长春加速"以文塑旅" 探索城市经济转型新路径 记者获悉，新雪季将成为检验这一战略的"首战"。当地正筹备建设"粉雪嘉年华"，并以"学滑雪，到长 春"为主题塑造品牌，吸引国内外冰雪运动爱好者。文旅部门还计划通过社交媒体推广、定向营销等方 式，拓展南方及海外市场。(完) 来源：中国新闻网 编辑：万可义 广告等商务合作，请点击这里 过去两年，长春文旅热度持续攀升。数据显示，2024年该市接待游客1.72亿人次，游客出游总花费3026 亿元；今年前9个月，游客量同比增长28%，旅游收入同比增长13.3%。在中国消费热潮引领之下，长春 通过城市更新、品牌塑造和活动营销，使文旅成为拉动经济的新引擎。 这座以汽车和电影工业闻名的老工业基地城市，正通过文化创新重新定义自身。焕新的新民大街让历史 建筑揭开神秘的面纱，使历史文化走近民众生活；春京西历史文化街区融合非遗与潮流业态，成为年轻 人聚集地；伊通河沿线改造后的城市滨水空间，让生态景观与消费场景并存。 9月19日，2025空军航空开放活动和长春航空展在长春国际航空博览城举行。图为歼-20(左二)首次静态 展示，吸引众多民众前来参观。(资料图) 张瑶 摄 与此同时，航空展、电影 ...

Core Insights - The 2025 Air Force Aviation Open Event and Changchun Aviation Exhibition showcase advanced aviation technology and the integration of urban culture with aviation [1] Group 1: Event Highlights - The event features a high-quality cultural tourism feast, including a drone performance and a special concert by the Central Opera House [2] - Various themed activities are held across the city, enhancing cultural tourism consumption and providing immersive experiences for visitors [2] Group 2: Educational Empowerment - The exhibition includes immersive experience zones for the public, such as flight simulations and drone control, allowing hands-on interaction with aviation technology [3] - Long-term development is emphasized through the establishment of the Changchun International Aviation Exhibition City, promoting integration with modern cultural tourism and low-altitude economy [3] Group 3: Service Quality Improvement - The city provides warm services at transportation hubs and the exhibition site, enhancing visitor experience with thoughtful assistance and timely responses to inquiries [4] - The Changchun Aviation Exhibition has evolved from a temporary event to a year-round attraction, contributing to the city's identity as an aviation hub [4] Group 4: Strategic Goals - The exhibition aims to establish itself as China's leading military-themed aviation exhibition, achieving record attendance and engagement metrics [5] - The Changchun Aviation Cultural Display Center has been completed, enhancing facilities and content to support the development of the aviation industry in the region [5]