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以平台自治提升售后纠纷处置效率
Jing Ji Guan Cha Wang· 2025-08-15 17:03
Core Viewpoint - The rise of platform economy has led to increased efficiency in resource allocation and consumption upgrades, but it has also resulted in frequent disputes, difficulties in rights protection, and delayed after-sales responses, necessitating platforms to enhance internal governance mechanisms through self-regulation [2][3][4]. Group 1: Platform Challenges - In 2024, the e-commerce return rate in China reached 35%, with certain women's clothing categories experiencing return rates as high as 80% [2]. - Traditional government regulation is insufficient to cover the complex and rapidly changing online transaction scenarios, highlighting the need for platforms to improve their internal governance [2][3]. - The "involution" competition in the food delivery sector has led to price pressures on products, resulting in decreased merchant profits and increased consumer dissatisfaction, prompting regulatory intervention [3][4]. Group 2: Regulatory Measures - The implementation of the Consumer Rights Protection Law in July 2024 specifically addresses issues related to automatic renewals, such as default selections and lack of reminders, which infringe on consumer rights [4][10]. - The government aims to clarify the boundaries of right and wrong, establish bottom lines, and promote a fair competitive market environment through legal frameworks [4][10]. Group 3: Importance of Platform Autonomy - Given the complexity and immediacy of disputes, government regulation lacks the capacity to intervene in every micro-transaction, necessitating a "white space" for platform innovation and self-regulation [5][6]. - Platforms have an inherent motivation to maintain their reputation and ecosystem, as a platform filled with fraud and disputes will ultimately lose user trust [5][6]. - Self-regulation can enhance governance efficiency, reduce costs, and alleviate regulatory pressure, supporting high-quality macroeconomic development [6]. Group 4: Innovations in Dispute Resolution - Traditional after-sales dispute resolution mechanisms are inadequate for the complexities introduced by new models like live-streaming and second-hand e-commerce [7][11]. - Platforms like Xianyu have introduced innovative mechanisms such as the "Xianyu Small Court," allowing users to participate in dispute resolution, thereby enhancing community engagement and trust in platform rules [11][12]. - The "Small Court" mechanism improves dispute resolution efficiency and addresses issues of user perception and trust, as peer reviewers can provide more relatable judgments than automated systems [12][13]. Group 5: Future Directions - The trend towards user participation and community governance in platform autonomy is expected to become a significant direction for platform governance [13][14]. - Platforms are transitioning from being mere arbiters to facilitators of community-driven governance, while government roles evolve from regulators to enablers [13][14]. - Establishing a collaborative governance community can enhance dispute resolution efficiency and foster a healthier online transaction ecosystem [14].
闲鱼CEO丁健:平台上的青年占比超6成,是诚信生态的重要共建者
Huan Qiu Wang· 2025-06-12 04:46
Core Insights - The core viewpoint of the articles emphasizes the importance of trust and social value in the second-hand economy, particularly through the platform Xianyu, which aims to build a network of integrity with the younger generation [1][3]. Group 1: Trust and Integrity Mechanisms - Xianyu has developed a comprehensive integrity trading system that includes a self-developed credit scoring system called "Yuli Value" to help users assess the credit status of buyers and sellers [3]. - The platform employs advanced digital technologies, such as AI and big data, to enhance trust in transactions, resulting in a reduction of the average time users take to find suitable trading partners by 13.66 minutes [3]. - The "Xiaofa Court" mechanism allows for community-based dispute resolution, ensuring fairness and accuracy in resolving conflicts [3]. Group 2: User Engagement and Environmental Impact - Xianyu has surpassed 600 million registered users, with over 4 million second-hand items listed daily, contributing to significant carbon reduction, with over 11.8 million tons of carbon emissions saved in the 2025 fiscal year [4]. - The youth demographic constitutes over 60% of Xianyu's user base, actively participating in the platform's integrity ecosystem and creating social value [5]. - In 2024, over 9.45 million young individuals utilized their skills and interests on Xianyu to develop side businesses, leading to the emergence of diverse new professions [5]. Group 3: Community and Social Responsibility - The platform's community-driven approach is highlighted by the fact that 70% of the 7.5 million reviewers in the Xiaofa Court are young people, who contribute their expertise to maintain fairness [5]. - Xianyu has seen a significant number of charitable items listed, with over half of the 21 million public welfare items in 2024 coming from young users [5]. - The company aims to empower every young individual to find growth opportunities in the digital world through robust mechanisms and reliable services [5].