长春加速"以文塑旅" 探索城市经济转型新路径 记者获悉，新雪季将成为检验这一战略的"首战"。当地正筹备建设"粉雪嘉年华"，并以"学滑雪，到长 春"为主题塑造品牌，吸引国内外冰雪运动爱好者。文旅部门还计划通过社交媒体推广、定向营销等方 式，拓展南方及海外市场。(完) 来源：中国新闻网 编辑：万可义 广告等商务合作，请点击这里 过去两年，长春文旅热度持续攀升。数据显示，2024年该市接待游客1.72亿人次，游客出游总花费3026 亿元；今年前9个月，游客量同比增长28%，旅游收入同比增长13.3%。在中国消费热潮引领之下，长春 通过城市更新、品牌塑造和活动营销，使文旅成为拉动经济的新引擎。 这座以汽车和电影工业闻名的老工业基地城市，正通过文化创新重新定义自身。焕新的新民大街让历史 建筑揭开神秘的面纱，使历史文化走近民众生活；春京西历史文化街区融合非遗与潮流业态，成为年轻 人聚集地；伊通河沿线改造后的城市滨水空间，让生态景观与消费场景并存。 9月19日，2025空军航空开放活动和长春航空展在长春国际航空博览城举行。图为歼-20(左二)首次静态 展示，吸引众多民众前来参观。(资料图) 张瑶 摄 与此同时，航空展、电影 ...

Group 1 - The event "Revisiting the Reform Journey and Exploring the Eight Scenic Spots of Huaqiangbei" aims to activate the commercial vitality and cultural charm of the Huaqiangbei area, running from August 20 to 31 [1] - Participants can exchange photos taken at the eight scenic spots for free tickets to the Light Box World, attracting significant public interest [1][4] - The event highlights the transformation of Huaqiangbei from an electronic industry hub to a cultural and technological landmark, showcasing its development history through interactive experiences [4][5] Group 2 - Huaqiangbei Walking Street, a national AAA-level scenic area, serves as a microcosm of Shenzhen's reform and opening-up, embodying the memories and sentiments of many [4] - The event features iconic landmarks such as SEG Plaza and the Huaqiangbei Museum, allowing citizens to reflect on the area's evolution while engaging in cultural activities [4][5] - Light Box World, a key partner in the event, attracts young people with its trendy art and immersive experiences, contributing to the revitalization of the night economy in Huaqiangbei [5][6] Group 3 - The event serves as a catalyst for fostering new consumption patterns and incubating new business formats in Huaqiangbei, blending technology with cultural aesthetics [6] - Huaqiangbei is positioning itself as a leading area for new productive forces, emphasizing technological innovation and cultural empowerment to achieve high-quality development [5][6] - The integration of "technology + cultural tourism" through this event exemplifies the ongoing transformation and commercial vitality of the Huaqiangbei area [5][6]