陪诊师、伴宠师、体重管理师等96个新职业榜单发布 2025年12月26日，中国新就业形态研究中心发布《数字平台中的青年新职业趋势研究——以闲鱼为例 （2025）》（以下简称《报告》）。《报告》显示，当代青年群体的就业观已逐步从追求"长期稳定岗 位"到接受"灵活多样就业"，从"一人一职业"到"身兼数职多重身份"转变。其中，数字平台闲鱼以低门 槛的发布与撮合机制，成为新职业的孵化器，也是青年人就业创业的重要阵地。 近2000万卖家发布技能服务，00后占比高达41% 报告显示，过去一年间共有1962万名卖家在闲鱼发布技能服务，其中00后占比高达41%，95后与90后合 计约33%。高学历、非在校青年是从事副业的活跃群体。这种参与并非"浅尝辄止"，据平台数据，活跃 副业从业者人均年收入已达4317元，已具有一定的经济补充效应。 闲鱼副业板块正处于"泛职业化"早期阶段，一部分人轻度尝试，一部分人重度深耕。一项针对1225位闲 鱼平台副业从业者的问卷调研显示，超过41%的从业者副业收入占其月收入的30%以上；约三成从业者 每周在平台从业30小时，几乎与兼职或第二主业无异；近八成从业者有计划将副业发展为自由职业或创 业项目 ...

新浪科技讯 12月26日下午消息，中国新就业形态研究中心发布《数字平台中的青年新职业趋势研究 ——以闲鱼为例（2025）》（以下简称《报告》）。 新浪科技讯 12月26日下午消息，中国新就业形态研究中心发布《数字平台中的青年新职业趋势研究 ——以闲鱼为例（2025）》（以下简称《报告》）。 报告显示，过去一年间共有1962万名卖家在闲鱼发布技能服务，其中00后占比高达41%，95后与90后合 计约33%。高学历、非在校青年是从事副业的活跃群体。据平台数据，活跃副业从业者人均年收入已达 4317元，已具有一定的经济补充效应。 一项针对1225位闲鱼平台副业从业者的问卷调研显示，超过41%的从业者副业收入占其月收入的30%以 上；约三成从业者每周在平台从业30小时；近八成从业者有计划将副业发展为自由职业或创业项目，反 映出闲鱼副业不仅是赚钱手段，更被视为未来职业路径的一种试验田和跳板；同时，每周在平台从业不 到10小时的从业者占47.75%，说明平台也容纳大量轻度参与者，为青年数字灵活就业提供土壤。 随着人们的消费观念从"物质获取"向"体验与成长"转型，闲鱼平台催生出个人成长、情感陪伴、技能变 现三大新职业方向， ...

作者：新消费主张/cici 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 出品：新浪财经上市公司研究院 作为国内领先的二手交易平台，闲鱼以其庞大的用户基础和活跃的社区氛围构建了一个繁荣的C2C市 场。然而，这种低门槛、高开放性的"集市"模式，在促进闲置物品流通的同时，也为各类灰色产业提供 了滋生的土壤。 "闲鱼这地方，能买到什么基本上取决于你黑话的词汇量"。从网络水军到低价代订海外酒店（实则盗刷 信用卡），从蟹卡骗局到积分灰产，各类违规行为在平台上屡禁不止。 从"边缘"二手交易平台到阿里增长引擎 闲鱼始于淘宝页面的"淘宝二手"频道。消费者在淘宝"剁手"买买买的同时，闲置物品也越来越多，处理 闲置物品的淘宝二手频道应运而生，也就是现在消费者所熟知的闲鱼平台。从淘宝二手频道脱胎而出的 闲鱼，已不再是阿里电商版图中那个不起眼的补充角色。阿里巴巴近两年来的组织架构调整，为闲鱼的 地位提升提供了清晰的注脚。 2023年底，闲鱼升级为淘天集团一级业务，这是其地位变化的早期信号。而真正的转折点发生在2024年 11月，阿里巴巴成立了全新的阿里中国电商事业群，闲鱼被正式纳入阿里巴巴中国电商业务体系 ...

12月9日，第三方数据机构QuestMobile发布《2025"00后"用户消费洞察报告》，显示闲鱼00后月活跃用户规模达到4361万，仅次于淘宝、 京东、拼多多，在移动购物行业排名第四，且00后月活增速达到47.1%，增速超过所有综合电商平台。 报告显示，截至2025年10月，全网移动互联网00后月度活跃用户规模达到1.79亿，同比增长了10.1%，在全网用户中的占比达到14%。作 为移动互联网原住民，00后的互联网使用深度高于其他人群，月度人均使用时长和人均使用次数分别达到217.6小时和3296.7次，同比分 别增长了3.7%和4%，明显高于全网用户平均水平。 00后用户在移动互联网的消费模式呈现出新特点。他们的电商消费不满足于购物，还热衷循环消费和情绪消费。"00后"情绪消费既为自 我精神充电，也为积累圈层社交资产，构成其完整的价值满足体系。 报告还指出，"00后"是"谷子经济"的核心驱动力，尤其对潮玩盲盒与IP文化具有强烈兴趣与高消费潜力。作为年轻人兴趣消费的第一入 口，闲鱼今年迎来了谷子消费和潮玩消费的爆发式增长。今年一季度谷子交易额创历史新高，国风谷子销量暴涨167%；二季度潮玩交易 额涨超30 ...

Core Insights - The 30th United Nations Climate Change Conference (COP30) was held in Belém, Brazil, where Xianyu showcased its digital empowerment in the circulation of idle goods, reporting that 7 million idle items are posted daily on its platform, with a 30% year-on-year increase in daily transaction volume [1][3]. Group 1: Digital Empowerment and AI Integration - Xianyu's Public Affairs Director, Tong Shuting, highlighted that approximately two-thirds of global carbon emissions are related to household consumption, making it crucial to reduce carbon emissions on the consumption side. The trading and reuse of idle goods can significantly mitigate resource and energy consumption associated with new product manufacturing [3]. - The integration of AI technology has lowered the barriers for ordinary people to participate in idle trading, with features like AI publishing and AI intelligent management addressing sellers' concerns about posting items and managing sales. AI tools such as "AI Smart Search" and "AI Market Trends" alleviate buyers' worries about selection and pricing [3]. - The AI capabilities have led to a 10% increase in the sales of newly listed items on the same day, enhancing the efficiency of idle goods transactions by addressing the non-standardization of items and the non-professionalism of both buyers and sellers [3]. Group 2: Sustainable and Engaging Participation Mechanisms - Xianyu has developed a sustainable and engaging green participation mechanism by embedding philanthropy into idle trading. The "Charity Baby" feature allows users to select donation proportions and projects when posting idle items, resulting in over 3.91 million yuan donated from 3.85 million charity items posted by approximately 5.6 million users over two years [4]. - The collaboration with Ant Forest introduced the "Magical Fish Pond," which converts users' green behaviors in idle trading into measurable green energy, generating nearly 1,400 tons of green energy in just two months, equivalent to planting 7,700 saxaul trees [7]. - The "Give Goods Society" initiative, launched in partnership with Alibaba Public Welfare and the China Environmental Protection Foundation, facilitates precise matching of idle goods to those in need, with over 90% of users claiming two or more charitable needs since its launch [7]. Group 3: Long-term Goals and Climate Action - This year marks Xianyu's third participation in the UN Climate Conference, aiming to enable every individual to easily engage in climate action through its "SEED" carbon reduction model and advanced AI technology. The company aspires to help society reduce carbon emissions by 55 million tons by 2030, allowing more people to participate in idle circulation with zero barriers [8].

Core Insights - The 17th "Double 11" shopping festival saw significant growth, with Tmall reporting its best growth in four years and JD.com achieving record transaction volumes, with a 40% increase in the number of users placing orders [1][2] - E-commerce platforms are shifting focus from Gross Merchandise Volume (GMV) to higher quality metrics such as brand performance and consumer trends, indicating a maturation of the market [1][2] - Experts argue that e-commerce penetration rates do not accurately reflect a country's consumption strength, as they overlook the evolving dynamics between online and offline retail [2][4] E-commerce Trends - The e-commerce penetration rate in China peaked at 27.6% in 2023 but is projected to decline to 26.8% in 2024 and stabilize around 25% in 2025, suggesting a saturation point [2] - The distinction between "far-field e-commerce" (traditional online shopping) and "near-field e-commerce" (instant retail) is becoming more pronounced, with the latter driving growth in local physical stores [3][4] - The U.S. e-commerce penetration is expected to grow from 25% in 2022 to one-third by 2027, but growth is slowing post-pandemic [3] Consumer Behavior - Young consumers are increasingly engaging in "emotional consumption," with a notable rise in spending on trendy toys, outdoor products, and smart devices [5][6] - The "new three items" popular among young consumers include trendy toys, outdoor gear, and smart products, with significant growth in these categories over the past two years [5][6] - Interest-based consumption is on the rise, with platforms like Xianyu reporting substantial growth in categories such as cards and trendy toys, indicating a shift towards personalized and unique products [6][7] Silver Economy - The silver economy is gaining traction, with the elderly population's consumption needs expected to grow significantly, projected to exceed 100 trillion yuan by 2050 [9] - The elderly demographic is increasingly focused on health-related products and services, with a growing interest in travel and leisure activities [9][10] - E-commerce platforms are adapting to cater to the silver population, with a focus on health management and service-oriented offerings [9][10] Service Consumption - The shift towards service consumption is evident, with service spending in China rising from 46.1% in 2024 to 46.8% in the first three quarters of the year, indicating room for further growth [11] - Experts emphasize the importance of understanding diverse consumer experiences and creating unique value propositions to drive growth in both e-commerce and physical retail [11]

Group 1 - A significant jewelry theft occurred at the Louvre on October 19, with eight valuable 19th-century pieces stolen by thieves using a lift and tools to break in [1] - Some French officials have called for the return of the stolen items, arguing that even if the thieves are not caught, they cannot sell the stolen goods [1] - The stolen jewelry was soon listed on the Chinese second-hand trading platform Xianyu, although these listings are likely not genuine and are seen as a form of online humor [3][4] Group 2 - Xianyu's platform has a more relaxed review process compared to other trading platforms, as it is positioned more as a community rather than just a second-hand trading site [5] - The founder of Xianyu, Chen Weiye, emphasizes community engagement and traffic over transaction efficiency, which influences the platform's operational strategies [5][6] - Xianyu's primary role is to drive traffic to Taobao, rather than focusing on direct monetization from second-hand sales [6][27] Group 3 - The platform's community-oriented approach allows for a wide range of user-generated content, including absurd listings that may not lead to actual transactions [12][13] - Despite the presence of controversial posts like the "Louvre jewelry" listings, Xianyu has not implemented strict measures to prevent such content from appearing [19][24] - The platform's relaxed regulatory environment has led to a proliferation of gray market activities, as users test the boundaries of what is permissible [18][19] Group 4 - Xianyu's monthly active users surpassed 200 million in March, reflecting a nearly 20% year-on-year growth [26] - The platform is increasingly important to Alibaba, serving as a crucial source of traffic amid growing concerns about user engagement on Taobao [27][28] - The focus on traffic rather than direct sales metrics indicates that Xianyu's operational model remains centered on community engagement rather than traditional e-commerce metrics [28][30]

Core Insights - The idle economy is becoming a significant force in expanding consumption and supporting China's green economic transformation, with platforms like Xianyu leading the way in promoting green development and creating social value [1] Group 1: Online and Offline Model Innovation - Xianyu has introduced digital features such as dialogue trading and one-click selling to enhance the efficiency of idle resource disposal, overcoming traditional limitations in the second-hand market [2] - In 2023, China's online idle transaction volume exceeded 550 billion yuan, accounting for approximately 40% of the overall idle transaction market, indicating substantial room for growth in online penetration [2] - Xianyu plans to launch physical second-hand stores called "recycling shops" in 2024, providing a comprehensive range of idle consignment and shopping services to local users [2] Group 2: Accelerating AI Technology Innovation - New technologies like big data and artificial intelligence are transforming the idle economy, with Xianyu leveraging these technologies to enhance user trust and streamline transactions [3] - The platform has developed a credit scoring system called "Yuli Value" based on large models and big data, helping users assess the credit status of buyers and sellers [3] - Xianyu's AI products have reached over 30 million users, providing features like smart publishing and 24-hour intelligent management services for sellers [3] Group 3: Promoting Positive Consumption Cycles - Xianyu plays a crucial role in promoting positive consumption cycles, helping users convert idle goods into cash, which boosts consumer confidence in purchasing new products [4] - The platform's circular order volume increased by nearly 50% year-on-year, with over 100 million items listed for sale, demonstrating the growing engagement in the idle economy [4] - Xianyu is expanding its role as a platform for youth employment and entrepreneurship, with over 9.45 million young people utilizing their skills to create new job opportunities [4] Group 4: Social and Environmental Impact - From April 2024 to March 2025, Xianyu users are expected to reduce carbon emissions by 11.8 million tons through participation in transactions and recycling, equivalent to the annual carbon emissions of 7.4 million households [5] - The platform collaborates with various NGOs to create a transparent and participatory green charity mechanism, with funds raised supporting ecological protection and educational equity projects [5] - Xianyu aims to drive business innovation through technology while promoting value co-creation and community building in the digital economy [5]

Core Viewpoint - The article discusses the evolution and current state of China's second-hand e-commerce market, focusing on the platform Xianyu, which has transformed from a community-based platform to a more commercialized entity, facing challenges in monetization and competition with other platforms [2][3][4][5]. Group 1: Market Overview - Over the past decade, the scale of China's second-hand e-commerce market has increased by 140 times, with user numbers growing 60 times, with nearly 90% of the market share concentrated in three platforms: Xianyu, Zhuanzhuan, and Aihuishou [1]. - Xianyu has reached a monthly active user count of over 200 million, placing it in the same tier as Xiaohongshu and Bilibili [2]. Group 2: Xianyu's Business Model and Evolution - Initially, Xianyu was positioned as a community platform, focusing on user engagement rather than GMV, distinguishing itself from competitors like Zhuanzhuan and 58 Tongcheng [4]. - The platform has shifted towards a more commercial model, introducing features like live streaming and service fees, which marks a departure from its original community-focused approach [5][6]. Group 3: Leadership Changes and Strategic Shifts - Xianyu has experienced frequent leadership changes, leading to a lack of clear direction and a gradual shift towards e-commerce practices, including the introduction of a service fee for sellers [5][6]. - The platform's founders initially resisted monetization through transaction fees, but recent leadership has moved towards a more traditional e-commerce model [5][6]. Group 4: Challenges and Competition - Despite its growth, Xianyu faces significant challenges in monetization, as the second-hand market is characterized by low transaction frequency and price sensitivity among users [12][13]. - Competitors like Aihuishou and Zhuanzhuan have clearer monetization strategies and are currently profitable, highlighting Xianyu's struggle to find a sustainable business model [13][14]. Group 5: Future Prospects - Xianyu's future growth is uncertain, as it attempts to balance its community roots with the demands of a commercial platform, while also facing competition from other social media and e-commerce platforms [24]. - The platform's attempts to diversify into various channels, such as second-hand housing and luxury goods, indicate a strategy to capture more market share, but success remains to be seen [24].

Core Insights - Xianyu has transformed from a simple second-hand trading platform into a hub for creative activities and events, showcasing its potential for diverse business integration [1] - The platform has over 600 million registered users, with a significant portion being young users (43% aged 95 and 22% aged 00), indicating its popularity among the younger generation [1] - Xianyu's monthly active users have surpassed 200 million, marking a rapid growth rate among e-commerce apps [1] User Engagement and Growth - Approximately 100 million users sell second-hand items on Xianyu, generating a daily GMV exceeding 1 billion [1] - The platform's user base is heavily skewed towards younger demographics, with 65% of users being under 30 years old [1] Challenges and Opportunities - Xianyu faces challenges in its monetization strategy, as its current revenue model is not fully developed, and it is exploring new revenue streams, including a 0.6% service fee for all sellers [2] - The platform's attempts at content-driven operations have not met expectations, as users still primarily associate Xianyu with second-hand trading rather than engaging with additional content [3] - Non-standard product transactions pose a significant challenge, with counterfeit goods proliferating on the platform, undermining trust in the C2C model [5] Trust and Service Improvement - To address these challenges, Xianyu needs to establish a comprehensive service system that includes seller qualification verification, dispute resolution mechanisms, and complaint handling processes [7] - Building a reliable transaction trust framework is essential for enhancing user confidence and increasing repeat purchases [7]