Core Viewpoint - The article discusses the evolution and current state of China's second-hand e-commerce market, focusing on the platform Xianyu, which has transformed from a community-based platform to a more commercialized entity, facing challenges in monetization and competition with other platforms [2][3][4][5]. Group 1: Market Overview - Over the past decade, the scale of China's second-hand e-commerce market has increased by 140 times, with user numbers growing 60 times, with nearly 90% of the market share concentrated in three platforms: Xianyu, Zhuanzhuan, and Aihuishou [1]. - Xianyu has reached a monthly active user count of over 200 million, placing it in the same tier as Xiaohongshu and Bilibili [2]. Group 2: Xianyu's Business Model and Evolution - Initially, Xianyu was positioned as a community platform, focusing on user engagement rather than GMV, distinguishing itself from competitors like Zhuanzhuan and 58 Tongcheng [4]. - The platform has shifted towards a more commercial model, introducing features like live streaming and service fees, which marks a departure from its original community-focused approach [5][6]. Group 3: Leadership Changes and Strategic Shifts - Xianyu has experienced frequent leadership changes, leading to a lack of clear direction and a gradual shift towards e-commerce practices, including the introduction of a service fee for sellers [5][6]. - The platform's founders initially resisted monetization through transaction fees, but recent leadership has moved towards a more traditional e-commerce model [5][6]. Group 4: Challenges and Competition - Despite its growth, Xianyu faces significant challenges in monetization, as the second-hand market is characterized by low transaction frequency and price sensitivity among users [12][13]. - Competitors like Aihuishou and Zhuanzhuan have clearer monetization strategies and are currently profitable, highlighting Xianyu's struggle to find a sustainable business model [13][14]. Group 5: Future Prospects - Xianyu's future growth is uncertain, as it attempts to balance its community roots with the demands of a commercial platform, while also facing competition from other social media and e-commerce platforms [24]. - The platform's attempts to diversify into various channels, such as second-hand housing and luxury goods, indicate a strategy to capture more market share, but success remains to be seen [24].

Core Insights - Xianyu has transformed from a simple second-hand trading platform into a hub for creative activities and events, showcasing its potential for diverse business integration [1] - The platform has over 600 million registered users, with a significant portion being young users (43% aged 95 and 22% aged 00), indicating its popularity among the younger generation [1] - Xianyu's monthly active users have surpassed 200 million, marking a rapid growth rate among e-commerce apps [1] User Engagement and Growth - Approximately 100 million users sell second-hand items on Xianyu, generating a daily GMV exceeding 1 billion [1] - The platform's user base is heavily skewed towards younger demographics, with 65% of users being under 30 years old [1] Challenges and Opportunities - Xianyu faces challenges in its monetization strategy, as its current revenue model is not fully developed, and it is exploring new revenue streams, including a 0.6% service fee for all sellers [2] - The platform's attempts at content-driven operations have not met expectations, as users still primarily associate Xianyu with second-hand trading rather than engaging with additional content [3] - Non-standard product transactions pose a significant challenge, with counterfeit goods proliferating on the platform, undermining trust in the C2C model [5] Trust and Service Improvement - To address these challenges, Xianyu needs to establish a comprehensive service system that includes seller qualification verification, dispute resolution mechanisms, and complaint handling processes [7] - Building a reliable transaction trust framework is essential for enhancing user confidence and increasing repeat purchases [7]

此次反诈宣传活动，闲鱼向现场民众科普防诈指南，并展示最新的反诈治理成果。在闲鱼反诈展台前，精心设置的互动环节吸引了群众的关注。通过一 次次互动答题，闲鱼工作人员向前来的民众科普常见的网络诈骗套路、防范技巧等，让民众在娱乐中提升防骗意识。 据闲鱼安全负责人王康现场介绍，闲鱼2025年度反诈治理成效显著，闲鱼已累计处置涉诈账号超80万个，日均向用户发送反诈安全提醒500万次，撤回2 万条涉诈信息，覆盖用户超400万人。闲鱼安全构建了"事前宣传-事中阻断-平台垫赔"的反诈防范体系。闲鱼高度重视反诈宣传的多样性和推广触达，构建 了站内、站外宣防双阵地，对用户使用平台时发现涉诈高风险情况下发送安全防骗提醒。通过短视频、图文解释、案例介绍等方式，加强闲鱼平台及公众号 反诈知识的宣传，目前，累计推出20余条反诈教育的视频，提升用户防骗意识。 闲鱼依托算法模型对潜在风险用户进行精准识别，并通过提醒卡片、弹窗警示、交互问卷、常驻飘条、短信推送及电话外呼等多元方式，实现"事前预 警+事中干预"的全流程防护。这一机制不仅有效拦截欺诈行为，更通过高频触达强化用户自我保护能力。通过"端内高频触达、风险场景拦截、黑名单联 动"等多维手段 ...

Core Viewpoint - The article emphasizes the untapped potential of the platform Xianyu, suggesting that human development on it has only reached 1% of its possibilities, with a focus on creative and unexpected uses of the platform [6][25]. Group 1: User Engagement and Unique Transactions - Users are engaging in creative transactions, such as renting cameras and finding unique items, which highlights the platform's diverse offerings [8][9]. - The platform has seen a significant increase in electronic device rental transactions, with a 217% year-on-year growth in 2023, and imaging equipment rentals making up 43% of that [8]. - Emotional connections are formed through transactions, with users sharing personal stories and experiences related to their purchases, creating a unique community atmosphere [9][13]. Group 2: Community and Cultural Development - Xianyu has fostered a unique culture and language among its users, creating a distinct community that differentiates it from other platforms [13][14]. - The platform's C2C model encourages social interactions, with an average of 45 messages exchanged per transaction, enhancing trust and relationships between users [14][16]. - Users are not just buyers or sellers but also community builders, creating interest-based circles that enhance the platform's social fabric [15][19]. Group 3: Business Growth and Market Position - Xianyu's user base has surpassed 600 million, with daily GMV exceeding 1 billion yuan, indicating strong market presence and growth [20][22]. - The platform is redefining the concept of "idle" goods, with significant growth in categories like brand clearance and non-standard services, showing adaptability to market demands [22][23]. - Xianyu is evolving into a platform for side hustles, allowing users to monetize skills and services, thus broadening its business model beyond just idle goods trading [23][24]. Group 4: Future Potential and Innovation - The article suggests that Xianyu's potential is still largely unexplored, with 99% of possibilities remaining, which is a key aspect of its appeal [25][26]. - The platform's unique ecosystem allows for unexpected and creative interactions, positioning it as a revolutionary model in the internet landscape [24][26].

Core Insights - The core viewpoint of the articles emphasizes the importance of trust and social value in the second-hand economy, particularly through the platform Xianyu, which aims to build a network of integrity with the younger generation [1][3]. Group 1: Trust and Integrity Mechanisms - Xianyu has developed a comprehensive integrity trading system that includes a self-developed credit scoring system called "Yuli Value" to help users assess the credit status of buyers and sellers [3]. - The platform employs advanced digital technologies, such as AI and big data, to enhance trust in transactions, resulting in a reduction of the average time users take to find suitable trading partners by 13.66 minutes [3]. - The "Xiaofa Court" mechanism allows for community-based dispute resolution, ensuring fairness and accuracy in resolving conflicts [3]. Group 2: User Engagement and Environmental Impact - Xianyu has surpassed 600 million registered users, with over 4 million second-hand items listed daily, contributing to significant carbon reduction, with over 11.8 million tons of carbon emissions saved in the 2025 fiscal year [4]. - The youth demographic constitutes over 60% of Xianyu's user base, actively participating in the platform's integrity ecosystem and creating social value [5]. - In 2024, over 9.45 million young individuals utilized their skills and interests on Xianyu to develop side businesses, leading to the emergence of diverse new professions [5]. Group 3: Community and Social Responsibility - The platform's community-driven approach is highlighted by the fact that 70% of the 7.5 million reviewers in the Xiaofa Court are young people, who contribute their expertise to maintain fairness [5]. - Xianyu has seen a significant number of charitable items listed, with over half of the 21 million public welfare items in 2024 coming from young users [5]. - The company aims to empower every young individual to find growth opportunities in the digital world through robust mechanisms and reliable services [5].

"马上离开北京去上海，坐标xx，自提的可以联系"，90后女生徐清颜，因工作变动需要从北京迁往上海，4月14日晚上，在小红书上发布了一条二手闲置 帖。她把桌子、电视、卷发棒、自拍杆、豆浆机等二十来件闲置物品陆续发在了评论区，价格大多在50元以下（原价的2到3折）。这也是徐清颜在该账号 上发出的第二条帖子。 不到一日，该帖就获得了600多条评论，账号的关注人数也从寥寥个位数增至70余人。"可能因为我价格确实太低了吧，很多都是全新没用过的，小红书的 人很识货。"徐清颜说，目前已出的闲置超过一半，这样的反应速度让她感到惊讶。 值得注意的是，在这条帖子的评论区，不少网友借楼发布自己的闲置转让信息，还有人求购心仪的闲置好物，自发将评论区变成了一个热闹的"闲置集 市"。 从分享生活方式的内容社区扩展到交易闲置物品的二手平台，当小红书被年轻人开发出全新的打开方式，不仅意味着平台的价值正在被重新定义，也反映 出原有的二手市场有了新的用户需求和痛点。 小红书兴起"二手生意" 过去，卖闲置上专业二手平台是共识；如今，越来越多的年轻人却在小红书挂二手、聊交易，甚至直接在评论区"摆摊"。 在小红书的搜索栏输入"二手闲置"，相关词条的浏 ...