - Great Wall Motors created a user engagement event at the show, sharing real user stories and reflecting on the brand's emotional connection with its customers [11]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported a significant increase in August sales, reaching 115,600 units, a year-on-year increase of 22.33% [4] - The company’s cumulative sales from January to August reached 789,700 units, with a year-on-year increase of 5.94% [4] - The company’s overseas sales in August reached a record high of 45,200 units, a year-on-year increase of 11.65% [6] - The company is accelerating the launch of new products, which is expected to support continuous sales growth [6] - The forecasted net profit for the company from 2025 to 2027 is expected to be 13.31 billion, 16.49 billion, and 18.69 billion yuan respectively, with corresponding growth rates of 4.86%, 23.90%, and 13.37% [7] Summary by Sections Basic Data - Latest closing price: 26.28 yuan - 12-month A-share price range: 20.95-32.03 yuan - Total share capital: 8,558.95 million shares - Circulating market value: 224.116 billion yuan [2] Sales Performance - August sales by brand: Haval brand sold 68,900 units (+22.69% YoY), WEY brand sold 8,000 units (+167.51% YoY), and Tank brand sold 20,000 units (+22.46% YoY) [5] - The cumulative sales for Haval brand from January to August reached 446,600 units (+9.22% YoY) [5] Financial Forecast - Projected revenue for 2025 is 232.499 billion yuan, with a year-on-year growth rate of 15.0% [9] - Projected earnings per share for 2025 is 1.56 yuan, with a price-to-earnings ratio of 16.90X [9]

Core Insights - Wei Jianjun, chairman of Great Wall Motors, has become a highly popular figure among Chinese automotive leaders, as showcased at the Chengdu Auto Show on August 29 [2] - Great Wall Motors is actively promoting motorsport culture, participating in events like the Dunhuang Off-Road Endurance Race, reflecting its brand commitment to "grow with users and protect their passions" [2] - The company emphasizes its unique Hi4 intelligent four-wheel drive hybrid technology, which aims to provide a four-wheel drive experience at a two-wheel drive price, catering to diverse user needs [2] Product Strategy - Great Wall Motors showcased over 30 vehicles at the auto show, highlighting its "full scene" product layout strategy, which addresses various use cases such as urban commuting, suburban exploration, family travel, rugged off-roading, and luxury trips [3] - Key models displayed included the Haval Big Dog PLUS, second-generation Haval H9 Warrior Edition, Wey High Mountain 7, new Tank 500, 2025 Ora Good Cat, Ora Lightning Cat, V6 Fire Cannon, Mountain Sea Cannon Hi4-T Travel Co-Creation Edition, and Great Wall Soul S2000, illustrating the company's comprehensive travel ecosystem [3] - The event was designed as a user party, allowing customers to share their personal stories with Great Wall Motors, enhancing emotional engagement and connection with the brand [3]

Group 1 - The core point of the article is that Great Wall Motors has officially launched the second-generation Haval H9 Warrior model, offering both gasoline and diesel powertrain options [1] - The suggested retail price for the gasoline version is 239,900 yuan, while the diesel version is priced at 257,900 yuan [1]