央视网消息：蒸一锅花馍，年味更浓了。在山西省运城市闻喜县，花馍是家家户户过年不可或缺的年俗礼物。从满月的"鼓鼓 馍"到婚嫁喜庆的"龙凤糕"，从寿宴上的"花馍树"到春节必备的"枣山馍"。花馍早已深深融入当地人生活的每一个重要时刻，印证 着那句老话："有馍就有事，有事就有馍"。 从一个人做花馍到如今十几个人的花馍工坊，从一年一百多个订单到上万订单，如今，朱雪冰做的花馍已经成了闻喜花馍的代表。 她说，想要把花馍做好，除了手巧，还要善于观察生活。 春节前后，是朱雪冰一年里最忙的时候。 国家级非物质文化遗产代表性项目闻喜花馍市级代表性传承人朱雪冰表示，这两天焦头烂额，家家过年都要买，昨天磨的8000斤麦 子今天都没了，必须要旱地的麦子，不是旱地麦子用不成。 眼下，订单是多了，可让朱雪冰发愁的是，做花馍的旱地麦子快不够用了。她不停联系，加紧收购，这么多年朱雪冰做花馍只认本 地旱地麦子。 朱雪冰表示，符合当地人的口味，也符合传统的花馍特性，所以他们的花馍都是自己收回来小麦自己磨。 朱雪冰从小就学做花馍，一次偶然的机会她进入了专业花馍制作的行列。 一把剪刀、一把梳子、一双筷子，这几样随手找来的家常物件，就是闻喜花馍手艺人最趁 ...

央视网消息：还有几天就要过年了，在山西运城闻喜县，家家户户都在忙着蒸花馍，这可是当地必备的年货。而且随着电商物流的 发展，闻喜花馍那是畅销全国。别看小小一个馍，闻喜花馍早在2008年就被列入了国家级非物质文化遗产名录。花馍到底是怎么制 作出来的？ 走进闻喜县畖底镇的一家花馍工坊，空气里飘着麦香味。普普通通的面团，经过花馍艺人们揉、捏、塑、醒、蒸……转眼就变成了 热气腾腾、香喷喷的花馍。 你以为这是花吗？不是。你以为这是甜瓜吗？也不是。再来看一下这个马，你以为这是雕塑吗？也不是。这些都是闻喜的花馍，是 用面做出来的。闻喜花馍有4大类200多种，这里是闻喜花馍的展览馆，这些琳琅满目的花馍究竟是怎么做出来的？ 闻喜花馍选用当地的优质高筋面粉，并采用传承古法的蒸制手艺。千百年来，闻喜人把对生活的热爱、对美好的期盼，都通过灵巧 的手揉进了花馍里。 花馍艺人贺铁芳介绍，这是凤馍，寓意着"凤凰于飞""夫妻和睦"，三颗枣的是三花馍寓意"三阳开泰"，八颗枣的"钱仓馍"，愿您在 新的一年里财源滚滚。还有一个最常见的每年都离不了的"鱼馍"，愿您连年有余。 闻喜花馍寓意吉祥，颜色也丰富，图案中的红色、绿色、黄色、粉色都是在面团中加入 ...

Core Insights - The article highlights the development of characteristic industrial clusters in Wenshui County, Shanxi Province, which are driving rural revitalization through a strategy of "one area, one industry, one brand" [1] Group 1: Traditional Chinese Medicine Industry - Wenshui County is leveraging its geographical advantages to develop a full industrial chain for traditional Chinese medicine, including planting, purchasing, processing, and distribution, resulting in an annual output value exceeding 1.2 billion yuan [3] - The establishment of over 30 processing enterprises has created job opportunities for local residents, leading to a situation where "everyone has work, and every household can increase income" [3] Group 2: Fruit Processing Industry - The town has cultivated 12 fruit processing enterprises, generating an annual output value of 280 million yuan, transitioning from small workshop-style processing to a smart industrial chain, significantly improving efficiency and profitability [3] Group 3: Animal Husbandry Industry - The animal husbandry sector has attracted leading enterprises, creating a "leading enterprise and smallholder follow-up" model, with a pig stock of 75,000 and 7 million meat chickens, resulting in an annual output value exceeding 300 million yuan [5] - The implementation of a "biogas slurry return to fields" project has transformed livestock waste into fertilizer, enhancing over 3,000 acres of farmland to achieve both ecological and economic benefits [5] Group 4: Cultural and Heritage Integration - As the birthplace of Wenshui flower cake, the town is promoting the integration of intangible cultural heritage with industry, supporting the "Weisao Flower Cake" brand, which has modernized traditional techniques and expanded both domestic and international orders [5]