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361度第三季度主品牌零售额较去年增长约10%
Bei Jing Shang Bao· 2025-10-13 12:18
Core Viewpoint - 361 Degrees reported strong performance in Q3 2025, with significant growth in retail sales and e-commerce revenue, driven by innovation and strategic partnerships [1] Group 1: Business Performance - The main brand's retail sales increased by approximately 10% compared to the same period last year [1] - The children's clothing brand's retail sales also saw a growth of around 10% year-on-year [1] - Overall revenue from e-commerce platforms grew by about 20% [1] Group 2: Product Innovation - New product launches include the "Rain Shield 9th Generation" running shoes featuring DWS dynamic waterproof system, and the optimized "Flying Burn 4.5" marathon racing shoes [1] - Other notable products include the "DVD4" basketball shoes with supercar design language, the lightest combat shoes "Frenzy 2 PRO," and the "Light Wild" outdoor clothing line [1] - The company introduced children's products such as the "Flash Antelope 4.0" jump rope shoes and the "Soft Bounce II" children's running shoes [1]
361度主品牌产品第三季度零售额同比增长约10%
Core Insights - The company reported strong performance in Q3 2025, with retail sales of its main brand and children's clothing both increasing by approximately 10% year-over-year, and overall e-commerce platform revenue growing by about 20% [1] Business Performance - Main brand retail sales increased by around 10% compared to the same period last year [1] - Children's clothing retail sales also saw a similar growth of approximately 10% year-over-year [1] - E-commerce platform revenue experienced a significant growth of about 20% [1] Product Innovation - The company enhanced brand influence and market competitiveness through technological innovation, event sponsorship, and diversified collaborations [1] - New product launches included: - "Rain Shield 9th Generation" running shoes featuring DWS dynamic waterproof system - Optimized performance "Fly Burn 4.5" marathon racing shoes - "DVD4" shoes incorporating supercar design language - The lightest basketball shoes "Crazy Burst 2PRO" - "Light Wild" outdoor clothing and "Hiking" outdoor shoes with Quikfoam lite outsole - "Release Energy" cycling apparel and "New Skin PRO" and "New Motion" series women's fitness gear [1] Children's Products - New children's products introduced included: - "Flash Antelope 4.0" jump rope shoes - "Soft Bounce Column II" children's running shoes - "Flying Ge 1.0SE" youth racing shoes - "Mountain Walk 1.0" outdoor shoes [1]
361度:361°主品牌产品第三季度的零售额同比增长约10%
Zhi Tong Cai Jing· 2025-10-13 00:30
Core Insights - 361° expects approximately 10% retail growth for its main brand and children's clothing by Q3 2025 compared to the same period in 2024 [1] - The company's e-commerce platform is projected to achieve around 20% growth in overall sales for Q3 2025 compared to Q3 2024 [1] - Strategic partnerships, including collaboration with Stand Robot (Wuxi) Co., Ltd., aim to enhance brand influence and market competitiveness through product innovation and technology [1] Product Development - The company has launched the "Rain Shield 9" running shoes featuring DWS dynamic waterproof technology for enhanced breathability and water resistance [2] - In basketball, the "DVD4" shoe incorporates supercar design elements and ergonomic features to enhance performance [2] - The outdoor "Light Wild" series includes jackets and shoes designed for wind protection and stability, catering to outdoor sports enthusiasts [2] - New women's fitness gear, including the "New Muscle PRO" series, is designed for various exercise intensities, emphasizing comfort and support [2] - A range of children's footwear, including jump rope shoes and upgraded running shoes, has been introduced to support youth sports activities [2] Brand Building - As an official partner of the 20th Asian Games, 361° will provide professional gear for over 32,000 volunteers and staff, enhancing its global brand presence [4] - The company is actively participating in international marathons, showcasing products like "Flying Burn 5" at the 2025 Berlin Marathon [4] - 361° has become a top partner for the 2025 Tangshan Marathon and a sponsor for the 2025 Taishan Marathon, promoting the development of running in China [4] Channel Development - The company is focusing on online and offline collaboration, launching partnerships with Meituan for quick delivery services [5] - A complete online-to-offline sales model has been established, enhancing retail vitality through effective traffic conversion [5] - The number of 361° stores has reached 93 nationwide, with a focus on personalized outdoor experiences and women's fitness spaces [5]